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Latest Christof Koch Stories

Scientists Discover On-Off Switch To A Person's Consciousness
2014-07-07 14:42:29

Alan McStravick for redOrbit.com - Your Universe online An orchestra, consisting of woodwinds, strings, percussion and brass instruments, each work off a score specific to the instrument they are playing. They each contribute a layer to the overall performance that, by themselves, would paint only a limited picture of what the piece was meant to sound like. Imagine Beethoven's 5th Symphony where all you heard were the oboes playing. The conductor, standing before the full written score, is...

2012-12-14 05:01:23

A recent Caltech study finds that consumers are more likely to choose the product with the most visual impact over their actual personal preference when distracted or in a rush, and when confronted with a similar range of choices. Berlin-based neuroscience-meets-marketing startup EyeQuant is helping companies to optimize the visual effectiveness of their websites so that users can find what they are looking for in an increasingly hectic environment. Berlin, Germany (PRWEB) December 13, 2012...

2010-10-28 14:09:07

UCLA-Caltech collaboration demonstrates how we focus our thoughts Every day our brains are flooded by stimulation "” sounds, sights and smells. At the same time, we are constantly engaged in an inner dialogue, ruminating about the past, musing about the future. Somehow the brain filters all this input instantly, selecting some things for long- or short-term storage, discarding others and focusing in on what's most important at any given instant. How this competition is resolved across...


Word of the Day
glogg
  • Scandinavian punch made of claret and aquavit with spices and raisins and orange peel and sugar.
This word comes from the Swedish 'glogg,' which is an alteration of 'glodgat,' mulled (wine).
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