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Latest Christof Koch Stories

2014-09-25 20:22:24

Perception of a face's identity predicts whether a specific neuron will fire when presented with an image of blended faces SEATTLE, Sept.

Scientists Discover On-Off Switch To A Person's Consciousness
2014-07-07 14:42:29

Scientists have found they can effectively shut off an individual's consciousness by sending an electrical impulse to an area of the brain known as the claustrum.

2012-12-14 05:01:23

A recent Caltech study finds that consumers are more likely to choose the product with the most visual impact over their actual personal preference when distracted or in a rush, and when confronted

2010-10-28 14:09:07

Every day our brains are flooded by stimulation — sounds, sights and smells.


Word of the Day
megalophonous
  • Having a loud voice; vociferous; clamorous.
  • Of grand or imposing sound.
The word 'megalophonous' comes from Greek roots meaning 'big' and 'sound'.