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Latest Christof Koch Stories

2014-09-25 20:22:24

Perception of a face's identity predicts whether a specific neuron will fire when presented with an image of blended faces SEATTLE, Sept. 25, 2014 /PRNewswire/ -- Neurons programmed to fire at specific faces--such as the famously reported "Jennifer Aniston neuron"--may be more in line with the conscious recognition of faces than the actual images seen. Subjects presented with a blended face, such as an amalgamation of Bill Clinton and George W. Bush, had significantly more firing of...

Scientists Discover On-Off Switch To A Person's Consciousness
2014-07-07 14:42:29

Alan McStravick for redOrbit.com - Your Universe online An orchestra, consisting of woodwinds, strings, percussion and brass instruments, each work off a score specific to the instrument they are playing. They each contribute a layer to the overall performance that, by themselves, would paint only a limited picture of what the piece was meant to sound like. Imagine Beethoven's 5th Symphony where all you heard were the oboes playing. The conductor, standing before the full written score, is...

2012-12-14 05:01:23

A recent Caltech study finds that consumers are more likely to choose the product with the most visual impact over their actual personal preference when distracted or in a rush, and when confronted with a similar range of choices. Berlin-based neuroscience-meets-marketing startup EyeQuant is helping companies to optimize the visual effectiveness of their websites so that users can find what they are looking for in an increasingly hectic environment. Berlin, Germany (PRWEB) December 13, 2012...

2010-10-28 14:09:07

UCLA-Caltech collaboration demonstrates how we focus our thoughts Every day our brains are flooded by stimulation "” sounds, sights and smells. At the same time, we are constantly engaged in an inner dialogue, ruminating about the past, musing about the future. Somehow the brain filters all this input instantly, selecting some things for long- or short-term storage, discarding others and focusing in on what's most important at any given instant. How this competition is resolved across...


Word of the Day
cacodemon
  • An evil spirit; a devil.
  • A nightmare.
  • In astrology, the twelfth house of a scheme or figure of the heavens: so called from its signifying dreadful things, such as secret enemies, great losses, imprisonment, etc.
'Cacodemon' comes from a Greek term meaning 'evil genius.'
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