Latest Christof Koch Stories
Perception of a face's identity predicts whether a specific neuron will fire when presented with an image of blended faces SEATTLE, Sept.
Scientists have found they can effectively shut off an individual's consciousness by sending an electrical impulse to an area of the brain known as the claustrum.
A recent Caltech study finds that consumers are more likely to choose the product with the most visual impact over their actual personal preference when distracted or in a rush, and when confronted
Every day our brains are flooded by stimulation â€” sounds, sights and smells.
- a study of the individuals in a group of people within a specific context and their relationships.
- In rhetoric, the description of any one's personal appearance.