Latest Christopher Ensley Stories

2006-12-13 12:35:00

By DIRK LAMMERS, AP Business Writer SIOUX FALLS, S.D. - They're large, rectangular and target consumers from high above the nation's roadways, but these are not your father's billboards. Digital billboards, which resemble ballpark jumbo video displays but scroll through several static ads each minute, are helping to draw advertisers back to the outdoor medium as one of the world's oldest forms of marketing is undergoing a renaissance. The computer-controlled LED displays allow advertisers to...

Word of the Day
  • A unit of saved energy.
Coined by Amory Lovins, chairman of the Rocky Mountain Institute as a contraction of negative watt on the model of similar compounds like megawatt.