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2006-12-13 12:35:00

By DIRK LAMMERS, AP Business Writer SIOUX FALLS, S.D. - They're large, rectangular and target consumers from high above the nation's roadways, but these are not your father's billboards. Digital billboards, which resemble ballpark jumbo video displays but scroll through several static ads each minute, are helping to draw advertisers back to the outdoor medium as one of the world's oldest forms of marketing is undergoing a renaissance. The computer-controlled LED displays allow advertisers to...


Word of the Day
holluschickie
  • A 'bachelor seal'; a young male seal which is prevented from mating by its herd's older males (mated bulls defending their territory).
This comes from the Russian word for 'bachelors.'
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