Latest CIMM Stories

2010-10-19 08:00:00

NEW YORK, Oct. 19 /PRNewswire/ -- Today, the Coalition for Innovative Media Measurement (CIMM) announced the launch of an initiative to study the feasibility of an open standard to track and identify both entertainment content and advertisements across traditional as well as digital media platforms. The initiative called "Project: TAXI" (which stands for "track-able asset cross-platform identifier") was designed in response to the growing difficulty that content rights holders and...

Word of the Day
  • A fool; a simpleton: a term of abuse common in Ireland and to a less extent in the Gaelic-speaking parts of Scotland.
This word is partly Irish in origin.