Latest CIMM Stories

2010-10-19 08:00:00

NEW YORK, Oct. 19 /PRNewswire/ -- Today, the Coalition for Innovative Media Measurement (CIMM) announced the launch of an initiative to study the feasibility of an open standard to track and identify both entertainment content and advertisements across traditional as well as digital media platforms. The initiative called "Project: TAXI" (which stands for "track-able asset cross-platform identifier") was designed in response to the growing difficulty that content rights holders and...

Word of the Day
  • A somewhat riotous parade, accompanied with the blowing of tin horns, and other discordant noises; also, a burlesque serenade; a charivari.
'Callithump' is a back-formation of 'callithumpian,' a 'fanciful formation' according to the Oxford English Dictionary. However, the English Dialect Dictionary, says 'Gallithumpians' is a Dorset and Devon word from the 1790s that refers to 'a society of radical social reformers' or 'noisy disturbers of elections and meetings.'