Latest Coca-Cola Co. Stories
US children and teenagers are becoming major targets of the soft drink industry, with exposure to more advertising and online marketing than ever before, according to a new study from the Yale Rudd Center for Food Policy & Obesity, according to various media reports. The study is the most widespread and scientific-based assessment of sugary drink nutrition and marketing ever conducted. Data from the study shows that soft drink companies are aggressively targeting young people,...
Teamsters to Alert Analysts, Investors of Coke's Gamble with Distribution System WASHINGTON, April 14 /PRNewswire-USNewswire/ -- The Teamsters Union will host a conference call on Friday, April 16 at 10 a.m. for top institutional shareholders and market analysts of the Coca-Cola Co. (NYSE: KO) and Coca-Cola Enterprises (NYSE: CCE). The Teamsters will discuss the companies' business direction for bottling and distribution operations in the United States. (Logo:...
U.S. beverage giant Coca-Cola Co. said it would test a soda dispenser that serves more than 100 different drinks from a standard-sized soda machine. The so-called fountain of the future, allows consumers to use a touch-screen to choose flavors, which consumers can mix together or keep separate. Selecting lemonade, for example, provides a new screen with several lemonade varieties. Consumers can then fill a cup as far as they prefer, then scroll through the choices to add a topping of another...
On Wednesday, the Venezuelan government ordered Coca-Cola Co. to remove its Coke Zero beverage from the South American nation, claiming it poses an unspecified threat to health. The decision was made after an influx of nationalizations and a close critical examination of businesses in South America's leading oil exporter.Health Minister Jesus Mantilla insists that the zero-calorie Coke Zero no longer be sold and that stocks of the drink should be removed from stores while the government...
Gatorade Co., a division of PepsiCo Inc., has filed suit in New York to stop a Coca-Cola Co. advertisement that compares the two companies' sports drinks. The advertisement in question touts Coca-Cola's Powerade Ion 4 as the complete sports drink, says Gatorade is missing two electrolytes and is therefore incomplete, the Chicago Tribune reported Tuesday. The suit claims there is no evidence scientific or otherwise that Powerade Ion 4 is a superior product. PepsiCo bought Gatorade as part of...
The consumer group Center for Science in the Public Interest (CSPI) announced on Thursday that it had filed a class action lawsuit against Coca-Cola Co., saying the company is making deceptive health claims about its Vitaminwater products.The lawsuit was filed on Wednesday in U.S. District Court in the Northern District of California, and comes just weeks after regulators warned the company about its marketing practices.In a suit the world's largest soft drink maker called "ridiculous",...
The Coca-Cola Co. has been served notice of a class-action lawsuit filed over their claims for its VitaminWater beverages, a U.S. non-profit group said. Officials at the Center for Science in the Public Interest in Washington said Coke markets VitaminWater as a healthful alternative to soda and makes a wide range of claims, including that its drinks variously reduce the risk of chronic disease, reduce the risk of eye disease, promote healthy joints and support optimal immune function. While...
The U.S. Food and Drug Administration said that Coca-Cola Co's claims that its Diet Coke Plus include a variety of vitamins and minerals, does not meet the agency's standards."The FDA does not consider it appropriate to fortify snack foods such as carbonated beverages," the agency said in a December 10 letter to the beverage giant released on Tuesday.The letter also said that the label on the product does not include the additional amounts of nutrients included in the...
By The Associated PressAs the economy slumps, a company's brand becomes its most solid asset, according to an industry report listing Google Inc., Apple Inc., Amazon.com Inc., Zara International Inc. and Nintendo Co. as having the fastest-rising global brands. In the report, released Thursday evening by brand consultancy Interbrand, Coca-Cola Co.'s image was most valuable overall for the eighth year in a row. Interbrand ranked brands according to the amount of a company's revenue that was...
ATLANTA - The world's largest beverage maker on Friday kicked off the holiday weekend by creating a 10-ton ice cream float to break a world record the company set nearly a decade ago. An official from Guinness World Records confirmed the 3,000-gallon float, made of Vanilla Coke and ice cream, set the new world record. The Coca-Cola Co. held the previous world record for largest ice cream float - 2,085 gallons - that was set in 1998 in Atlanta, said Guinness representative Derek Musso. He said...
