Latest Cola Stories

Lee Rannals for redOrbit.com – Your Universe Online PepsiCo is working on a new Diet Pepsi product that will taste more like what it serves in its international markets. The company is aiming to create a Diet Pepsi formula for the U.S. that tastes like what it does as soon as its made, before it is exposed to the heat and transportation it faces when being moved from production to retail stores. The artificial sweetener used in U.S. Diet Pepsi, aspartame, breaks down and loses some...

PURCHASE, N.Y., Aug. 28, 2012 /PRNewswire/ -- Women have a thirst for fun and a love affair with flair, according to a new Diet Pepsi survey. The Diet Pepsi Fun Report reveals that nearly three-quarters of women (72 percent) are literally craving more fun in their lives, while 56 percent believe that adding more flair (e.g., great shoes, bright lipsticks, trendy accessories) brings more fun. To help quench that thirst and quell that craving, Diet Pepsi is launching the Sip in...

NEW YORK, Aug. 21, 2012 /PRNewswire/ -- Throughout the 2012 High School Football season SPORTS ILLUSTRATED will profile 10 programs from across the United States, selected for having overcome obstacles that include dilapidated facilities, crime-ridden communities, severe funding deficits and disasters, both personal and natural. SI editors have selected nine of the schools and together, SI and POWERADE have launched a nationwide search for the 10(th) school that has persevered...

LONDON, Aug. 17, 2012 /PRNewswire-Asia/ -- The marketing competition between Olympic sponsors such as Coca Cola, McDonald's and Yili contributed exciting moments to the recently-concluded Games. Yili, a China-based sponsor for eight years, launched a campaign featuring ordinary Chinese people with extraordinary stories via London's signature red double-decker buses.A London columnist said, "Considering the people starring in the campaign, we can believe ordinary Chinese people...

NEW YORK, Aug. 14, 2012 /PRNewswire/ -- Pepsi and the National Football League (NFL) today announced the launch of the Pepsi NFL Anthems program, a national campaign that will feature some of today's most talented musical artists, iconic NFL teams, and exciting players. The program will bring to life four originally created anthems by Kid Rock, Kelly Clarkson, Ice Cube and Travie McCoy, as well as a remixed version of Wiz Khalifa's 'Black and Yellow,' an anthem that swept the nation...

PURCHASE, N.Y., Aug. 9, 2012 /PRNewswire/ -- PepsiCo, Inc. (NYSE: PEP), one of the world's largest food and beverage companies, announced that it has signed an agreement with Diamond Star Co., Ltd., a unit of the Capital Diamond Star Group, to distribute PepsiCo beverage brands in Myanmar. (Logo: http://photos.prnewswire.com/prnh/20120424/NY93895LOGO ) As part of the agreement, Diamond Star, which is one of the largest consumer packaged goods distributors in Myanmar, now has...

PLANO, Texas, Aug. 7, 2012 /PRNewswire/ -- Cheetos, the most playful snack brand in the world and a leading brand from PepsiCo's Frito-Lay division, is inviting fans to lighten up and hit the dance floor this summer. As part of an exclusive two-part promotion with Ubisoft, the Cheetos brand is offering exclusive music tracks available for the recently released Just Dance Greatest Hits and soon-to-be released Just Dance 4 games. The first part of the promotion allows consumers to...

PURCHASE, N.Y., Aug. 1, 2012 /PRNewswire/ -- Mountain Dew and Lil Wayne announced today they have partnered with action sports youth development agency STOKED for the next phase of their national DEWeezy campaign. The partnership was launched to inspire creativity and a sense of community among fans, and develop the next Mountain Dew commercial. To raise awareness for the campaign, Mountain Dew and STOKED have launched www.deweezy.com, a site where fans can learn more about the...

SAO PAULO, July 31, 2012 /PRNewswire/ -- In an era when street food is big business around the world, the "Truth About Street" study, released today by McCann Worldgroup Latin America, reveals that most marketers are missing out on a legendarily vibrant and increasingly sophisticated street food scene. This unprecedented study reports that Latin America's economically active middle class population - approximately 170 million people - annually consumes some $127 billion of...

PALM BEACH GARDENS, Fla., July 31, 2012 /PRNewswire/ -- The PGA of America and PepsiCo, Inc. (NYSE: PEP) have renewed their longstanding partnership with a new multi-year contract. PepsiCo, maker of iconic beverage brands such as Pepsi, Mountain Dew, Gatorade, Lipton iced teas and Aquafina, has served as the official non-alcoholic beverage provider of PGA Professionals since 1993. (Logo: http://photos.prnewswire.com/prnh/20120726/CL47100LOGO ) Nearly two decades ago, PepsiCo...