Quantcast

Latest Commercial skipping Stories

200404973-001
2012-05-14 08:08:52

Dish Network is not making any friends with TV broadcasters this week with its latest offering called Dish Hopper. Dish Hopper is a fairly standard DVR that has a nifty feature called Prime Time Anytime, a capability that can automatically record all of prime time shows from ABC, CBS, Fox, and NBC at the same time. This would not be especially newsworthy except for an option of Prime Time Anytime called Auto Hop, which will automatically skip the commercials, turning the Hopper experience...

2010-12-09 17:48:56

Watching a television show from a digital video recorder (DVR) gives viewers a chance to skip commercials, but new research finds that owning a DVR does not influence the demand for advertised products despite its ad-skipping feature. In fact, only a small percentage of ads were fast-forwarded by DVR users who participated in the study, and even that did not have an adverse effect on sales. The research was conducted by Jean-Pierre Dube from the University of Chicago Booth School of Business,...

2005-07-12 10:23:25

By Adam Pasick LONDON (Reuters) - TV advertisers are facing a potential disaster as more consumers buy digital video recorders (DVRs), according to a new study, since about 90 percent of current users fast-forward through ads. The trends are even more foreboding among the 18 to 34-year-old demographic most coveted by marketers, with 97 percent saying they skip ads all or almost all of the time. "This has always been advertisers' biggest fear," said Sarah Wade, a London-based account...

2005-07-12 10:20:00

LONDON -- TV advertisers are facing a potential disaster as more consumers buy digital video recorders (DVRs), according to a new study, since about 90 percent of current users fast-forward through ads. The trends are even more foreboding among the 18 to 34-year-old demographic most coveted by marketers, with 97 percent saying they skip ads all or almost all of the time. "This has always been advertisers' biggest fear," said Sarah Wade, a London-based account manager for the French market...


Word of the Day
cock-a-hoop
  • Exultant; jubilant; triumphant; on the high horse.
  • Tipsy; slightly intoxicated.
This word may come from the phrase 'to set cock on hoop,' or 'to drink festively.' Its origin otherwise is unclear. A theory, according to the Word Detective, is that it's a 'transliteration of the French phrase 'coq a huppe,' meaning a rooster displaying its crest ('huppe') in a pose of proud defiance.' Therefore, 'cock-a-hoop' would 'liken a drunken man to a boastful and aggressive rooster.'
Related