Latest Communication design Stories
MASS Exchange announced today that its Board of Managers has appointed Habib Khoury as Chief Executive Officer. New York, NY (PRWEB) June 18, 2013 MASS Exchange announced today that its Board of Managers has appointed Habib Khoury as Chief Executive Officer. He succeeds Todd Broms who will retain the role of Chairman. “We are pleased to extend our management team to include Habib, who has proven over his career to be a transformational leader and a true operator. He has the right...
SOP Spring 2013 Edition Also Introduces Self-Service Facebook Buying New York and San Francisco (PRWEB) June 18, 2013 Unified, provider of award-winning cloud marketing technology, today announced the latest quarterly release of the Unified Social Operating Platform (SOP). SOP Spring 2013 Edition introduces new data-driven applications that use powerful insights to drive programmatic execution of real-time content and advertising campaigns. Unified also released its new Buying...
Consumers choose lower-priced products and are more satisfied with their purchase when products are organized by benefits instead of features, according to a new study in the Journal of Consumer Research. "It matters whether products are organized by features or benefits. Simply changing the way the same set of products is organized impacts how consumers process information and make choices," write authors Cait Poynor Lamberton (University of Pittsburgh) and Kristin Diehl (University of...
In-market representation firms in regions expected to generate 93 percent of inbound travel WASHINGTON, June 18, 2013 /PRNewswire/ -- Brand USA, the public-private partnership responsible for promoting the United States as a premier travel destination, appoints in-market representation firms in key markets - India, Australia, New Zealand, China, Hong Kong and Taiwan. "When we have fully established all international offices, Brand USA will have representation in the markets that...
Upcoming "Paul Frank Presents" Limited Edition Collection in partnership with four Native American artists LOS ANGELES, June 18, 2013 /PRNewswire/ -- Paul Frank announced today its first-ever "Paul Frank Presents" fashion collaboration with four Native American designers from different tribes and regions across the country. Set to debut in August 2013, the collaboration fuses the iconic Paul Frank brand with four different artists' aesthetics, each rooted in their heritage. The...
AdHaven Bullseye(TM) for New Movers allows advertisers unique ability to target households at each stage of the move process and measure actual sales lift. SAN MATEO, Calif., June 18, 2013 /PRNewswire/ -- 4INFO, a mobile advertising technology company that makes mobile measurable, today announced immediate availability of its newest product - AdHaven Bullseye(TM) for New Movers. By utilizing best-in-class mover data provided by Speedeon Data - a leading data services...
In response to an article published on USA Today, social media agency fishbat discusses the effectiveness of using mascots to create social media buzz around a brand. Bohemia, NY (PRWEB) June 17, 2013 On June 17, social media agency fishbat analyzes the effectiveness of using a mascot to promote a brand on social networking sites, as reported in a USA Today article. According to the article published on USA Today, a recent study showed that mascots have surpassed celebrity endorsers when...
Global video marketing platform delivers a new, ground-breaking system to reach out and visually connect with potential buyers. Las Vegas, Nevada (PRWEB) June 17, 2013 In today’s fast-paced business climate, information about a product or service can be captured in the blink of an eye due in part to the ever evolving internet. The internet has changed forever the way the majority of the world acquires information on a product and service, entertainment and transacts business. Customers...
RealEstateBook.com re-launches mobile version of the site through partnership with Mobile Real Estate, LLC, provides text codes and geo-targeted mobile sites to all advertised listings. Lawrenceville, GA (PRWEB) June 17, 2013 International real estate publisher, The Real Estate Book®/RealEstateBook.com is finding more and more home shoppers are turning to their smart phones for housing searches. How they find the mobile tools they use, however, may be a surprise to many. “Most...
Honor Adds to Agency's 18 Shortlisted Entries and Seven Lions at Cannes Since PR Category Launched Five Years Ago CANNES, France, June 17, 2013 /PRNewswire/ -- FleishmanHillard captured a Bronze Lion in the PR category at the 2013 Cannes Lions International Festival of Creativity in the Best Use of Sponsorship category for its work with P&G. The winning campaign, "P&G Paralympics Medal Ceremony - Golden Moment of the Games," built upon P&G's "Proud Sponsor of...
