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2014-09-11 12:25:17

Expanded Digital Ad Targeting Now Includes Rentrak Set Top Box Data and TV Tune-In Measurement from Digital Campaigns IRVINE, Calif., Sept. 11, 2014 /PRNewswire/ -- Specific Media, a leading global media company connecting brands with consumers, introduced advances to its TV Audience Segments (TVAS) targeting solution to now include access to comprehensive TV data through both panel and set top box (STB) audience data tune-in measurement, and the flexibility of programmatic execution....

2014-09-11 12:24:42

CHICAGO, Sept. 11, 2014 /PRNewswire-USNewswire/ -- This article shows how marketers can capitalize on their brand's standing in the marketplace through strategic logo placement on packaging. http://photos.prnewswire.com/prnvar/20111102/DC96044LOGO Companies often place their brand logo high on their packaging as a means to increase brand visibility. However, the results of the current research suggest that this strategy may not be effective for all brands, especially when it comes...

2014-09-11 12:24:12

Moat Attention Analytics Reveal Power of Gannett's Newly Launched Gravity Ad Unit NEW YORK, Sept. 11, 2014 /PRNewswire/ -- Moat, Inc. (www.moat.com), an independent SaaS analytics firm focused on making brand advertising more effective for marketers, agencies, and premium publishers, today announced a partnership with Gannett to deliver Attention Analytics to Gannett advertisers as well as results from Gannett's recently launched Gravity ad units. Moat enables Gannett, including USA TODAY,...

2014-09-11 12:23:59

NEW YORK, Sept. 11, 2014 /PRNewswire/ -- The Ad Council, a national non-profit organization and the largest producer of public service advertising (PSAs) in the United States, announced today that Clear Channel Media and Entertainment received its Crystal Bell Award at the Radio Show - an annual event produced by the Radio Advertising Bureau (RAB) and National Association of Broadcasters (NAB) for radio industry professionals. The Crystal Bell Award is presented each year to a radio...

2014-09-11 08:31:59

LONDON, September 11, 2014 /PRNewswire/ -- TES Global - the largest network of teachers in the world with over six million registered teachers - has announced a significant investment in Barton Woodhead Education Ltd. - developers of Diagnostic Questions (http://www.DiagnosticQuestions.com), a website that allows teachers to create and share 'hinge' questions that instantly identify student misconceptions in maths. Company Quotes and Insights "Diagnostic...

2014-09-11 08:26:02

New Division to Officially Launch at Sept. 22-26 Social Media Week in Miami, Fla. CORAL GABLES, Fla., Sept. 11, 2014 /PRNewswire/ -- The world has a short attention span, and VSBrooks ADVERTISING in Coral Gables, Fla. knows it. Are you still paying attention? That's why the great creative, strategic and technological minds at the integrated marketing firm merged to conceive a new digital division, InspiraD3 (www.inspirad3.com) (www.facebook.com/InspiraD3). And where else should this...

2014-09-11 08:25:00

Peak Mortgage campaign metrics prove the power of interactive radio PORTLAND, Ore., Sept. 11, 2014 /PRNewswire/ -- Clip Interactive today published a new case study revealing that Peak Mortgage in Portland, Oregon received a 16 percent engagement rate and 800 business leads as a result of an innovative interactive radio campaign. Portland radio stations 98.7 The Bull and KINK FM leveraged their interactive station apps developed by Clip Interactive for Peak Mortgage's existing radio...

2014-09-11 08:23:17

MONTREAL, Sept. 11, 2014 /CNW/ - Argex Titanium, Inc. (TSX: RGX), an emerging producer of high-grade titanium dioxide (TiO(2)) used as white pigment in paint, plastic, paper, cosmetics and other applications, has been invited to present at the Global Hunter Securities 1x1 Series Industrials Conference on Thursday, September 18, 2014 at the Millennium Broadway Hotel in New York City. Argex management is scheduled to hold one-on-one and small group meetings throughout the day....

2014-09-11 08:20:54

NEW YORK, Sept. 11, 2014 /PRNewswire/ -- Constellium N.V. (NYSE and NYSE Euronext: CSTM) announced today that it has joined the Industrial Fracture Consortium established by Professor Tomasz Wierzbicki from Massachusetts Institute of Technology (MIT). The consortium will engage in research to develop and improve modeling and mathematical simulations software designed to predict the behaviors of the structural components during forming and crash, which are amongst the most important...

2014-09-11 08:20:53

HOUSTON, Sept. 11, 2014 /PRNewswire/ -- Vydrotech, Inc. (OTC: VYDR: PK) announced today that it has completed the initial pilot program for its newly developed portable hydrogen device (PHD). The new unit utilizes a reduced form factor, lighter weight materials and more advanced computing technology. The performance of the new unit has achieved the design goals of both significant size/ weight reduction and fuel savings of greater than the baseline goal of ten percent (10%) while...


Word of the Day
tessitura
  • The prevailing range of a vocal or instrumental part, within which most of the tones lie.
This word is Italian in origin and comes from the Latin 'textura,' web, structure.