Latest comScore Stories
RESTON, Va., Dec. 2, 2012 /PRNewswire/ -- comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 30 days of the November-December 2012 holiday season. For the holiday season-to-date, $20.4 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. The most recent week saw three individual days eclipse $1 billion in spending, led by Cyber Monday, which became...
RESTON, Va., Nov. 28, 2012 /PRNewswire/ -- comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season U.S. retail e-commerce spending for the first 26 days of the November-December 2012 holiday season. For the holiday season-to-date, $16.4 billion has been spent online, marking a 16-percent increase versus the corresponding days last year. Cyber Monday reached $1.465 billion in online spending, up 17 percent versus year ago, representing the...
DENVER, Nov. 28, 2012 /PRNewswire/ -- Examiner.com has set a record for its highest number of unique monthly visitors to date with 40 million in the month of October, according to direct measurement from analytics provider SiteCatalyst. The continued growth increased the site's US rank according to the most recent information released by comScore, elevating Examiner.com to a top 100 web domain and property. The domain jumped 91 spots in the past six months to No. 83 currently, and...
RESTON, Va., Nov. 26, 2012 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of Brand Survey Lift(TM) Pulse (BSL Pulse), an actionable, integrated and accurate campaign branding effectiveness product for measuring the breakthrough and impact of campaigns in real-time. BSL Pulse enables agencies, publishers and brands to optimize campaigns in-flight, thereby helping to improve targeting, maximize yield and reduce...
RESTON, Va., Nov. 25, 2012 /PRNewswire/ -- comScore (NASDAQ: SCOR), a leader in measuring the digital world, today reported U.S. retail e-commerce spending for the first 23 days of the November - December 2012 holiday season. For the holiday season-to-date, $13.7 billion has been spent online, marking a 16-percent increase versus the corresponding days last year. Black Friday (November 23) saw $1.042 billion in online sales, making it the heaviest online spending day to date in...
RESTON, Va., Nov. 21, 2012 /PRNewswire/ -- comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 18 days of the November - December 2012 holiday season, as well as its official spending forecast for the season. For the holiday season-to-date, $10.1 billion has been spent online, marking a 16-percent increase versus the corresponding days last year. Thursday, November 8 has been the heaviest online...
SAN FRANCISCO, Nov. 19, 2012 /PRNewswire/ -- Will Hodgman, a successful entrepreneur and proven c-level executive in the measurement and analytics industry, has been named the new chief executive officer at KISSmetrics, the leader in person-based customer analytics. He replaces previous CEO and co-founder Hiten Shah who will now serve as president. As CEO, Hodgman is responsible for defining and executing the company's business strategy, securing and managing capital, and scaling...
BELLEVUE, Wash., Nov. 14, 2012 /PRNewswire/ -- When it comes to mobile usage habits, a new custom study from Expedia® Media Solutions, the advertising sales division of global online travel leader Expedia, Inc., shows that travelers are increasingly comfortable and savvy at planning, researching and booking trips on the go. Commissioned by Expedia® and conducted by comScore, the study examines consumer behavior on mobile devices and sheds light on the role of mobile in travel...
LONDON, Nov. 2, 2012 /PRNewswire-iReach/ -- There are only two approaches to measuring the viewability of today's display ads. There is the comScore approach and there is the spider.io approach. These approaches were described by Dr Douglas de Jager, CEO of spider.io, in an interview with Otilia Otlacan of Ad Operations Online. [1] (Logo: http://photos.prnewswire.com/prnh/20121102/CG05207) The first approach to measuring ad viewability involves identifying and comparing the...
RESTON, Va., Oct. 17, 2012 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced it will report its third quarter 2012 financial results after U.S. financial markets close on Thursday, November 1, 2012. In conjunction with this announcement, management will host a conference call and webcast on Thursday, November 1, 2012 at 5:00 p.m. (ET) to discuss the Company's financial results. (Logo:...
