Latest comScore Stories

RESTON, Va., Oct. 17, 2012 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of tablet newspaper and magazine readership based on data from its comScore TabLens service. The study found that nearly 2 in 5 U.S. tablet owners read newspapers and/or magazines on their device in August, with 1 in 10 reading publications almost daily. Analysis of readership activities across platforms revealed that Kindle Fire users displayed...

NEW YORK, Oct. 15, 2012 /PRNewswire/ -- WebMD Health Corp. (NASDAQ: WBMD), the leading source of health information, continues to attract the largest, most engaged audience seeking health and wellness information. WebMD attracted the most visitors of any health information site in September and is again number one in page views in the health category. According to the comScore® Media Metrix U.S. report, comScore's monthly analysis of U.S. web activity of the top online properties,...

CHICAGO, Oct. 10, 2012 /PRNewswire/ -- RentSocial users can now hunt for the perfect apartment anywhere, anytime. Today, RentSocial announces the launch of its mobile app on the iOs platform. RentSocial is a one-of-a-kind social platform and search engine for apartment dwellers. The mobile app builds on the site's unique online experience and offers a social apartment search for the iPhone and mobile web unlike any other app. According to a recent study by comScore, 82 percent of time...

NEW YORK, Oct. 9, 2012 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the official launch of Digital Analytix® Monetization, a new module in the Digital Analytix platform that provides publishers with viewability and duration data for ad placements on their web sites to enable inventory and package optimization. As the digital advertising industry moves rapidly toward a viewable impression standard, Digital Analytix...

SAN FRANCISCO, Oct. 8, 2012 /PRNewswire/ -- On the back of innovative programming, Schmooru Network again breaks into the top ten on comScore's ratings of YouTube Partner channels. (Photo: http://photos.prnewswire.com/prnh/20121008/SF88299LOGO) Series like viral favorite "Do Cats Like", documentary series "Work No. 16", the psychologically provocative "Ask Dr. Esther", and the network pillar "The Narrow Show", have found their audiences and are unique among online offerings. The...

With an unprecedented number of votes, SparkPeople.com captured the OMMA Member’s Choice Award for Web Site Excellence thanks to the passionate support of members of one of America's largest and most vibrant healthy living communities. Cincinnati, OH (PRWEB) October 03, 2012 SparkPeople today thanked its members and MediaPost editors for their recognition of SparkPeople.com, which won the OMMA Member’s Choice Award for Web Site Excellence this week. MediaPost holds the OMMA...

MCLEAN and RESTON, Va., Oct. 3, 2012 /PRNewswire/ -- Gannett Co., Inc. (NYSE: GCI) and comScore, Inc. (NASDAQ: SCOR) today announced an agreement to implement viewable impression measurement across ad campaigns appearing on the new USATODAY.com so that advertisers can quantify ads with the greatest ability to deliver an impact. The new USA TODAY offering leverages comScore's validated Campaign Essentials (vCE) and Digital Analytix Monetization tools to optimize inventory and...

RESTON, Va., Oct. 1, 2012 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the global introduction of validated Campaign Essentials(TM) (vCE) for Video, which measures GRPs, demographics and behavioral profiles of audiences reached by video campaigns, as well as the extent to which video ads were actually viewable by consumers. This innovative new solution builds on comScore's existing video campaign measurement capability,...

NEW YORK, Sept. 25, 2012 /PRNewswire/ -- Everyday Health, Inc., the leading digital health and wellness company, today announced the acquisition of EQAL, a next-generation media company which creates and manages digital media properties for consumer brands and celebrities, including Jennifer Lopez, Bethenny Frankel and Lauren Conrad. Everyday Health -- attracting 38 million people monthly across multiple platforms in digital, video, mobile, television and social media -- will...

NEWTON, Mass., Sept. 20, 2012 /PRNewswire/ -- TripAdvisor(®), the world's largest travel site, today announced the results of its social media travel survey of more than 1,700 U.S. respondents. The findings reveal a strong correlation between social media and travel, as 76 percent said they share travel experiences via social networks. To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/49280-tripadvisor-social-media-travel-survey...