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Last updated on April 18, 2014 at 1:21 EDT

Latest concept Stories

2012-08-09 22:20:24

CHICAGO, Aug. 10, 2012 /PRNewswire-USNewswire/ -- When developing global branding communications, marketers should focus on delivering brand messages that are both congruent with value priorities in the different target cultures and compatible with the existing abstract brand image (or brand concept). According to new research conducted by Carlos Torelli, Aysegul Ozsomer, Sergio Carvalho, Hean-Tat Keh, and Natalia Maehle, this can better be accomplished by taking a perspective of abstract...

Study Finds Twist To The Story Of The Number Line
2012-04-26 10:15:48

Yupno of Papua New Guinea provide clues to the concept's origins — and suggest familiar notion of time may not be straightforward, either Tape measures. Rulers. Graphs. The gas gauge in your car, and the icon on your favorite digital device showing battery power. The number line and its cousins — notations that map numbers onto space and often represent magnitude — are everywhere. Most adults in industrialized societies are so fluent at using the concept, we hardly...

2011-07-07 00:00:30

New Visual Explanation Offering - Frame Concepts - Helps Technology Offerings Be Understood and Engaged by the Business Buyer. An Increasing amount of companies are turning to pencil sketches rather than spreadsheet analysis to help their financial picture. New York, NY (PRWEB) July 06, 2011 Frame Concepts announced today that they are seeing increased demand for technology companies to communicate to their marketplace in a way to ensure that they understand and engage with their offering....

2010-11-20 00:00:52

Market Leader Adds New Capabilities to Concept Enterprise Product Configurator and Concept E-Catalog software. Oak Brook, IL (PRWEB) November 19, 2010 - Configure Oneâ“ž¢, a leading provider of web-based product configurator and e-catalog software, today announced the availability of Concept Enterprise Product Configurator® and Concept E-Catalog® Version 9.0. Version 9.0 represents the most comprehensive release in the company's history. "Our strategy has...