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Latest Consumer theory Stories

2012-12-18 11:10:59

A desire for expensive, high-status goods is related to feelings of social status - which helps explain why minorities are attracted to bling, a new study suggests. Previous research had shown that racial minorities spend a larger portion of their incomes than do whites on conspicuous consumption — buying products that suggest high status. But a new study showed that whites could be induced to crave expensive, high-status products if they imagined themselves in a low-status...

Classic 40-Year-Old Marshmallow Test Gets Revisited With New Study
2012-10-11 12:28:01

Lawrence LeBlond for redOrbit.com - Your Universe Online Breakthrough research in the 1960s that used marshmallows to assess a child´s ability to delay gratification has been revisited with a fresh, new updated study by researchers from the University of Rochester. In the landmark study from the 60s and 70s, researchers used either marshmallows or cookies to study the effects of child self-control. In those studies, if a child could hold off on the temptation to eat the yummy...

2012-10-09 04:02:47

Online consumer complaint resolution platform has given hundreds of thousands of consumers a voice in fighting back against fraudulent activities Los Angeles, California (PRWEB) October 08, 2012 Scambook, an online complaint resolution platform, today announced they have helped victims of fraud and bad business practices resolve over $2 million in reported damages. The site, started in 2011, gives consumers a place to submit complaints, share stories, read warnings about the latest trending...

2012-07-04 01:34:12

How people make choices depends on many factors, but a new study finds people consistently prefer the options that come first: first in line, first college to offer acceptance, first salad on the menu — first is considered best. The paper, "First is Best," recently published in PLoS ONE by Dana R. Carney, assistant professor of management, University of California, Berkeley's Haas School of Business, and co-author Mahzarin R. Banaji, professor of psychology, Harvard University. In...


Word of the Day
drawcansir
  • A blustering, bullying fellow; a pot-valiant braggart; a bully.
This word is named for Draw-Can-Sir, a character in George Villiers' 17th century play The Rehearsal.
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