Latest Consumer theory Stories
How people make choices depends on many factors, but a new study finds people consistently prefer the options that come first: first in line, first college to offer acceptance, first salad on the menu – first is considered best.
HARRISBURG, Pa., June 15, 2011 /PRNewswire/ -- Varsity www.varsitybranding.com, the nation's leading marketing communications agency dedicated to winning the mature market, has released its first annual study of the top consumer goods and services trends affecting this audience and the companies that market to them.
LOS GATOS, Calif., May 25, 2011 /PRNewswire/ -- Pricetector, a private Social Loyalty company, today announced that it has acquired Price Protectr LLC, the recognized leader in price-alert services, for an undisclosed sum. "Priceprotectr.com has earned great recognition for having saved consumers millions of dollars through their innovative price-alert services," said Rob Levy, Pricetector Founder and CEO.