Latest Consumer theory Stories
A desire for expensive, high-status goods is related to feelings of social status - which helps explain why minorities are attracted to bling, a new study suggests.
Breakthrough research in the 1960s that used marshmallows to assess a child’s ability to delay gratification has been revisited with a fresh, new study by the University of Rochester.
Online consumer complaint resolution platform has given hundreds of thousands of consumers a voice in fighting back against fraudulent activities Los Angeles,
How people make choices depends on many factors, but a new study finds people consistently prefer the options that come first: first in line, first college to offer acceptance, first salad on the menu – first is considered best.
- The practice of two or more parties jointly purchasing all or part of a butchered cow and dividing the meat between them.