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Latest Consumer theory Stories

2012-12-18 11:10:59

A desire for expensive, high-status goods is related to feelings of social status - which helps explain why minorities are attracted to bling, a new study suggests.

Classic 40-Year-Old Marshmallow Test Gets Revisited With New Study
2012-10-11 12:28:01

Breakthrough research in the 1960s that used marshmallows to assess a child’s ability to delay gratification has been revisited with a fresh, new study by the University of Rochester.

2012-10-09 04:02:47

Online consumer complaint resolution platform has given hundreds of thousands of consumers a voice in fighting back against fraudulent activities Los Angeles,

2012-07-04 01:34:12

How people make choices depends on many factors, but a new study finds people consistently prefer the options that come first: first in line, first college to offer acceptance, first salad on the menu – first is considered best.


Word of the Day
cowpooling
  • The practice of two or more parties jointly purchasing all or part of a butchered cow and dividing the meat between them.
The word 'cowpooling' was formed on the model of 'carpooling'.