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2013-06-18 15:34:04

First impressions of experiences have a greater impact when consumers share the experience with others, according to a new study in the Journal of Consumer Research. "When consumers consume an experience alone, the end of the experience has a greater effect on their overall evaluations. On the other hand, when consumers consume an experience with others, the beginning has a greater influence on how they judge the entire experience," write authors Rajesh Bhargave (University of Texas, San...

2013-01-18 23:04:28

ReportsnReports.com adds new research reports on Consumer Lifestyles for Latvia, Ukraine, Turkey and United Arab Emirates to its store. Dallas, Texas (PRWEB) January 18, 2013 Consumer Lifestyles in Latvia, Ukraine, Turkey and United Arab Emirates report analyzes factors influencing national consumer expenditure. The consumer lifestyles report includes coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health,...

2012-06-24 23:02:06

The National Consumer Protection Bureau would like to recognize Value Dry Basement Waterproofing for maintaining outstanding customer satisfaction and a commitment to positive business practices. King of Prussia, PA (PRWEB) June 24, 2012 Value Dry is committed to helping homeowners and commercial property owners turn their water-logged basements into comfortable, usable spaces. Through an unwavering commitment to customer satisfaction and reliability, they have become the premier...

2012-02-14 14:18:08

Happiness means different things to different consumers, depending on whether they're focused on the future or the present, according to a new study in the Journal of Consumer Research. "Consumers want to be happy, and marketers are increasingly trying to appeal to consumers' pursuit of happiness," write authors Cassie Mogilner (University of Pennsylvania), Jennifer Aaker (Stanford University), and Sepandar Kamvar (MIT). "Coca-Cola encourages consumers to 'Open Happiness' in their most...


Word of the Day
humgruffin
  • A terrible or repulsive person.
Regarding the etymology of 'humgruffin,' the OED says (rather unhelpfully) that it's a 'made-up word.' We might guess that 'hum' comes from 'humbug' or possibly 'hum' meaning 'a disagreeable smell,' while 'gruffin' could be a combination of 'gruff' and 'griffin.'