Latest Content Marketing Institute Stories

64% of UK marketers plan to increase content marketing budget over the next 12 months CLEVELAND, March 11, 2013 /PRNewswire/ -- A new study from the Content Marketing Institute (CMI) and the Direct Marketing Association UK (DMA) shows that UK marketers are investing more in content marketing than their international peers are, with 64% planning to increase their content marketing budgets over the next 12 months. (Photo: http://photos.prnewswire.com/prnh/20130311/CL74381) This...

Call for entries in 2013 Content Marketing Awards now include additional categories PHOENIX, March 7, 2013 /PRNewswire/ -- The Content Marketing Institute (CMI) announced today that the Content Marketing Awards program is now accepting entries. Sponsored by McMurry/TMG, award submissions will be accepted through May 24, 2013. A combination of the Magnum Opus Awards and CMI's Orange Awards, the Content Marketing Awards program has been honoring the world's top content marketing...

61% of Australian marketers plan to increase content marketing budget over the next 12 months CLEVELAND, Feb. 25, 2013 /PRNewswire/ -- A new study from Content Marketing Institute (CMI) and The Association for data-driven marketing & advertising (ADMA) shows that 96% of Australian marketers use content marketing, with businesses using 12 individual tactics on average. (Photo: http://photos.prnewswire.com/prnh/20130225/CL65826 ) This premier study, Content Marketing in...

CLEVELAND, Nov. 14, 2012 /PRNewswire/ -- A new study from the Content Marketing Institute and MarketingProfs , sponsored by Pace, shows that business-to-consumer (B2C) marketers are heavily using and significantly investing in content marketing. Eighty-six percent of B2C organizations market with content -- regardless of company size or industry. B2C organizations use an average of 12 tactics. The most popular tactics are social media (excluding blogs) (84%), articles on a...

CLEVELAND, Nov. 2, 2012 /PRNewswire/ -- Content Marketing Institute announced today information on Content Marketing World 2013. The largest content marketing event in North America will return to Cleveland, Ohio, September 9-12, 2013. (Photo: http://photos.prnewswire.com/prnh/20121102/CL04279LOGO ) Held in the new Cleveland Convention Center, the 3(rd) Annual Content Marketing World will include keynotes from two industry leaders: Jonathan Mildenhall, VP, Global Advertising...

CLEVELAND, Oct. 24, 2012 /PRNewswire/ -- A new study from the Content Marketing Institute and MarketingProfs, and sponsored by Brightcove (NASDAQ: BCOV), shows that content marketing is becoming a core part of the B2B marketing process. 9 in 10 organizations now market with content - regardless of company size or industry. (Photo: http://photos.prnewswire.com/prnh/20121024/CL99004 ) Most content tactics are being used more frequently, with B2B organizations using an average of...

CLEVELAND and SYDNEY, Aug. 28, 2012 /PRNewswire/ -- The Content Marketing Institute, operators of Content Marketing World, announced today that they are taking the world's largest content marketing event down under. Content Marketing World Sydney, developed by CMI in association with ADMA, will be held 4-6 March, 2013 at the Sheraton on the Park in Sydney, Australia. (Logo: http://photos.prnewswire.com/prnh/20120828/CL64469LOGO) Content Marketing World Sydney will be the first...

CLEVELAND, Aug. 16, 2012 /PRNewswire/ -- Inc. magazine has named Z Squared Media LLC to its Inc. 500 list of fastest-growing private companies in the country. (Logo: http://photos.prnewswire.com/prnh/20120816/CL58611LOGO ) Z Squared Media, headquartered in the West Park area of Cleveland, Ohio, operates the largest content marketing event in the country, Content Marketing World, as well as the Content Marketing Institute (CMI), a media and training organization dedicated to helping...

CLEVELAND, April 20, 2012 /PRNewswire/ -- Content Marketing Institute (CMI) is proud to announce a new content marketing awards program called "The Orange Awards", which celebrates the achievements of the individuals and agencies that are shaping the content marketing industry. (Logo: http://photos.prnewswire.com/prnh/20120420/CL91198LOGO ) The finalists for the content marketing agency portion of the awards program will be judged by an exclusive team of senior brand marketers...

CLEVELAND, March 15, 2012 /PRNewswire/ -- Content Marketing Institute is proud to announce the full lineup of 2012 benefactors, securing industry leaders as partners to help advance the content marketing industry. (Logo: http://photos.prnewswire.com/prnh/20120315/CL70765LOGO ) Content Marketing Institute (CMI) benefactors provide expertise, insight and resources, including partial funding, for the ever-increasing suite of CMI initiatives that teach the how-to of content marketing....