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Latest Content marketing Stories

2014-08-26 23:10:01

Vocus resource outlines how PR practitioners can drive engagement and earned media through content marketing. Beltsville, Maryland (PRWEB) August 26, 2014 Vocus, Inc., a leading provider of cloud-based public relations and marketing software, today published the “How to Use Content Marketing to Generate Engagement and Coverage” white paper. Using the resource, public relations (PR) practitioners will learn how to use content marketing to initiate and build relationships with...

2014-08-26 12:24:59

Offers Industry's First Content Marketing Solution to Enable Integrated Retargeting Across Display and Facebook Channels AUSTIN, Texas, Aug. 26, 2014 /PRNewswire/ -- OneSpot, the content advertising company that combines content marketing with the scale and data intelligence of digital advertising, announced the expansion of its platform to help branded content reach online users via Facebook and FBX. Using the OneSpot platform, brands can automatically transform their content into...

2014-08-25 12:23:33

Of eight finalists, overall Agency of the Year to be recognized at Content Marketing World 2014 CLEVELAND, Aug. 25, 2014 /PRNewswire/ -- Eight content marketing agencies have received top honors from the 2014 Content Marketing Awards, the largest awards program in North America honoring excellence in brand-created content. The Agency of the Year award recognizes excellence in content marketing agencies, as well as achievements around the execution of content marketing. Photo -...

2014-08-25 12:20:42

Results From Digital Marketing Company's Annual Survey Indicate Shoestring Content Marketing Budgets are Causing Marketers to Run Ad-hoc Programs WALTHAM, Mass., Aug. 25, 2014 /PRNewswire/ -- IMN, the digital marketing company that delivers branded newsletters and content for vertical markets, today unveiled the results of its third annual multi-industry content marketing survey. IMN polled marketers to better understand the current state of their content marketing programs and how those...

2014-08-19 12:25:28

Recognized for creating new opportunities in marketing, branding, advertising, and publishing. AUSTIN, Texas, Aug. 19, 2014 /PRNewswire/ --OneSpot, the content advertising company that combines content marketing with the power, data intelligence, and scale of online advertising today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies...

2014-08-18 12:25:18

National Marketing Leaders Connect Denver Businesses with their Customers at the "Engaging With The Empowered Customer" Conference DENVER, Aug. 18, 2014 /PRNewswire/ -- WHO: BMA Colorado: BMA14 Global Conference Series WHAT: With 60-70 percent of B2B content going unused (SiriusDecisions), marketers are scrambling to...

2014-08-07 23:10:18

Better analytics are at the top of the agenda for marketing automation vendors, according to research released today by Raab Associates. Data from the July 2014 B2B Marketing Automation Vendor Selection Tool (VEST) shows that nearly half of features upgraded by marketing automation vendors in the past year relate to analytics, including customer analysis, content analysis, and lead scoring. (PRWEB) August 07, 2014 Better analytics are at the top of the agenda for marketing automation...

2014-07-31 16:25:42

Forrester/OMI Study is just the impetus marketers need to attend digital educational events like ClickZ Live SAN FRANCISCO, July 31, 2014 /PRNewswire/ -- With just 14% of marketers giving their own digital content strategies any kudos for seeing a return on investment, just 5% are focusing their efforts on building relationships in an increasingly digital world driven by social media and digital interactivity, according to a study by Forrester and the Online Marketing Institute....

2014-07-30 12:27:44

Exclusive Data from OneSpot and The 614 Group Shows More than Half of Marketers Not Satisfied with their Current Content Marketing Efforts, and Anticipate Budget Increases to Overcome Roadblocks to Success NEW YORK, July 30, 2014 /PRNewswire/ -- A new survey of 400 marketers uncovers that targeting precision is the top attribute that marketers value (65%) when it comes to distribution of the content marketing campaign and nearly half (47%) of respondents said that they are not satisfied with...

2014-07-29 12:29:38

BOSTON, July 29, 2014 /PRNewswire/ -- Content marketing agency Brafton Inc. has appointed Francis Ma to Vice President of Content. Ma will take charge of editorial operations across the agency's writing, video, graphics and social media departments to ensure the best results for customers. Francis' appointment follows more than five years of tenure as senior editorial director at Brafton. He joined the agency in 2008 with over 10 years of experience in newspaper journalism, a...


Word of the Day
cenobite
  • One of a religious order living in a convent or in community; a monk: opposed to anchoret or hermit (one who lives in solitude).
  • A social bee.
This word comes from the Latin 'coenobium,' convent, which comes from the Greek 'koinobios,' living in community.
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