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Last updated on April 17, 2014 at 21:23 EDT

Latest Contextual advertising Stories

2014-04-15 23:04:46

Enables advertisers to deliver more personalized and targeted offers based on customer location in store. San Francisco, CA (PRWEB) April 15, 2014 ShopSavvy, the world’s largest mobile shopping platform, today announced that its AdOns advertising network has been enhanced to support iBeacon integration. The upgrade allows ShopSavvy AdOns partners to run more targeted in-store contextual ads. Apple’s iBeacon technology uses Bluetooth and location-based services to ping nearby smart...

2014-01-16 23:04:17

Short eBook is the “how-to” guide for marketers to navigate the complex and evolving world of sponsored content Beltsville, MD (PRWEB) January 16, 2014 Vocus, Inc.(NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, today released the “The Comprehensive Guide to Native Advertising.” Within the eBook, marketers will learn the types of native advertising and when to use them, methods to build and test a native advertising program, how to...

2014-01-07 12:23:51

CHICAGO, January 7, 2014 /PRNewswire/ -- Affinity.com, world's leading contextual ad network and leading digital ad network, Networkplay announces an exclusive multi-year partnership to provide contextually targeted in-banner video ad offerings to advertisers. (Logo: http://photos.prnewswire.com/prnh/20140107/662910 ) This announcement comes at a time when online video consumption globally has witnessed significant growth and penetration. According to a recent...

2013-11-06 12:26:42

CHICAGO, November 6, 2013 /PRNewswire/ -- Affinity.com will now allow online media buyers across the globe to buy into its premium display inventory through Real Time Bidding (RTB). Affinity.com [http://www.affinity.com ], the world's leading provider of innovative online display advertising and monetization solutions today announced that its premium, above-the-fold display ad inventory served through its high-impact ad products like In-Footer, In-Margin, In-Text, and...

2013-09-21 23:03:41

10 top display advertising agencies have been proclaimed by topppcs.com for September 2013. (PRWEB) September 21, 2013 The independent authority on paid search marketing, topppcs.com, has announced the best display advertising companies in the paid search marketing industry for the month of September 2013. Various companies are put through a methodical examination of their solutions to ensure only the absolute best display advertising companies are highlighted each month. The rankings are...

2013-07-24 08:23:00

Auto Dealers Experience the Ultimate Integration of Campaigns, Channels, Networks and Services with Dealer.com's Unified Advertising Exchange BURLINGTON, Vt., July 24, 2013 /PRNewswire/ -- Dealer.com, a leading provider of marketing and operations software and services for the automotive industry, has enhanced its family of digital Advertising products with new features, capabilities, and services designed to work together as one cohesive Unified Advertising Exchange (UAX). The UAX...

2013-06-02 23:16:33

Busca Corp.´s popular online property Metatube.com is now featuring contextually targeted ads in a move that is designed to increase advertiser ROI and enhance user experience. La Jolla, CA (PRWEB) June 01, 2013 Busca Corp. a leading digital entertainment network headquartered in La Jolla, California, with offices in Tijuana, Mexico City, Silicon Valley and Santiago, Chile, announced today that its popular online property Metatube.com is now featuring contextually targeted ads in a...

2013-04-23 08:40:09

Sophisticated search advertisers spent 15% more globally year-over-year in Q1 with click volume rising by 21% and click-through-rate increasing by 62% SAN FRANCISCO, April 23, 2013 /PRNewswire/ -- Kenshoo [http://www.kenshoo.com/?cid=701D0000000KHbu&ch=Public_Relations&ls=Public_Relations&ad=&offer=Kenshoo ] (http://www.Kenshoo.com), the global leader in premium digital marketing technology, today published its latest edition of the Kenshoo Global Search...

eBay Questions Value Of Google Ads
2013-03-13 13:03:10

Peter Suciu for redOrbit.com — Your Universe Online Search engine giant Google has branched out into a variety of other businesses since it was founded in 1998. The publicly traded company has acquired businesses such as YouTube, Picnik, Zagat and Motorola Mobility. It has created a mobile operating system with Android and has launched the Chrome web browser that now rivals Microsoft´s Internet Explorer for the world´s most popular way of accessing the web. But...

Yahoo Teams Up With Google, Gets Ads For News Sites
2013-02-07 10:37:26

Michael Harper for redOrbit.com — Your Universe Online Last year, Yahoo´s board of directors hired former Google employee Marissa Mayer to work as their CEO, the third CEO for the company within 12 months. Many wondered aloud if Mayer would try to Googlefy Yahoo, bringing practices and standards from the search giant to the struggling company. Yesterday, Mayer did these wonderers one better, bringing Google ads to Yahoo´s Finance and News sites. “At Yahoo!,...