Latest Contextual advertising Stories
Sophisticated search advertisers spent 15% more globally year-over-year in Q1 with click volume rising by 21% and click-through-rate increasing by 62% SAN FRANCISCO, April 23, 2013 /PRNewswire/ -- Kenshoo [http://www.kenshoo.com/?cid=701D0000000KHbu&ch=Public_Relations&ls=Public_Relations&ad=&offer=Kenshoo ] (http://www.Kenshoo.com), the global leader in premium digital marketing technology, today published its latest edition of the Kenshoo Global Search...
Peter Suciu for redOrbit.com – Your Universe Online Search engine giant Google has branched out into a variety of other businesses since it was founded in 1998. The publicly traded company has acquired businesses such as YouTube, Picnik, Zagat and Motorola Mobility. It has created a mobile operating system with Android and has launched the Chrome web browser that now rivals Microsoft’s Internet Explorer for the world’s most popular way of accessing the web. But all this was made...
Michael Harper for redOrbit.com – Your Universe Online Last year, Yahoo’s board of directors hired former Google employee Marissa Mayer to work as their CEO, the third CEO for the company within 12 months. Many wondered aloud if Mayer would try to Googlefy Yahoo, bringing practices and standards from the search giant to the struggling company. Yesterday, Mayer did these wonderers one better, bringing Google ads to Yahoo’s Finance and News sites. “At Yahoo!, we’re focused on...
FOSTER CITY, Calif., Oct. 19, 2012 /PRNewswire/ -- Adchemy(®), Inc., a leading advertising technology company, today announced that a year into its relationship with Microsoft Corp. more than 100 IntentMaps(TM) are being used by advertisers to simplify and profitably expand their search campaigns on the Yahoo! Bing Network. Among the prominent retailers benefiting from Adchemy's IntentMap(TM) technology are From You Flowers, Macy's, Meijer, Modcloth, Newegg, Overstock.com and...
Singapore-based Innovalist, through its subsidiary getwebsitetraffic.org, has announced the acquisition of long-time industry rival Aetraffic.com, enabling the company to extend its reach and monetize the inclusion of Pop-up, Pop-under and Contextual Ad visitors. Singapore (PRWEB) August 12, 2012 In an effort to consolidate its positioning as a leader in the field of web traffic delivery, Singapore-based Innovalist and its subsidiary, getwebsitetraffic.org have acquired long-time industry...
TUCKER, Ga., July 16, 2012 /PRNewswire/ -- YP, the largest local search, media and advertising company in North America, announced today the launch of Dynamic Store Locator, a powerful new mobile ad unit supported by the industry's leading local mobile advertising platform - YP(SM) Local Mobile Display Network. The Local Mobile Display Network extends the display capabilities of the YP(SM) Local Ad Network whose scale, targeting capability and robust database of local information...
PHOENIX, May 2, 2012 /PRNewswire/ -- BoingOpia Corporation has announced today the launch of the company's technological contribution to Web 3.0. (Photo: http://photos.prnewswire.com/prnh/20120502/LA99007LOGO) Being referred to as the gateway to Web 3.0, BoingOpia Corporation's Patent Pending Technology allows Internet surfers to instantly create a microsite of any website and share it to other social networks, web pages, blogs, ad networks, etc.. Through the company's new social...
Google Inc. on Tuesday was found guilty in an Australian court for “deceptive” conduct by allowing misleading advertisements to be shown in Internet search results on its pages, after an appeal was upheld by the country’s competition regulator. Google initially won a case brought by the Australian Competition and Consumer Commission (ACCC) last September over claims that its sponsored links within search results were misleading. But that ruling was overturned by three Federal Court...
NEW YORK, March 1, 2012 /PRNewswire/ -- With its Condition Match(TM) contextual advertising technology continuing to grow rapidly, Precision Health Media, the leading source for diagnosed health audiences (50 million unique visitors monthly, comScore), has raised an additional $1 million in venture capital and named Matthew Fink from Johnson & Johnson as its first Vice President-Marketing. The new funding was received from Cava Capital and the Conyers Group, with participation...
NEW YORK, Dec. 28, 2011 /PRNewswire/ -- Online advertising took significant leaps forward in 2011, and, riding a wave of technological advancements and savvy companies looking at not just click-through rates but actual visitor engagement, should continue to generate positive brand awareness in 2012, according to global food advertising network Gourmet Ads. "For the past four years, I've looked to the future trying to predict what the advertising landscape has in...
