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Latest Contextual advertising Stories

2010-11-04 00:00:45

LEXOS MEDIA, a "ËœNew Digital Media' agency and exclusive provider of cursor-based advertising, today announced at ad:tech NYC, the beta launch of the automated advertiser interface within its AdBull contextual cursor ad network. AdBull provides a contextual-based cursor ad unit that allows publishers of all sizes the ability to increase monetization up to 500% over other forms of contextual ad units and has been tested to provide higher engagement rates for advertisers than any...

2010-07-09 09:00:00

WESTBOROUGH, Mass., July 9 /PRNewswire/ -- The untapped potential of local online advertising just got tapped. Online ad network Chitika today revealed their newest property, LAX Local Advertising Exchange, which takes the fast-growing power of local advertising and applies it to the proven power of the ad exchange. One of Chitika's cornerstone partners, online local pioneer Yellowbook, is among the first to take advantage of the opportunities presented by LAX. "We're always looking for...

2009-11-23 10:53:00

MOUNTAIN VIEW, Calif., Nov. 23 /PRNewswire/ -- It's no accident that many of the web's biggest online publishers have chosen Infolinks to maximize their big websites' revenues with in-text ads. In fact, it can be argued that big online publishers chose to monetize their websites with Infolinks' innovative in-text service for a number of reasons; Chief among them is that this form of advertising doesn't intrude on the overall user experience, but instead is relevant to the content consumed...

2009-09-29 08:00:00

LYNNWOOD, Wash., Sept. 29 /PRNewswire/ -- Epicenter Network, an emerging leader in the Internet marketing and advertising space, today announced a rebranding of its corporate Web site to help accommodate future growth in its stable of online advertiser and marketing affiliate services. Epicenter Network's new URL, www.epicenter.net, gives the fast-growing company a shorter, easier-to-remember Web address as well as a greater emphasis on the portion of its name that serves as its...

2009-09-24 13:15:00

SAN FRANCISCO, Sept. 24 /PRNewswire/ -- AdBrite, the first fully transparent ad exchange, has released functionality that allows publishers to monetize InLine ads via CPC banner placements within an in-text ad unit ("InLine Ad"). The product now delivers both CPC text units and CPC banners within an in-text ad unit. As InLine ads are visitor initiated, they have higher engagement and conversion rates than traditional ad placements. "Direct response advertisers recognize the...

2009-09-08 10:26:00

MOUNTAIN VIEW, Calif., Sept. 8 /PRNewswire/ -- It's no secret that AdSense represents an evolution from the distracting and non-targeted web ads of the past. Using the power of Google, AdSense ensures your site's ad content "jives" with your site's overall theme and visitor demographics. Still, what if you could take things a step further by transforming your site's content into its own ad platform? That's exactly what Infolinks has done. The perfect complement to AdSense, Infolinks...

2009-07-22 10:35:00

MOUNTAIN VIEW, Calif., July 22 /PRNewswire/ -- Online ad budgets are being slashed. Why? Sure, you can blame part of the downturn on the overall economic slump. Still, any web publisher worth their salt would be lying if they didn't admit another emerging truth: consumers are fed up with overt website ads. What was once the proverbial cash cow of the web is now going the way of the dinosaur. It doesn't matter how "loud" they are - whether they blink, speak, pop up or pop under -...

2009-01-20 06:00:00

SHANGHAI, China, Jan. 20 /PRNewswire-Asia/ -- Madhouse, China's leading mobile ad network operator, today provided a business update for 2008. As of December 31, 2008, Madhouse served 5,628,758,761 mobile ad impressions using its MadServing(TM) system in 2008, which is 12 times the total impressions Madhouse served in 2007. This increase in traffic is the result of the continued and accelerated growth of China's mobile internet advertising market and Madhouse's dominance in the market....

2009-01-08 09:00:00

MARLBOROUGH, Mass., Jan. 8 /PRNewswire/ -- Chitika, Inc., a full service online advertising network, today announced that it has been selected as a Red Herring 100 Global '08 finalist. Chitika attributes its success to knowing when, and more importantly -- when NOT -- to show an ad. It is common knowledge that the majority of online ad budgets are wasted on mismatched ads that do not convert, and only serve to annoy web users. "Our biggest success comes from this knowledge, and our...

2008-12-16 10:00:00

REDMOND, Wash., Dec. 16 /PRNewswire-FirstCall/ -- Microsoft adCenter today released the results of an online survey examining the search marketing behaviors of 400 small-business owners in the United States. The findings indicate that a majority of the small businesses surveyed invest in developing Web sites, but fail to take even the simplest steps to enhance their online business presence. The study revealed that 59 percent of small businesses with Web sites don't currently use paid...


Word of the Day
bodacious
  • Remarkable; prodigious.
  • Audacious; gutsy.
  • Completely; extremely.
  • Audaciously; boldly.
  • Impressively great in size; enormous; extraordinary.
This word is probably from the dialectal 'boldacious,' a blend of 'bold' and 'audacious.'
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