Latest Contextual advertising Stories
Burdick Brings Vast Product Development Experience and Industry Expertise to Rapidly Expanding Global Advertising Network Ruder Finn West Jeff Seedman, 310-882-4009 seedmanj@ruderfinn.com Julia Zamorska, 310-882-4007 zamorskaj@ruderfinn.com or Specific Media Christine Schoultz, 949-861-8898 cschoultz@specificmedia.com Specific Media, the largest independent online advertising network, announced today that it has appointed Brian Burdick as senior vice president of engineering. In...
Proximic, a new player in the contextual advertising and content-matching arena, today announced a self-service content and advertising program that will enable publishers of all sizes to monetize their traffic. Previously reserved for large global publishers, Proximic has opened its platform for mainstream media sites, blogs, and other content producers to take advantage of more than 50 million unique ad units in its repository. With the program, publishers of all kinds have a new,...
Google (Nasdaq: GOOG) today announced that it has reached an agreement that gives Yahoo! the ability to use Google's search and contextual advertising technology through its AdSense(TM) for Search and AdSense for Content advertising programs. Under the agreement, Yahoo! has the option to display Google ads alongside its own natural search results in the U.S. and Canada. In addition, Yahoo! can serve contextually targeted ads on its U.S. and Canadian web properties as well as on its current...
SEATTLE -- Microsoft Corp.'s top saleswoman for Web advertising, Joanne Bradford, spent her first few years on the job secretly wondering if the software giant was serious about cashing in on the Internet. When she joined Microsoft in 2001, the company lacked a search engine of its own and had no clear Web advertising strategy. Google Inc. and Yahoo Inc. made multibillion-dollar businesses of search-related advertising while Microsoft waited."I wasn't sure the first couple of years that...
NEW YORK (Reuters) - U.S. Internet advertising revenue grew 26 percent to $3 billion in the second quarter, driven by paid search listings and more sophisticated video and audio ads known as rich media, according to a study released on Monday.The data provided by the Interactive Advertising Bureau and PricewaterhouseCoopers bolsters expectations that advertisers are spending more on the Internet as consumers devote more time to the Web and away from other media.Online ad revenue in the first...
