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Latest Contextual advertising Stories

2009-01-08 09:00:00

MARLBOROUGH, Mass., Jan. 8 /PRNewswire/ -- Chitika, Inc., a full service online advertising network, today announced that it has been selected as a Red Herring 100 Global '08 finalist. Chitika attributes its success to knowing when, and more importantly -- when NOT -- to show an ad. It is common knowledge that the majority of online ad budgets are wasted on mismatched ads that do not convert, and only serve to annoy web users. "Our biggest success comes from this knowledge, and our...

2008-12-16 10:00:00

REDMOND, Wash., Dec. 16 /PRNewswire-FirstCall/ -- Microsoft adCenter today released the results of an online survey examining the search marketing behaviors of 400 small-business owners in the United States. The findings indicate that a majority of the small businesses surveyed invest in developing Web sites, but fail to take even the simplest steps to enhance their online business presence. The study revealed that 59 percent of small businesses with Web sites don't currently use paid...

2008-11-05 09:00:12

Travel Ad Network (TAN), the leading vertical ad network in travel and the web's largest travel information source in total audience, today announced that through a partnership with Lat49, the leading network in geo-contextual advertising, it now offers advertisers the ability to deliver geo-contextually targeted display ads across a wide variety of online map sites. As the user zooms and pans through the map, relevant ads change to reflect user's interest and intent, allowing advertisers to...

2008-11-04 09:00:14

REDMOND, Wash., and NEW YORK, Nov. 4 /PRNewswire-FirstCall/ -- AdECN Inc., a Microsoft Corp. subsidiary, today at the ad:tech New York conference invited advertising networks that buy and sell online advertising to join in a limited pilot of its new federated system (http://www.adecn.com/overview.html). The federated system is an extension of AdECN's existing exchange platform and will provide functionality not currently available in any online exchange, including the ability for ad networks...

2008-10-29 06:30:00

Google's planned acquisition of Russia-based online advertising firm ZAO Begun has been blocked by the country's Federal Anti-monopoly Service authority. FAS said the deal was blocked because Google had not provided enough information that would allow FAS to properly assess the consequences of the acquisition which could potentially hurt competition. Yandex is the largest search engine in Russia followed by Google and Rambler Media in the second and the third spots. Google had agreed to...

2008-10-17 12:00:06

Google has defied the skeptics. The Web search leader reported third-quarter earnings that far exceeded the expectations of analysts, especially those who thought the company might finally fall victim to the slumping economy. Thanks largely to having contained costs better than in previous quarters, Google reported on Oct. 16 that profit rose 26%, to $1.35 billion, significantly higher than analysts had predicted. Sales jumped 31%, to $5.54 billion. Relieved investors propelled the stock...

2008-10-13 09:00:22

Eyealike, a visual search platform, has unveiled VisualAd, an image and video-based contextual advertising platform for social networks and rich media websites. With an ability to recognize facial features, skin color, hair, gender and age, as well as objects like logos or product images, Eyealike VisualAd can serve targeted ads based on the context of online images and videos. The proprietary approach is similar to Google's AdWords model, but based solely on an automated method that...

2008-10-13 00:00:14

Eyealike (www.eyealike.com), a visual-based search innovator, today announced Eyealike VisualAd, the world's first image and video-based contextual advertising platform for social networks and rich media websites. With a unique ability to recognize facial features, skin color, hair, gender and age, as well as objects like logos or product images, Eyealike VisualAd can serve highly targeted ads based on the context of online images and videos. The proprietary approach is similar to Google's...

2008-09-14 12:00:13

By Joe Nocera A few days ago, a lawyer representing an entrepreneur called Dan Savage sent the U.S. Department of Justice a nine-page, 4,000-word letter. Savage, 59, runs Sourcetool.com, a business-to-business Web site that acts as a directory, listing - and ranking - hundreds of thousands of companies that sell industrial products. Like many Internet entrepreneurs, Savage, who started his company in 2005, built his business model around Google. Using Google's AdWords program, he proposed...

2008-08-25 12:00:37

Vibrant (www.vibrantmedia.com), the world leader in in-text advertising, ranked #1 among the top 26 advertising networks in overall performance in a survey of advertising executives, according to "Jack Myers' 2008 Survey of Advertising Executives in Online Sales Organization Performance and Value." Vibrant was rated third by ad executives among a broader list of 34 ad networks, portals, search engines and e-commerce sites (ahead of Yahoo Network/Blue Lithium, Google Ad Network and...


Word of the Day
jument
  • A beast of burden; also, a beast in general.
'Jument' ultimately comes from the Latin 'jugum,' yoke.
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