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Last updated on April 24, 2014 at 17:35 EDT

Latest Coors Light Stories

2014-04-14 12:31:11

Miller High Life Returns to National Spotlight with New ?I Am Rich' Campaign CHICAGO, April 14, 2014 /PRNewswire/ -- The Champagne of Beers is returning to the national stage with the debut of television and print advertising, increased digital and social media engagement and limited-edition packaging to help legal age beer drinkers discover their own "Pursuit of the High Life." With a new campaign called "I Am Rich," the iconic beer, first brewed in 1903, spotlights what matters...

Beer Lovers Tweet About Their Favorite Brands
2014-04-02 05:03:17

redOrbit Staff & Wire Reports - Your Universe Online Thanks to a recent Twitter mapping project, experts from the University of Kentucky have managed to determine that adults living in the Eastern half of the United States prefer to drink Bud Light, while Coors Light is the preferred brand of beer for those living in the Western half – especially in and around the state of Colorado. In addition, associate professor of geography Matthew Zook and PhD student Ate Poorthuis used...

2014-03-18 16:23:20

Deals Include New Publishing Platform Featuring HuffPost Live Segment, Wide-Ranging Content Plays with Comedy Central, Complex Media, Funny or Die, Spotify, The Weather Company and Woven Digital CHICAGO, March 18, 2014 /PRNewswire/ -- The typical 25-year-old today turns to the digital world for almost everything: sports, music, comedy, weather, advice. Anything that matters to them, they want to find it on their smart phone. http://photos.prnewswire.com/prnvar/20130502/CG06444LOGO...

2014-02-24 23:29:19

Coors Light Free Rides®, Goldring Gulf Distributing Company to provide free shuttle March 1-2. Chicago, IL (PRWEB) February 24, 2014 Coors Light is teaming with the Panama City Beach business community to make the spring travel season safer. The World’s Most Refreshing Beer is bringing its signature Coors Light Free Rides® program back to Panama City Beach to provide vacationers with a safe transportation alternative. In partnership with Goldring Gulf Distributing Company,...

2014-02-05 12:27:21

Coors Light to Donate $1 Per Tweet, Up to $75,000, to Refurbish Community Basketball Courts CHICAGO, Feb. 5, 2014 /PRNewswire/ -- Coors Light and television basketball analyst Kenny Smith have teamed up to encourage basketball fans to help refresh their community basketball courts. Now through April 1, Coors Light will donate one dollar per tweet, up to $75,000, to refurbish community basketball courts when legal-drinking-age fans use the hashtags #FullCourtRefresh and #over21*. (Photo:...

2014-02-04 16:26:38

MillerCoors brand Keystone Light to be featured by premier tournament-fishing organization MINNEAPOLIS, Feb. 4, 2014 /PRNewswire/ -- FLW proudly announced today that Keystone Light will return as a featured sponsor of the world's largest tournament-fishing organization throughout the 2014 season. A long-time favorite of FLW anglers and fans alike, Keystone Light is known as a light-bodied, crisp beer that is always smooth. Keystone Light has found that FLW is a perfect fit in...

2014-01-23 12:26:30

During "Super Cold Week," Blue Mountains on Facebook Mean Coors Light Buys Up to $250,000 Worth of Beer for Fans CHICAGO, Jan. 23, 2014 /PRNewswire/ -- Amid record-low temperatures nationwide and chatter about the weather conditions in the northeast over the next two weeks, Coors Light(®) not only is welcoming the cold, it's embracing the "Super Cold" with a week-long Facebook giveaway and a series of exciting events. (Logo: http://photos.prnewswire.com/prnh/20140123/CG51308LOGO)...

2013-12-10 12:26:06

Celebrate Miller Time with the Light Beer that Started It All CHICAGO, Dec. 10, 2013 /PRNewswire/ -- Miller Lite, the beer that launched the light beer category, invites consumers to reach for a piece of brewing history. On January 1, 2014, Miller Lite will release the limited-edition Original Lite Can, an updated version of the iconic packaging that changed the beer industry almost 40 years ago. (Photo: http://photos.prnewswire.com/prnh/20131210/CG30483-a) (Photo:...

2013-12-05 12:28:50

Toledo wins $25,000 Grant for Redwood Community Health Coalition CHICAGO, Dec. 5, 2013 /PRNewswire-USNewswire/ -- Pedro Toledo, director of community and government relations for Redwood Community Health Coalition, has been selected by a public online vote as the 2013 MillerCoors Líder of the Year. Toledo will receive a $25,000 grant to implement a Latino leadership project with MillerCoors for the Redwood Community Health Coalition, which is dedicated to helping underserved...

2013-11-05 23:26:16

Molson Coors Canada, North America’s oldest brewer with five brewery facilities and over 3,000 employees in Canada, has replaced delivery planning systems used for beer delivery in the Province of Quebec with ORTEC optimization software. ORTEC developed an innovative solution suite – including routing, pallet building and truck loading – allowing Molson Coors to optimize and sustain distribution activities with no impact to customers and consumers. Atlanta, GA (PRWEB) November 05,...