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Latest Coors Light Stories

2014-09-02 12:27:15

Tour Stops in Six Major U.S. Cities to Promote the Band's Fifth Studio Album CHICAGO, Sept. 2, 2014 /PRNewswire/ -- This fall, Coors Light is hitting the road with Grammy Award-winning Latin hip hop group Calle 13, as the official sponsor of the MultiViral North American tour. From Sept. 6 through Oct. 12, Calle 13 fans 21 and older in New York, Washington, D.C., Philadelphia, San Diego, San Francisco and Las Vegas will get to experience the artful intensity of their latest album...

2014-08-28 08:26:14

Coors Light to Provide $10,000 Scholarship Donations to Each Participating HBCU CHICAGO, Aug. 28, 2014 /PRNewswire/ -- Football is back, and Coors Light returns to kick off the 2014 Historically Black Colleges and Universities (HBCU) Classics season with the Mid-Eastern Athletic Conference (MEAC) and Southwestern Athletic Conference (SWAC) Challenge. http://photos.prnewswire.com/prnvar/20140827/140740 Supporting the HBCU Classics for more than 25 years, Coors Light maintains its commitment as...

2014-07-31 08:31:09

LOS ANGELES, July 31, 2014 /PRNewswire/ -- Funny Or Die Presents The Oddball Comedy & Curiosity Festival announced today that they have partnered with three top brands to present the world's biggest comedy tour. Sponsors named today include two returning brands - Redd's Apple Ale and TWIX, who were involved in last year's inaugural Oddball Festival - and the Holiday Inn Express® brand, who has joined for this summer's 20-city tour which kicks off August 8 at the MidFlorida...

2014-07-08 12:24:52

Coors Light Axis to Include Partnerships with Complex Media, Vevo, Pandora, XXL Media, Univision Radio's Uforia Music Festival and the Midtown Music Festival CHICAGO, July 8, 2014 /PRNewswire/ -- Music is central to the lives of legal-drinking-age millennial consumers and now Coors Light will be the "go-to" beer brand for the latest in music by providing fans with exclusive access to top content and concerts. http://photos.prnewswire.com/prnvar/20140708/124926 Coors Light Axis will...

2014-06-30 16:22:01

Regional Partnership Delivers 25 Cents Per Case Sold in July and August to WFF CHICAGO, June 30, 2014 /PRNewswire/ -- For more than 140 years, Coors Banquet has celebrated its special Western heritage and appreciation for the kind of old-fashioned values that never go out of style. This summer, the Banquet Beer is extending its support to a group of people who exemplify these traits. Through the Coors Banquet "Protect Our West" program, the brand will contribute 25 cents to the...

2014-06-25 08:28:02

Coors Light Axis to Include Partnerships with Complex Media, Vevo, Pandora, XXL Media, Univision Radio's Uforia Music Festival and the Midtown Music Festival CHICAGO, June 25, 2014 /PRNewswire/ -- Music is central to the lives of legal-drinking-age millennial consumers and now Coors Light will be the "go-to" beer brand for the latest in music by providing fans with exclusive access to top content and concerts. Coors Light Axis will give fans the unique opportunity to get an in-depth...

2014-06-16 12:27:01

Socio MX Tour Features Exhibition Matches between Liga MX Teams across the Country CHICAGO, June 16, 2014 /PRNewswire/ -- Coors Light, the official sponsor of Liga MX, has partnered with Sports Marketing Monterrey on a three-year deal for the U.S. marketing rights of six Liga MX clubs. As part of the partnership, Coors Light is the presenting sponsor of the Socio MX Tour, which includes five friendly matches among first division Mexican soccer teams, including elite teams Cruz Azul,...

2014-05-30 08:23:20

Dallas Smith, Brett Kissel, Natalie Stovall & The Drive and The Reklaws to perform as part of Thursday Night Event BOWMANVILLE, ON, May 30, 2014 /CNW/ - Republic Live, organizers of the Boots and Hearts Music Festival, announced earlier today that Coors Banquet is joining the festival family as the "Official Beer of Boots and Hearts". As part of the partnership, the brewer will lead-off the sold-out weekend with the Coors Banquet Kick-Off Party, which features headliner Dallas...

2014-05-20 12:29:28

Two Super-Fans Will Watch the Final Game in Their Favorite Team's Home Country* CHICAGO, May 20, 2014 /PRNewswire/ -- Coors Light is giving consumers across the country a chance to win an unforgettable soccer viewing experience with the Coors Light SUPERFANATICOS promotion. This summer, Coors Light will reward two legal-drinking-age super soccer fans with a trip for two to watch the final game of the summer's biggest tournament in their favorite team's home country. The...

2014-04-14 12:31:11

Miller High Life Returns to National Spotlight with New ?I Am Rich' Campaign CHICAGO, April 14, 2014 /PRNewswire/ -- The Champagne of Beers is returning to the national stage with the debut of television and print advertising, increased digital and social media engagement and limited-edition packaging to help legal age beer drinkers discover their own "Pursuit of the High Life." With a new campaign called "I Am Rich," the iconic beer, first brewed in 1903, spotlights what matters...


Word of the Day
malpais
  • The ragged surface of a lava-flow.
'Malpais' translates from Spanish as 'bad land.'