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Latest Cost per engagement Stories

2010-03-10 07:00:00

DOTD sees unprecedented engagement with Over 50% of its users Completing Brand Interactions REDWOOD CITY, Calif., March 10 /PRNewswire/ -- RockYou, the leading innovator, creator and distributor of social experiences, reaching 280M people across all major social networks, today announced the availability of its Deal of the Day (DOTD) product. RockYou's DOTD is the industry's first brand sponsored cost per engagement-based in game advertising solution, which guarantees performance across a...

2009-06-30 09:00:00

The only video ad provider to offer performance based pricing for in-stream advertising BOSTON, June 30 /PRNewswire/ -- ScanScout, the leading in-stream video advertising provider, today announced the introduction of cost-per-engagement (CPE) video ads to its stable of innovative in-stream ad units. In a shifting media landscape with advertisers demanding a measurable return on investment, the CPE model guarantees video ad engagement by only charging the marketer for an ad after it has been...

2008-08-13 09:00:29

ScanScout, the leading network for brand-safe, in-stream video advertising, and PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI) and a leading provider of rich media advertising, announced today a partnership that enables a total video ad solution for brands. As more consumers embrace online video, the partnership expands marketers' distribution channels for non-intrusive, highly targeted in-video ad units and broadens ScanScout's rich in-stream creative innovation and...

2005-09-26 14:02:29

NEW YORK (Reuters) - U.S. Internet advertising revenue grew 26 percent to $3 billion in the second quarter, driven by paid search listings and more sophisticated video and audio ads known as rich media, according to a study released on Monday. The data provided by the Interactive Advertising Bureau and PricewaterhouseCoopers bolsters expectations that advertisers are spending more on the Internet as consumers devote more time to the Web and away from other media. Online ad revenue in the...


Word of the Day
virgule
  • A punctuation mark (/) used to separate related items of information.
  • A little rod; a twig.
This word comes from the Late Latin 'virgula,' accentual mark, a diminutive of 'virga,' rod.
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