Latest Cost per engagement Stories
DOTD sees unprecedented engagement with Over 50% of its users Completing Brand Interactions REDWOOD CITY, Calif., March 10 /PRNewswire/ -- RockYou, the leading innovator, creator and distributor of social experiences, reaching 280M people across all major social networks, today announced the availability of its Deal of the Day (DOTD) product.
The only video ad provider to offer performance based pricing for in-stream advertising BOSTON, June 30 /PRNewswire/ -- ScanScout, the leading in-stream video advertising provider, today announced the introduction of cost-per-engagement (CPE) video ads to its stable of innovative in-stream ad units.
ScanScout, the leading network for brand-safe, in-stream video advertising, and PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI) and a leading provider of rich media advertising, announced today a partnership that enables a total video ad solution for brands.
U.S. Internet advertising revenue grew 26 percent to $3 billion in the second quarter, driven by paid search listings and more sophisticated video and audio ads known as rich media, according to a study released on Monday.
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