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Latest Critical Mass Stories

2014-02-04 12:20:14

- New Online Campaign Shows How Nissan Rogue Makes Every Drive More Exciting - NASHVILLE, Tenn., Feb. 4, 2014 /PRNewswire/ -- Nissan today launched "The Detour," an exciting virtual driving adventure in support of the ongoing rollout of the all-new 2014 Nissan Rogue compact SUV. Available now at http://www.nissanusa.com/the-detour, The Detour utilizes Google(®) Street View, Google(®) Maps and Google(®) Satellite API - along with Hollywood-style digital effects and a soundtrack...

2010-02-18 09:00:00

CHICAGO, Feb. 18 /PRNewswire/ -- MediaBank, a leading provider of integrated procurement technology and advanced analytics software for advertising agencies and advertisers, today announced that it has partnered with Critical Mass (www.criticalmass.com), a leading digital marketing agency, to develop a robust analytics dashboard to help clients better understand the impact of their marketing investments. Fueled by the MediaBank A|X media analytics platform, the recently launched solution...

2009-01-29 13:00:00

CALGARY, Alberta and CHICAGO, Jan. 29 /PRNewswire/ -- Critical Mass (www.criticalmass.com), an Omnicom digital marketing agency, has named veteran e-business and digital communication strategist Cameron Bedford to the role of Senior Vice President, General Manager. In his new position, he will oversee the daily management of the Toronto office and its contribution to the company's global operations. Bedford brings more than 20 years of experience in marketing, communications, and...

2008-07-03 15:00:18

CALGARY, Alberta and CHICAGO, July 3 /PRNewswire/ -- Critical Mass (http://www.criticalmass.com/), an Omnicom digital marketing agency, has named branding expert Jason Theodor Creative Director. An avid blogger, lecturer, and industry veteran with eleven years experience, he will be based in Toronto. Theodor served as Interactive Creative Director at Ogilvy and MacLaren McCann prior to joining Critical Mass. He played an integral role in both Yahoo!'s global re-branding and Dove...


Word of the Day
penuche
  • A fudgelike confection of brown sugar, cream or milk, and chopped nuts.
'Penuche' is a variant of 'panocha,' a coarse grade of sugar made in Mexico. 'Panocha' probably comes from the Spanish 'panoja, panocha,' ear of grain.
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