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Last updated on April 19, 2014 at 21:20 EDT

Latest Crown Royal Stories

2014-02-24 16:23:28

Sterling Vineyards®, Johnnie Walker®, Baileys®, CIROC® Lead Ultra-premium Beverage Experience At the 86th Oscars® HOLLYWOOD, Calif., Feb. 24, 2014 /PRNewswire/ -- Repeat performer, award-winning Sterling Vineyards, will once again provide the fine wines poured at the Oscars telecast and the Academy of Motion Picture Arts and Sciences' Governors Ball. This year, Sterling is joined at the bar by a selection of world class spirits from the Diageo Luxury Brands portfolio - in a...

2013-11-20 12:25:06

- Partnership Incorporates Multiple Diageo Brands Across the NBA, WNBA and NBA D-League - NEW YORK, Nov. 20, 2013 /PRNewswire/ -- Diageo, the world's leading premium drinks business, and the National Basketball Association (NBA) today announced a new multiyear marketing partnership that will make Diageo the exclusive spirits partner of the league. Diageo brands Ciroc® and Crown Royal® will be integrated into marketing initiatives across the NBA and NBA Development League (NBA...

2013-06-27 16:21:14

Crown Royal Awards Gunnery Sergeant Samuel Deeds Race Naming Rights through Annual "Your Hero's Name Here" Program ERLANGER, Ky., June 27, 2013 /PRNewswire/ -- While deployed in Iraq, Gunnery Sergeant Samuel Deeds, a diehard NASCAR fan, dreamed of working in the sport after completing his service. In 2005, those dreams took a back seat when Deeds placed himself in harm's way to save the lives of his fellow Marines. This summer Deeds will travel to one of the country's most historic...

2013-05-01 16:28:14

Laffit Pincay Jr. Puts his Lifetime of Horse Racing Knowledge to the Test for a Worthy Cause NORWALK, Conn., May 1, 2013 /PRNewswire/ -- As millions watch the best thoroughbreds in the world approach the finish line, everyone has a favorite they want to win. Sometimes it's simply because of a name, other times it's because of a famous pedigree that has raced for generations and sometimes it's for the jockey holding the reins. Realizing the strength, agility and perseverance across...

2013-03-05 12:26:00

Series Celebrating Real American Craftsmanship to Debut on Hulu and Hulu Plus TULLAHOMA, Tenn., March 5, 2013 /PRNewswire/ -- From "Deadliest Catch" and "Ice Road Truckers" to "Storage Wars" and beyond, acclaimed reality television producer Thom Beers is known for shedding an entertaining light on some of America's toughest jobs. Now, Beers and his team at Original Productions have partnered with Tennessee whisky brand, George Dickel on his next project titled "Raising the Bar."...

2013-01-30 08:26:57

LOS ANGELES, Jan. 30, 2013 /PRNewswire/ -- Playboy will once again throw the most exclusive party in town during New Orleans' highly-anticipated Super Bowl weekend. The Playboy Party Presented by Crown Royal will be held at Jackson Brewery Bistro Bar on Friday, February 1, 2013, and promises to be one of the Big Easy's most talked-about events. The legendary evening will be hosted by 20 Playboy Playmates, with music by DJs Devin Lucien and Jesse Marco and special performances by B.o.B and...

2012-07-18 10:24:43

TROY, Ala., July 18, 2012 /PRNewswire/ -- When local firefighters saved Troy native Curtiss Shaver's life during a tragic farming accident, Shaver knew he'd found his calling. Though the accident claimed the lower part of his left leg, Shaver persevered and began a lifelong career as a firefighter and certified EMT with the goal of giving back to his community. In a special event today at Troy Fire Station No. 1, a ceremonial Yard of Bricks was revealed to recognize Shaver as winner of Crown...

2012-02-07 14:09:00

INDIANAPOLIS, Feb. 7, 2012 /PRNewswire/ -- There are certain people who go above and beyond to change the lives of others. From soldiers who protect our country to individuals who serve as leaders within their communities, Crown Royal is looking to pay tribute to those who are making a difference. The whisky brand is encouraging adult fans to nominate their personal heroes (21 or older) for naming rights to the NASCAR Sprint Cup Series race, the Crown Royal Presents the "Your Hero's Name...

2011-12-09 11:04:00

DALLAS, Dec. 9, 2011 /PRNewswire/ -- Before football fans take their seats for the highly anticipated battle between the New York Giants and Dallas Cowboys in Arlington, Texas on Sunday, Dec. 11, Crown Royal will provide them with the opportunity to give back to Texas volunteer firefighters who have worked hard to keep Texans safe during the worst wildfire season in the state's history. As part of the Crown Royal Heroes Project - an on-going initiative by the whisky brand to honor and give...

2011-07-28 13:38:00

INDIANAPOLIS, July 28, 2011 /PRNewswire/ -- In a continuing effort to provide race fans with an unrivaled experience and honor all of the nation's heroes, the Crown Royal® brand today announced it will become entitlement sponsor of the 2012 NASCAR Sprint Cup Series race at Indianapolis Motor Speedway. Officially titled, the Crown Royal "Your Hero's Name Here" 400 at the Brickyard, the race will serve as an expansion of the annual "Your Name Here" program and not only...