Latest Cuauhtémoc Moctezuma Brewery Stories

2012-09-21 23:03:34

XX Lager has launched an ambitious campaign involving five renowned Mexican artists like Hector Esrawe, Hector Falcon, Omar Torres, Alejandro Castro and Karina Mayo. And Upstairs, through Filmaciones Circo, edited each of the commercials. For this demanding task was allocated to two editors of our outstanding and diverse team of professionals: Pablo Piriz and Omar Tinoco. This group of sorters, complete with Lorenzo Bombicci and Juan Fontana, lets give the customer many options to choose...

2011-05-17 10:13:00

NEW YORK, May 17, 2011 /PRNewswire/ -- Bohemia, the premium Mexican beer, is inviting all artists 21 and older to enter Bohemia's "The Kahlo Challenge" May 17-June 13 by submitting an original painting inspired by Frida Kahlo's life and work for the chance to win a $10,000 cash prize. In order to qualify, the painting must include Bohemia imagery (name, logo, bottle or label) and be clearly inspired by Kahlo's genre. In addition to these criteria, entries will be judged on creativity and...

2011-03-17 08:00:00

NEW YORK, March 17, 2011 /PRNewswire/ -- Dos Equis announced today a two-year sponsorship of the endurance running series, Tough Mudder. The series, which is among the nation's most recognized and most challenging, has 12 events scheduled in the U.S. in 2011. "The Tough Mudder series reaches nearly 175,000 of Dos Equis' interesting, adventurous and sophisticated fans, so this is a great event to partner with," said Paul Smailes, Dos Equis Brand Director. "It's a unique opportunity for...

2010-09-29 10:56:00

NEW YORK, Sept. 29 /PRNewswire/ -- Dos Equis today announced the return of the award winning "Most Interesting Show in the World" (MISW), a traveling showcase of unique and eccentric artists, performers and curiosities. Inspired by "The Most Interesting Man in the World" campaign, the upscale variety show, now in its third year, will visit 17 cities across the U.S., starting October 5 in San Francisco and culminating in Minneapolis on November 3. (Logo:...

2010-04-12 09:00:00

WHITE PLAINS, N.Y., April 12 /PRNewswire/ -- Tecate, cerveza con caracter, announced today the launch of its "Anthem 3" campaign. The integrated advertising program depicts the journey of Mexican men trying to establish a new life in the U.S., and toasts to their character, which is imperative to their success. This campaign is a natural evolution from previous creative and elevates the "Con Caracter" or "With Character" positioning launched two years ago. Created by Adrenalina,...

Word of the Day
  • The navel or umbilicus.
  • In Greek archaeology: A central boss, as on a shield, a bowl, etc.
  • A sacred stone in the temple of Apollo at Delphi, believed by the Greeks to mark the 'navel' or exact center-point of the earth.
'Omphalos' comes from the ancient Greek.