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Last updated on April 19, 2014 at 8:45 EDT

Latest Cuauhtémoc Moctezuma Brewery Stories

2013-04-15 08:26:27

"He gave his father 'the talk'" and "In a past life, he was himself" highlight new insights about the "Most Interesting Man in the World" WHITE PLAINS, N.Y., April 15, 2013 /PRNewswire/ -- The legendary beard and smoking jacket are back, as Dos Equis today announced the launch of its 2013 creative advertising campaign featuring the "Most Interesting Man in the World." The advertising icon will be featured in new spots set to run nationally via television and online, all of which...

2013-04-02 12:28:43

Dos Equis Kicks-off Holiday Nationwide on May 2nd and Partners With Maxim® For a Chance to Win a Trip to LA for Dos De Mayo Bash WHITE PLAINS, N.Y., April 2, 2013 /PRNewswire/ -- This year, Cinco de Mayo falls on a Sunday, and Dos Equis recognizes that particular day of the week doesn't bode well for a celebration of this magnitude. Dos Equis is kicking things off on Thursday, May 2(nd), or what the Most Interesting Man in the World has dubbed "Dos de Mayo," giving fans...

2012-11-16 08:22:39

NEW YORK, Nov. 16, 2012 /PRNewswire/ -- Dos Equis announced last night that Nathan Dappen of Highland Park, NJ, and Neil Losin on Boulder, CO are the winners of the inaugural Dos Equis Stay Thirsty Grant, a reward of up to $25,000 given to make fans' most ambitious dreams into reality. Nathan & Neil's adventure to document the disappearing Rwenzori Mountain & Glaciers of Uganda won the grant after receiving the most votes online. The content they capture during their expedition will...

2012-10-09 07:24:21

NEW YORK, Oct. 9, 2012 /PRNewswire/ -- Dos Equis is giving five fans the opportunity to assist The Most Interesting Man at the brand's Masquerade Gala, a private event in New York City in November. The Most Interesting Man is opening up his wooden chest of interesting things, taking out his favorite mask, and looking for a few compadres to join in on the experience. Fans of The Most Interesting Man will have the opportunity to assist him at the private event, but only if they can prove they...

2012-09-21 23:03:34

XX Lager has launched an ambitious campaign involving five renowned Mexican artists like Hector Esrawe, Hector Falcon, Omar Torres, Alejandro Castro and Karina Mayo. And Upstairs, through Filmaciones Circo, edited each of the commercials. For this demanding task was allocated to two editors of our outstanding and diverse team of professionals: Pablo Piriz and Omar Tinoco. This group of sorters, complete with Lorenzo Bombicci and Juan Fontana, lets give the customer many options to choose...

2012-04-25 02:28:52

NEW YORK, April 25, 2012 /PRNewswire/ -- Today, Dos Equis, the fastest growing premium Mexican beer in the U.S., is bringing its daring culinary Cinco de Mayo 'Feast of the Brave' taco trucks to six US cities. From Wednesday, April 25 through Saturday, May 5, the bold can visit Dos Equis-branded food trucks to taste some unique and original tacos and delicacies. "The Dos Equis consumer is always looking for experiences that are a bit more unconventional and interesting," said Paul Smailes,...

2011-05-17 10:13:00

NEW YORK, May 17, 2011 /PRNewswire/ -- Bohemia, the premium Mexican beer, is inviting all artists 21 and older to enter Bohemia's "The Kahlo Challenge" May 17-June 13 by submitting an original painting inspired by Frida Kahlo's life and work for the chance to win a $10,000 cash prize. In order to qualify, the painting must include Bohemia imagery (name, logo, bottle or label) and be clearly inspired by Kahlo's genre. In addition to these criteria, entries will be judged on creativity and...

2011-03-17 08:00:00

NEW YORK, March 17, 2011 /PRNewswire/ -- Dos Equis announced today a two-year sponsorship of the endurance running series, Tough Mudder. The series, which is among the nation's most recognized and most challenging, has 12 events scheduled in the U.S. in 2011. "The Tough Mudder series reaches nearly 175,000 of Dos Equis' interesting, adventurous and sophisticated fans, so this is a great event to partner with," said Paul Smailes, Dos Equis Brand Director. "It's a unique opportunity for...

2010-09-29 10:56:00

NEW YORK, Sept. 29 /PRNewswire/ -- Dos Equis today announced the return of the award winning "Most Interesting Show in the World" (MISW), a traveling showcase of unique and eccentric artists, performers and curiosities. Inspired by "The Most Interesting Man in the World" campaign, the upscale variety show, now in its third year, will visit 17 cities across the U.S., starting October 5 in San Francisco and culminating in Minneapolis on November 3. (Logo:...

2010-04-12 09:00:00

WHITE PLAINS, N.Y., April 12 /PRNewswire/ -- Tecate, cerveza con caracter, announced today the launch of its "Anthem 3" campaign. The integrated advertising program depicts the journey of Mexican men trying to establish a new life in the U.S., and toasts to their character, which is imperative to their success. This campaign is a natural evolution from previous creative and elevates the "Con Caracter" or "With Character" positioning launched two years ago. Created by Adrenalina,...