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Last updated on April 16, 2014 at 6:34 EDT

Latest Cuba Libre Stories

2012-07-10 02:25:41

CORAL GABLES, Fla., July 10, 2012 /PRNewswire/ -- Today, BACARDI®( )rum announced it will team up with Spotify, the award-winning digital music service, to present BACARDI on tour with the Spotify Big Green Bus. The aptly named tour will feature a big green bus making stops at some of the biggest music events of the season to create the ultimate musical road trip. This marks the first time that Spotify has partnered with a spirits brand to create a user experience on this...

2012-05-23 02:24:37

Ready-to-drink cocktails in Pina Colada and Mojito flavors are the first in the new low calorie line CORAL GABLES, Fla., May 23, 2012 /PRNewswire-USNewswire/ -- BACARDI®( ), the world's favorite and most awarded rum, debuts BACARDI Classic Cocktails Light, a new line of low-calorie, ready-to-serve beverages. To introduce the new line, BACARDI rum is joining forces with Busy Philipps, who, as a mom, actress and perpetual party host, knows about the importance of convenience and...

2012-04-25 02:28:43

HAMILTON, Bermuda, April 25, 2012 /PRNewswire/ -- Flashback to 1937 during the economic upheaval of the Great Depression in the United States. Prohibition had recently ended and BACARDI became very popular. During this struggling economic environment, some unscrupulous bars and restaurants in New York City tried to take advantage of consumers by substituting BACARDI for lesser quality rums when they asked for BACARDI cocktails. To view the multimedia assets associated with this release,...

2012-02-06 14:31:00

A-List celebrities turn out for Rolling Stone's BACARDI® Bash with performances by LMFAO, Lupe Fiasco, Gym Class Heroes and Cobra Starship CORAL GABLES, Fla., Feb. 6, 2012 /PRNewswire-USNewswire/ -- BACARDI rum celebrated its 150th anniversary Saturday night in style - with an event that delivered on the expectations of being the #1 Party in Indianapolis. The BACARDI Bash, hosted by Rolling Stone, was jam packed with performances by LMFAO, Lupe Fiasco, Gym Class Heroes and Cobra...

2012-01-30 07:00:00

CORAL GABLES, Fla., Jan. 30, 2012 /PRNewswire/ -- On Saturday, January 28, Robert Furniss-Roe, Regional President of Bacardi North America, along with Facundo L. Bacardi, Chairman of Bacardi Limited and great-great grandson of Company founder Don Facundo Bacardi Masso, welcomed 150 of Miami's most elite tastemakers, Bacardi family members and current and retired Bacardi employees to an ultra-exclusive private party as part of the world-wide celebrations of the 150th anniversary of...

2011-06-30 11:41:00

CORAL GABLES, Fla., June 30, 2011 /PRNewswire/ -- BACARDI(®) - the world's favorite and best-selling premium rum- today introduces a new addition to its ready-to-serve portfolio, the BACARDI(®) CLASSIC COCKTAILS HAND SHAKEN DAIQUIRI. This pre-mixed cocktail minimizes preparation without sacrificing taste, simply "open and pour" to enjoy the ultimate daiquiri. (Photo: http://photos.prnewswire.com/prnh/20110630/NY28926-a ) (Photo:...

2011-06-22 13:10:00

LOS ANGELES and CORAL GABLES, Fla., June 22, 2011 /PRNewswire/ -- BACARDI®, the world's favorite and best-selling premium rum, and Live Nation Entertainment, Inc. (NYSE: LYV), the world's leading live entertainment and eCommerce company, today announced an innovative, multi-platform marketing campaign kicking off this summer titled, "Best Shared Live". (Photo: http://photos.prnewswire.com/prnh/20110622/NY24453-a ) (Logo:...

2011-06-02 05:00:00

CORAL GABLES, Fla., June 2, 2011 /PRNewswire/ -- BACARDI® - the world's best-selling and most awarded premium rum - announces the launch of "Like It Live, Like It Together" as part of its "BACARDI Together" campaign. The iconic rum brand will bring people together by turning consumers' online "Likes" expressed through Facebook into real life experiences for thousands of fans at events to be held in New York on June 13 and Las Vegas on June 15. (Logo:...

2010-08-27 06:54:00

LONDON, August 27, 2010 /PRNewswire/ -- Norman Jay Collaborates With BACARDI Rum to Mentor Breaking UK Talent: BACARDI Pioneers This summer, BACARDI Superior rum has collaborated with music pioneer Norman Jay, MBE, to support breakthrough music acts. The legendary DJ nurtured the talents of three UK artists - Untold, Reso and Disco Bloodbath - guiding them in the creation of three unique pieces of music. To view the Multimedia News Release, please click:...

2010-02-22 08:00:00

SAN JUAN, Puerto Rico, February 22, 2010 /PRNewswire/ -- BACARDI, the world's most awarded rum, is pleased to announce the eagerly-awaited digital release of the music from its new TV commercial 'Island'. (Logo: http://www.newscom.com/cgi-bin/prnh/20100222/378135 ) The track, called 'Danca Loca', was created especially for BACARDI by legendary producer Sao Benitez under the Mr. Bongo record label. It's the perfect collaboration for BACARDI, a long-time supporter of musical...