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Last updated on April 20, 2014 at 13:20 EDT

Latest customer advocacy Stories

2014-04-08 20:21:46

FOLSOM, Calif., April 8, 2014 /PRNewswire-iReach/ -- California-based marketing giant NextBee published its research on the four pillars of successful Customer Referral Program following intensive referral marketing program development. NextBee offers diverse and effective customer-driving features which can accelerate business growth through customer acquisition and retention. NextBee's customer referral program aims at increasing referrals tremendously by empowering one and all associated...

2014-04-03 12:27:16

TORONTO, April 3, 2014 /PRNewswire/ -- Influitive, the advocate marketing experts, today announced the addition of Emmanuelle Skala to its leadership team as Vice President of Sales. She brings extensive software startup experience and a proven sales vision that has been honed over the last 18 years. http://photos.prnewswire.com/prnvar/20121217/NE30355LOGO Skala has led enterprise, inside and channel sales teams, and also brings a wealth of sales enablement and operations experience...

2014-03-28 12:24:11

Human Capital Management Companies Realize Big Returns By Putting Passionate Customers at the Center of Their Marketing Efforts TORONTO, March 28, 2014 /PRNewswire/ -- Influitive, the advocate marketing experts, today published the first case study showing how human capital management (HCM) vendors are mobilizing customer advocates to generate marketing and sales results. http://photos.prnewswire.com/prnvar/20140328/NE93193 Influitive customer Ceridian, a leading cloud-based HCM vendor with...

2014-01-21 20:26:25

Salesforce, NetSuite, Microsoft Dynamics - Seamlessly Merge These Powerful Tools with a Customer Advocacy Program from NextBee and Build a Base of Vocal Brand Advocates FOLSOM, Calif., Jan. 21, 2014 /PRNewswire-iReach/ -- NextBee knows that remaining engaged in today's diverse online environment means identifying your best customers and encouraging them to become active brand advocates. Full and seamless integration with leading CRM software can finally allow you to track every customer touch...

2013-11-06 08:27:22

REDWOOD CITY, Calif., Nov. 6, 2013 /PRNewswire/ -- Marketing professionals from many of the top firms in the world will meet in February to share best practices on cultivating customer advocates. Getting your customer to generate word of mouth, provide testimonials and references, serve on advisory boards, build and participate in communities, refer you, and otherwise advocate for your brand is the most important and innovative area in marketing today. But there is a lot to learn....

2013-10-02 08:26:32

REDWOOD CITY, Calif., Oct. 2, 2013 /PRNewswire/ -- Top Customer Reference and Advocacy professionals will exchange best practices and learn from top experts in the field at the 2014 Summit on Customer Engagement on February 25-26, 2014 in Redwood City, CA. Summit participants will learn how to: -- Get more--and better quality--customers to provide references, referrals, collateral and the like. -- Establish the strategic importance of--and the necessary funding...

2013-02-20 08:26:24

SAN FRANCISCO, Feb. 20, 2013 /PRNewswire/ -- What's the best way to significantly improve customer experience in the Social Age? "It's one of the great hidden opportunities out there," says Bill Lee, author of The Hidden Wealth of Customers (Harvard Business Review Press, 2012) and President of Customer Reference Forum. "To dramatically improve a customer's experience in today's world, get him or her advocating for you." Executives, managers and experts from some of the top firms in the...

2013-02-05 08:29:12

SAN FRANCISCO, Feb. 5, 2013 /PRNewswire/ -- Customer Reference Forum announces the 2013 World's Best Customer Video Contest. Winners will be announced at the 2013 Summit on Customer Engagement on March 6, 2013, in Redwood City, CA. "We've invited the top customer reference and advocacy professionals in the world--the ones who excel at getting customers to tell their stories--to submit their best videos of customers doing so," says Bill Lee, President of Customer Reference Forum, which runs...

2013-01-22 08:26:58

REDWOOD CITY, Calif., Jan. 22, 2013 /PRNewswire/ -- Marketing is struggling mightily to adjust to today's world, in which power has shifted dramatically to buyers who use their own resources to check out businesses and their offerings. The obvious imperative is to get your customers marketing and selling for you. Unsurprisingly, this is now the most exciting and innovative area in marketing. Firms at the leading edge of this trend will gather at the 2013 Summit on Customer Engagement, March...

2013-01-08 08:27:27

REDWOOD CITY, Calif., Jan. 8, 2013 /PRNewswire/ -- "Marketing is in the midst of a major shift from developing loyal customers to developing advocates," says Bill Lee, who wrote a legendary article on this in Harvard Business Review's Blog Network and is producing a major conference on the subject. "You've got to get your customers marketing and selling for you." Attendees at Lee's 2013 Summit on Customer Engagement, March 5-6 in Redwood City, will learn how in great detail, from...