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Latest Database marketing Stories

2014-08-05 12:29:48

RED BANK, N.J., Aug. 5, 2014 /PRNewswire/ -- V12 Group is proud to announce that its marketing platform, Launchpad, is boldly going where it's never gone before: to college. The Taylor Institute of Direct Marketing at The University of Akron (UA) will offer students hands-on experience by implementing the industry's first customer management and acquisition marketing automation platform in its on-campus laboratories. http://photos.prnewswire.com/prnvar/20140805/133597 Working with...

2014-07-30 08:30:59

CAM Platform Identifies Sources of Most Valuable Customers, While Significantly Improving the Efficiency of Customer Acquisition Spending FAIRFIELD, Conn., July 30, 2014 /PRNewswire/ -- CertainSource, an eWayDirect company, announced the release of CertainSource Acquire(TM), the industry's first Customer Acquisition Management (CAM) platform. CertainSource is designed to let business-to-consumer (B2C) marketers manage and optimize customer acquisition campaigns across all digital media...

2014-07-10 12:21:27

Executive appointments made to support growing focus on the customer experience and global innovation DEARBORN, Mich., July 10, 2014 /PRNewswire/ -- FordDirect, a joint venture between Ford Motor Company and its franchise dealers, announced the promotion of several FordDirect employees, including the appointment of three employees to senior vice president: Senior Vice President of Digital Retail Solutions James Casazza; Senior Vice President of Customer Engagement John Gottschalk; and Senior...

2014-07-08 12:26:53

PARSIPPANY, N.J., July 8, 2014 /PRNewswire/ -- i.Predictus announces the recent addition of Nancy Gallo to its executive leadership team. Gallo joined the i.Predictus executive leadership team on June 16(th) in a major move to assert i.Predictus' leadership in the programmatic TV and media industry. i.Predictus is a revolutionary demand-side media platform that consolidates and validates all agency and client data, and marries current adtech capabilities with a trading interface....

2014-06-16 23:07:31

DataMentors announces complimentary Data Quality Analysis to help companies understand the quality of their marketing data and identify areas where improvements must be made to improve CRM strategies and increase marketing ROI. Tampa, FL (PRWEB) June 16, 2014 DataMentors, LLC, a full-service data quality, data management and business intelligence provider, announces the offering of a complimentary Data Quality Analysis to give companies new insights into the quality of their marketing...

2014-06-05 23:14:21

Intelligence vs Wisdom: The Importance of a Single Customer View (SCV) Bethel, CT (PRWEB) June 05, 2014 List Services Corporation (LSC) announced today an upcoming webinar, Wednesday, June 19th 2pm EDT, Intelligence vs Wisdom: The importance of a Single Customer View. In partnership with BlueVenn, LSC will be illustrating to attendees how a Single Customer View (SVC) can transform their marketing capabilities. LSC and BlueVenn have partnered together since 2011 offering marketing...

2014-05-15 23:02:06

Regalix announced its recent State of Marketing Automation Report 2014 that revealed the benefits and adoption rates of automation platforms by B2B companies, an analysis on the current challenges plaguing effective deployment, vendor and capability analysis, along with actionable tips on using marketing automation platforms in the most optimum manner. Palo Alto, CA (PRWEB) May 15, 2014 Marketing Automation systems which were used primarily for email automation have now become...

2014-05-14 12:28:04

Leading marketing technology adds enhanced analytics and reporting to its true personalization and omni-channel campaign management offering; enabling marketers to acquire, grow and retain customers better than ever before NEW YORK, May 14, 2014 /PRNewswire/ -- SmartFocus [http://www.smartfocus.com ], the global leader in intelligent, personalized, omni-channel marketing, is changing the way it helps marketers win, keep and grow their customers. With an expanded suite of...

2014-05-07 23:12:03

LSC’s Silverpop Clients Achieve Digital Marketing Success Bethel, CT (PRWEB) May 07, 2014 List Services Corporation (LSC) is pleased to announce their recognition as the Silverpop B2C agency of the year for 2014. Silverpop, a leading provider of digital marketing software that enables personalized customer experiences, today announced its 2014 North American Partners of the Year. The awards were presented at Amplify, the company’s twelfth annual customer conference in Atlanta. This...

2014-05-07 23:11:03

SourceLink’s continued enhancement of customer intelligence solutions, database marketing offerings and agency services once again positions the company as a Top 20 Agency, according to Advertising Age’s latest rankings. Chicago, IL (PRWEB) May 07, 2014 Advertising Age has recognized SourceLink, an industry-leading multichannel marketing services firm and statement solutions provider, for the eighth consecutive year as a Top 20 marketing services agency. Final results were released in...


Word of the Day
endocarp
  • The hard inner (usually woody) layer of the pericarp of some fruits (as peaches or plums or cherries or olives) that contains the seed.
This word comes from the Greek 'endon,' in, within, plus the Greek 'karpos', fruit.
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