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Last updated on April 16, 2014 at 21:24 EDT

Latest Database marketing Stories

2014-04-16 08:29:01

BETHESDA, Md., April 16, 2014 /PRNewswire/ -- WealthEngine announces the acquisition of privately held BrightContext, the leader in massively scalable streaming data analytics. The acquisition, which recognizes the growing need by marketers and fundraisers for data that increases personalization and engagement, creates the industry's leading platform for customer and prospect intelligence. WealthEngine is an established leader in the provision of data, analytics and marketing...

2014-04-09 08:26:40

TAMPA, Fla., April 9, 2014 /PRNewswire/ -- DataMentors, LLC, a full-service data quality, data management and business intelligence provider, is pleased to announce the hiring of Terry Fitzgerald as Director of Client Services. In this newly created position, Terry will manage customer relationships and provide strategic guidance and consultation to help clients derive maximum value from their data-driven marketing programs. With over 26 years' experience in database marketing and...

2014-04-02 08:29:46

Update to Marketing Mix Optimization Software Offers Marketers Greater Depth of Information for Faster Decision-Making, Leading to Improved Results CINCINNATI, April 2, 2014 /PRNewswire/ -- ThinkVine introduced new features into its marketing mix optimization software today that give brands unprecedented insight into how their marketing activities influence customer behavior and drive sales. The product update enables marketers to view more detailed information about the forecasted results of...

2014-03-20 23:04:37

Alexander will lead within the newly formed Global Accounts Division at DatabaseUSA.com. Omaha, NE (PRWEB) March 20, 2014 DatabaseUSA.com, the leading provider of full-service database and email marketing solutions for businesses and sales people is pleased to announce Howard Alexander as Regional Vice President of Global Accounts. Alexander will be responsible for leading overall sales performance within the new Global Accounts Division. His expertise in sales and marketing strategies...

2014-03-19 23:28:34

SourceLink, an industry-leading database marketing services firm and statement solutions provider, announces today the release of a comprehensive whitepaper outlining social media, customer intelligence and multichannel marketing predictions for 2014, as identified by ten industry experts. Chicago, IL (PRWEB) March 19, 2014 SourceLink, an industry-leading database marketing services firm and statement solutions provider, announces today the release of a comprehensive whitepaper outlining...

2014-02-25 08:37:32

Epsilon to Create Centralized View of Customers to Fuel Omnichannel Marketing Efforts DALLAS, Feb. 25, 2014 /PRNewswire/ -- Epsilon, an Alliance Data (NYSE: ADS) company, has signed a new multiyear agreement with UncommonGoods, a catalog and online retailer of creatively designed, high-quality merchandise from around the world. Epsilon will manage and host the UncommonGoods customer database to enable a better view of customers for data-driven marketing efforts across its sales...

2014-02-06 16:23:09

New technology partnership enables marketers to deliver unique brand experiences to every visitor NEW YORK, February 6, 2014 /PRNewswire/ -- As brands strive to deliver more personalized customer experiences, it becomes increasingly difficult to manage the multiple third party systems that are integrated to today's eCommerce websites. SmartFocus [http://www.smartfocus.com ], a global leader in real-time, personalized marketing, today announced a technology partnership with...

2014-01-25 12:20:07

Platform expands Ford and Lincoln dealers' digital footprints and search performance DEARBORN, Mich., Jan. 25, 2014 /PRNewswire/ -- FordDirect has announced the launch of its Digital Advertising Solution, a digital and media platform designed to put dealerships in front of consumers when they are active online. In 2014, the Digital Advertising Solution will provide a base level of search engine marketing on behalf of all Ford and Lincoln dealerships, providing incremental search...

2014-01-22 12:24:37

Combined Solution Creates a World-Class Customer Life-Cycle Marketing Platform for Fortune 500 and Middle Market Brands NEW YORK, Jan. 22, 2014 /PRNewswire/ -- Zeta Interactive, a leader in the fast growing Big Data-driven marketing and CRM space, announced today that it has acquired ClickSquared, the Boston-based company that launched The Hub, a SaaS-based, cross-channel campaign management platform that was positioned along with six other vendors in the Niche Players Quadrant of...

2014-01-07 23:03:18

SeQuel Response’s creative vision helps international life insurance provider persuade its most reluctant members to take advantage of benefits. Eden Prairie, Minnesota (PRWEB) January 07, 2014 The creativity of Twin Cities-based and fast-rising direct marketer, SeQuel Response, re-energized a nonprofit’s stalled enrollment campaign, mastering an unorthodox challenge by persuading previously unwilling members to participate. The results of SeQuel Response’s strategy, its executives...