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2014-02-26 08:24:39

First and third party data from Lotame DMP combined with Datacratic's machine learning platform to create high performance audience segments NEW YORK, Feb. 26, 2014 /PRNewswire/ -- Lotame continues to disrupt the Data Management Platform (DMP) space with the launch of Lotame Optimizer(TM), a new solution that will allow marketers and publishers to create optimized audience segments via a sophisticated machine learning system. As part of Lotame Insights, the company's analytics...


Word of the Day
attercop
  • A spider.
  • Figuratively, a peevish, testy, ill-natured person.
'Attercop' comes from the Old English 'atorcoppe,' where 'atter' means 'poison, venom' and‎ 'cop' means 'spider.' 'Coppa' is a derivative of 'cop,' top, summit, round head, or 'copp,' cup, vessel, which refers to 'the supposed venomous properties of spiders,' says the OED. 'Copp' is still found in the word 'cobweb.'
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