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Last updated on April 21, 2014 at 7:45 EDT

Latest Daytona Beach Stories

2014-04-15 08:20:54

DMEautomotive study provides fresh evidence that dealership avoidance is a new car buying "normal" DAYTONA BEACH, Fla., April 15, 2014 /PRNewswire/ -- It may be the second most expensive purchase of most people's lives, but new research from DMEautomotive (DMEa) reveals that a growing number of Americans are bypassing test-drives - and making strikingly few visits to dealerships - in their car-buying process. The latest survey of roughly 2,000 automotive consumers(1) found that,...

2014-03-31 08:20:57

Partnership integrates DMEautomotive's state-of-the-art call center services and award-winning mobile app services directly into the DealerSocket CRM system, providing seamless and secure connectivity for DealerSocket users. DAYTONA BEACH, Fla., March 31, 2014 /PRNewswire/ -- DMEautomotive (DMEa), the leader in science-based, results-driven automotive marketing, today announced a new partnership with DealerSocket, a leading auto dealer CRM provider. The partnership gives...

2014-02-19 16:20:21

Free webinar on Thursday, February 27th at 2 p.m. EST provides an easy-to-grasp guide to mobile marketing; free copy of "The Big Picture Book of Mobile Marketing Strategy" for each attendee DAYTONA BEACH, Fla., Feb. 19, 2014 /PRNewswire/ -- DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces the ninth in a series of webinars the company is hosting with Automotive News. The sixty-minute webinar, "Mobile Marketing Success - What You Need to do Today...

2014-01-21 08:21:25

DMEa Mobile Rewards offers ready-made program designed to drive showroom and service traffic; includes geo-fencing to reach consumers with relevant offers and coupons at a place and time where they can take action DAYTONA BEACH, Fla., Jan. 21, 2014 /PRNewswire/ -- DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, today launched DMEautomotive Mobile Rewards, a mobile marketing platform which allows dealerships to drive traffic to showrooms and...

2014-01-13 08:21:14

New consumer study from DMEautomotive illuminates a powerful emotional connection between consumers and their vehicles; top names include 'Baby,' 'Betsy,' 'Bessie,' 'Black Beauty,' and 'Betty' DAYTONA BEACH, Fla., Jan. 13, 2014 /PRNewswire/ -- Women and younger car owners are the most likely to give a nickname and associate a gender to their vehicles, according to a new report from DMEautomotive. The survey on car-naming behavior investigates the depth of the emotional connection between...

2013-12-10 08:23:01

"Third Wave" dealer-branded mobile app leads the mobile revolution for auto dealers, bringing their customers closer than ever before by providing a mobile platform for customer service and increased sales DAYTONA BEACH, Fla., Dec. 10, 2013 /PRNewswire/ -- DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, today launched Driver Connect 2.5, an innovative upgrade to its leading dealer-branded, consumer-facing mobile app. The new era in mobile apps is all...

2013-10-24 16:20:49

Free webinar on Thursday, October 31st at 2 p.m. EST is designed to teach dealers effective strategies for targeting consumers where they are most - on their mobile devices DAYTONA BEACH, Fla., Oct. 24, 2013 /PRNewswire/ -- DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces the eighth in a series of webinars the company is hosting with Automotive News. The sixty-minute webinar, "The Mobile Consumer: From Sales to Service, Adapting Automotive to...

2013-10-22 08:24:24

DMEautomotive honored in the "Innovation" category for cutting-edge mobile app Driver Connect (TM) DAYTONA BEACH, Fla., Oct. 22, 2013 /PRNewswire/ --DMEautomotive received the 2013 BizTech Innovation Award® in the "Innovation" category for the company's Driver Connect( TM) - a smart and engaging mobile app, which helps auto dealers to connect with their customers where they are most, on their mobile devices. The BizTech Innovation Awards identify and acknowledge the substantive...

2013-10-10 08:21:49

Led by advertising veteran and creative innovator Chris Zobel, CreativeLab uses creative design and execution to energize the science behind the marketing; Zobel selected to speak at J.D. Power Automotive Marketing Roundtable in Las Vegas on October 17th DAYTONA BEACH, Fla., Oct. 10, 2013 /PRNewswire/ -- DMEautomotive today announced the formation of a new creative team: the DMEa CreativeLab. The CreativeLab accelerates the company's creative services to rival agency-level...

2013-09-30 08:21:07

DMEautomotive's Driver Connect(SM) 2.0 wins in Best New Product or Service category DAYTONA BEACH, Fla., Sept. 30, 2013 /PRNewswire/ -- DMEautomotive's Driver Connect 2.0 is a Silver Stevie® Award honoree in the "Best New Product or Service - Software Mobile On-Demand Application"category, in the 11(th) Annual American Business Awards. The American Business Awards are the nation's premier business awards program. All organizations operating in the U.S.A. are eligible to submit...