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Latest Decision making Stories

2011-12-15 16:36:59

You're in search of a new coffee maker, and the simple quest becomes, well, an ordeal. After doing copious amounts of research and reading dozens of consumer reviews, you finally make a purchase, only to wonder: "Was this the right choice? Could I do better? What is the return policy?" Reality check: Is this you? If so, new research from Florida State University may shed some light on your inability to make a decision that you'll be happy with. Joyce Ehrlinger, an assistant professor...

2011-11-24 11:37:31

We rely on our doctors to make appropriate decisions for our treatment, but this process can be subject to a variety of potentially conflicting influences. To identify what makes a good decision-maker, a team of researchers, led by Read Montague, PhD, director of the Human Neuroimaging Laboratory at Virginia Tech Carilion Research Institute, tested 35 experienced physicians for their ability to make appropriate treatment choices, and found that the doctors who performed best were those who...

2011-11-23 11:31:47

How does awareness influence information processing during decision making in the human brain? A new study led by Floris de Lange of the Donders Institute for Brain, Cognition and Behavior at Radboud University Nijmegen, offers new insight into this question, and is published November 22 in the online, open-access journal PLoS Biology. When making a decision, we gather evidence for the different options and ultimately choose on the basis of the accumulated evidence. A fundamental question...

2011-10-31 10:38:24

Scientists pinpoint the brain circuitry linked to making healthy or unhealthy choices What drives addicts to repeatedly choose drugs, alcohol, cigarettes, overeating, gambling or kleptomania, despite the risks involved? Neuroscientists at the University of California, Berkeley, have pinpointed the exact locations in the brain where calculations are made that can result in addictive and compulsive behavior. UC Berkeley researchers have found how neural activity in the brain's...

2011-10-20 14:09:53

Could a passing mood influence your financial portfolio for decades to come? Can impulses you inherited from your cave-man ancestors influence your financial decisions in the modern world in ways that may have lifelong consequences? In a word, yes. Arizona State University researchers report new evidence that passing mood and deeply embedded human impulses can and do influence us as we make important financial decisions. The new findings, just released online by the American...

2011-09-21 19:30:25

When making decisions based on multiple, interdependent factors, we choose based on how these factors correlate with each other, and not based on an ad hoc rule of thumb or through trial and error as was previously thought, according to research funded by the Wellcome Trust. The study, published today in the journal Neuron, identifies the regions of the brain involved in tracking this correlation, which include the insula and the anterior cingulate cortex, both of which have previously...


Word of the Day
tessitura
  • The prevailing range of a vocal or instrumental part, within which most of the tones lie.
This word is Italian in origin and comes from the Latin 'textura,' web, structure.