Latest Demand generation Stories

Matt Walters named as Director of Demand Generation and Audience Development. San Diego, CA (PRWEB) June 11, 2013 Tabor Communications Inc., (TCI), a leading international media, advertising, and communications company announced today the appointment of Matt Walters to director of demand generation and audience development. In his newly appointed role, Walters will drive the execution of the company’s digital marketing strategy and bolster TCI’s audience development program through...

Jumpfactor has gained a reputation amongst law firms and accounting firms as being the best. With a solid range of experience in both sectors, Jumpfactor has formalized Legal Marketing and Accounting Marketing as a major area of focus. Toronto, Ontario (PRWEB) May 31, 2013 Law firms and accounting firms need to build relationships to gain new clients; clients are looking for a trusted partner. Jumpfactor has been able to help these practices achieve tremendous success by leveraging...

Jumpfactor's strength in B2B marketing is highlighted further through it's innovative marketing for Professional Services firms, using lead nurturing and content based demand generation. Toronto, Ontario (PRWEB) May 31, 2013 Consutling firms and services firms often have to prove their expertise to potential clients by sharing past successes. They rely heavily on referrals and case studies and personal relationships. Today these efforts can be automated and taken online into...

Sathee Brent to Lead Marketing and Demand Generation AUSTIN, Texas, May 8, 2013 /PRNewswire/ -- Iconixx, the only Cloud-based provider of Sales Performance, Incentive Compensation, and Merit Increase Management solutions, today announced Sathee Brent has joined the company as Director, Marketing and Demand Generation. Ms. Brent, an industry veteran with more than 12 years experience with fast growing consulting and software companies, will lead Iconixx's marketing and demand...

Latest Release of Social Lead Targeting Solution Helps B2B Marketers Precisely Target Ideal Prospects Inside and Outside their Marketing Databases MENLO PARK, Calif., April 24, 2013 /PRNewswire/ -- Leadspace, Inc. today announced the release of a major update of its SaaS B2B social lead targeting solution designed to help B2B marketers achieve conversion rates higher than industry average through precise lead targeting. The new Leadspace is the first of its kind to automatically...

Faster, easier-to-use and more accessible demand generation San Jose, CA (PRWEB) April 23, 2013 eTrigue® Corporation (http://www.etrigue.com), the ease-of-use leader in marketing automation software-as-a-service (SaaS), today announced the general availability of the 2013 Spring release of DemandCenter marketing automation. This release significantly enhances the usability and flexibility of eTrigue DemandCenter marketing automation. Advances in this release include updated...

The perspectives of other industry thought leaders also appear in the publication, creating what Demand Gen Report called an “All-Star team” of the industry’s leading visionaries. Although specific views varied, many of the participants shared a theme similar to that of Ehrenfreund, touching on the need for marketing automation to have greater integration – whether that is at the organizational, programmatic or technological levels. (PRWEB) January 24, 2013 Televerde’s Vice...

David Raab's blog post, "MindMatrix Adds Sales Support to Marketing Automation" describes how MindMatrix's AMP adds sales-marketing alignment to standard marketing automation features. Pittsburgh, PA (PRWEB) January 18, 2013 Mindmatrix Inc., creator of AMP, Marketing Automation Software, recently received positive reviews from an independent expert in the marketing automation domain. David Raab’s blog post titled “MindMatrix Adds Sales Support to Marketing...

Fourth Year in a Row Honored by Sales Lead Management Association (PRWEB) December 13, 2012 ANNUITAS, a demand generation firm that helps B2B marketing and sales leaders at enterprise organizations, is proud to announce that Carlos Hidalgo, CEO and Principal of ANNUITAS, has been named to the Sales Lead Management Association’s (SLMA) Top 50 Most Influential in Sales Lead Management for the fourth year in a row. ANNUITAS principals, Jay Hidalgo, Chief Revenue Officer and Adam Needles,...

LOS GATOS, Calif., Nov. 29, 2012 /PRNewswire/ -- NetLine Corporation, an online B2B multi-channel advertising network, today announced the company is partnering with Marketo, a leading provider of marketing automation software to offer lead generation services for the for the Marketo LaunchPoint ecosystem. NetLine's listing in the LaunchPoint ecosystem is now live. Marketo LaunchPoint is the most complete ecosystem of compelling solutions for marketers. Categories include...