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Latest Demographics Stories

2014-06-11 23:12:14

MindSwarms report and study shows Millennials' loyalty to brands has changed dramatically from their parents. San Francisco, California (PRWEB) June 11, 2014 A new MindSwarms study shows that for millennial shoppers, brand loyalty revolves around user-centric transactional benefits that are fleeting and unemotional, whereas their parents' loyalty is seen to be a dynamic built on personal and emotional, long-lasting relationships. Video and detailed report from the study available...

2014-06-11 04:21:30

Younger generations' interest put soccer and World Cup in likely growth position NEW YORK, June 11, 2014 /PRNewswire/ -- The first matches are only hours away, and over the course of the month-long tournament billions (with a "b") of fans will look to catch some of the action, whether on TV, on the radio, via other assorted media or even on-site. But while most of the world is getting ready for the event, here in the U.S. neither the tournament nor soccer itself have reached mainstream...

2014-06-09 12:34:15

Millennials Show Most Resilience after Great Recession vs. Gen X and Boomers ATLANTA, June 9, 2014 /PRNewswire/ -- Many consumers in America continue to believe in the "American Dream" despite the lingering economic conditions, but find that their standard of living has been significantly impacted since the Great Recession. The survey, commissioned by Aaron's, Inc. (NYSE: AAN), found that 42 percent still believe the American Dream is alive and well but 53 percent believe that they now live...

2014-06-05 04:21:54

- Interactive map tracks changes to millennial and boomer workforces in 175 U.S. metros CHICAGO, June 5, 2014 /PRNewswire/ -- The jobs recovery has put spotlights on two large sections of the labor force: workers nearing the end of their careers and young adults just beginning them. While the economy has been difficult for both groups, baby boomers now hold a larger percentage of jobs in science, technology, engineering and math (STEM) and other occupations than before the...

2014-06-04 04:21:13

A new Harris Poll looks at wedding attitudes and the emerging role of new technologies NEW YORK, June 4, 2014 /PRNewswire/ -- First comes love. Then - at least according to the schoolyard rhyme - comes marriage (as a recent Harris Poll explored), but before wedded bliss comes the wedding. Looking at both the road to the wedding and the big day itself, do Americans still feel the hopefully-happy couple should hold to the traditions and big to-do's associated with saying "I do?" As it turns...

2014-06-03 23:05:20

Researchers find that lawmakers rely on flawed racial assumptions to further abortion restrictions. New York, NY (PRWEB) June 03, 2014 The International Human Rights Clinic at the University of Chicago Law School, the National Asian Pacific American Women's Forum (NAPAWF), and Advancing New Standards in Reproductive Health at the University of California, San Francisco, released a groundbreaking report on sex-selective abortion laws and policies in the United States today. Legislation...

2014-05-30 23:12:48

Research by PsychTests.com indicates that while Millennials value status and recognition, they are more than willing to work for it. Montreal, Canada (PRWEB) May 30, 2014 Generation Y has been called many names: “Millennials”, “The Me Me Me Generation”, “Peter Pan generation”, “Generation WE”, and “The Boomerang Generation”. Most people who are not Millennials generally have few, if any, complimentary things to say about this cohort. Research from PsychTests, however,...

2014-05-30 23:04:33

OpinionLab research finds that Millennials are the only generation that prefer the mall to shopping online (37% to 27%) – and more than half (59%) plan to go to the mall at least once a month this summer Chicago, IL (PRWEB) May 30, 2014 • Whether downtown or in the mall, only 1 in 10 Millennials think that today’s store is the ideal - and 51% think the store of the future should resemble Etsy or a café Millennials want a social shopping experience – 1 in 4 call or text a...

2014-05-28 23:11:21

New research by Digital Fieldwork, based on thousands of millennial social profiles, shows credit unions miss opportunities to recruit globally minded millennials because technology comes first. Other misses: generation seeks financial advice on forums, not Facebook; credit union content marketing and social strategy off-target with millennials’ digital behavior. (PRWEB) May 28, 2014 Credit unions are failing to engage millennials online, a new research study on digital behavior of...

2014-05-20 23:06:03

A new study from Millennial Branding and Beyond.com reveals how personality can impact hiring and long term career prospects Boston, MA and King of Prussia, PA (PRWEB) May 20, 2014 Millennial Branding, a Gen Y research and consulting firm, and Beyond.com, The Career Network focused on helping people grow and succeed professionally, today announced the results of a study entitled, “The Multi-Generational Job Search.” Following a national survey of job seekers and HR professionals, 43%...


Word of the Day
mallemaroking
  • Nautical, the visiting and carousing of sailors in the Greenland ships.
This word is apparently from a confusion of two similar Dutch words: 'mallemerok,' a foolish woman, and 'mallemok,' a name for some persons among the crew of a whaling vessel.