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Latest Demographics Stories

2014-04-22 12:21:49

Majority of Millennials would consider moving for better transit options, aspire to be less reliant on a car to get around NEW YORK, April 22, 2014 /PRNewswire/ -- A large majority of Millennials want access to better transit options and the ability to be less reliant on a car, according to a new survey of Millennials in 10 major U.S. cities, released today by The Rockefeller Foundation and Transportation for America. More than half (54%) of Millennials surveyed say they would consider...

2014-04-16 12:25:56

COLUMBUS, Ohio, April 16, 2014 /PRNewswire/ -- Lextant, an experience innovation consultancy, will unveil new findings from its latest pioneering study, "Millennials," May 1(st) at its headquarters in Columbus, Ohio. "Many myths and stereotypes have developed surrounding Millennials - lazy, narcissistic, entitled - most are inaccurate. Lextant undertook this study to discover what drives the Millennials-through their own eyes. These bold new insights will prove indispensable for...

2014-04-14 12:30:54

69 percent of Older Boomer & Senior (54-years-old and above) smartphone users said they use their mobile devices at least sometimes when shopping in-store TROY, Mich., April 14, 2014 /PRNewswire/ -- Boomers and Seniors are quickly following in the footsteps of their Gen Y and Gen X counterparts by actively using their mobile devices throughout the local purchasing process, according to the results of a new survey. The data demonstrate the growing importance for local businesses to invest in...

2014-04-14 04:20:30

But, two in five Americans do not feel marriage is necessary NEW YORK, April 14, 2014 /PRNewswire/ -- As The Beatles sang, "All you need is love" - but do you need marriage? How important is the institution of marriage in today's modern society? Pretty important, as seven in ten U.S. adults (71%) say marriage is important to Americans in general, with over one-quarter (28%) saying it is very important. When it comes to them personally, three-quarters of Americans (75%) say marriage...

2014-04-10 23:00:41

Research aims to help marketers find new ways to think about this vital segment. LOS ANGELES, CA (PRWEB) April 10, 2014 Sensis, a cross-cultural advertising agency with digital at its core, together with ThinkNow Research, a full-service market research company focused on U.S. Hispanics, launched a new research initiative focused on U.S. Hispanic millennials. The research study, titled “The Hispanic Millennial Project” provides a comprehensive look into Hispanic millennials,...

2014-04-08 08:27:58

NEW YORK, April 8, 2014 /PRNewswire/ -- The gap in financial health between generations is growing as Generation Y employees - those currently between the ages of 21 to 32 - are struggling more with debt and cash management issues, while Baby Boomer and Generation X employees' financial wellbeing has improved in the past twelve months, according to PwC US's 2014 Employee Financial Wellness Survey. Gen Y or "Millennials" were the only generation to see an uptick in the percentage of...

2014-04-04 23:40:32

Consultants, Bonnie Michaels and Allison Blankenship, believe boomers face difficult choices to structure a happy life after 50. Based on research, case studies and their many professional and personal experiences, their new eBook, The Happy App: A Process for Boomer Bliss, provides a process for creating happiness no matter what unexpected changes occur in baby boomers lives. Naples, Florida (PRWEB) April 03, 2014 Baby Boomers face unique challenges from other generations. Many are...

2014-03-31 23:23:22

Born between 1980 and 2000, millennial have emerged as key drivers for social commerce. Purchases shared on social media by females from this age group result in 52.63% higher referral traffic for Internet retailers than males in this group, revealed an infographic on social purchase sharing behavior of millennial generation on ShopSocially platform. Mountain View, California (PRWEB) March 31, 2014 ShopSocially today released an infographic with insights into social purchase sharing...

2014-04-01 00:21:43

Millennial Parents Are Happiest With Work-Life Choices and Proudest of Their Own Mom's Decision To Work, Show Surprising Ambivalence on Whether Today's Families Should Have One Parent Home With the Kids NEW YORK, April 1, 2014 /PRNewswire/ -- A new survey of 2,163 moms and dads about the impact their generational status has on their own work life choices and satisfaction was released today by the Working Mother Research Institute. The study, which examines attitudes of Millennials, Generation...

2014-03-31 08:26:50

Organization Supports Filmmaker and Photographer Timothy Greenfield-Sanders in Effort to Spotlight Most Influential Baby Boomers through American Masters PBS Documentary, Companion Book and Exhibit at Washington, D.C.'s Newseum; Heralds 2014 as "The Year of the Boomer" WASHINGTON, March 31, 2014 /PRNewswire-USNewswire/ -- 2014 marks an important shift in American culture, as the last of the baby boom generation will turn age 50 by the year's end. To mark this momentous occasion,...


Word of the Day
call-note
  • The call or cry of a bird or other animal to its mate or its young.
'Call-note' is newer than 'bird-call,' which originally referred to 'an instrument for imitating the note of birds' but now also refers to 'the song or cry of a bird.'
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