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Latest Demographics Stories

2014-03-26 12:25:37

"Marketing's Next Home Run" Identifies Opportunities for Fast Growth as 10,000 Boomers Retire Every Day for the Next 17 Years NEW YORK and HARLEYSVILLE, Pa., March 26, 2014 /PRNewswire/ -- BoomAgers, the pioneering advertising agency in the aging space and NMI, a leading research and global market intelligence provider to major brands today announced the release of their first collaborative Thought Leadership Report. The Report, entitled Marketing's Next Home Run, is a follow-up...

2014-03-24 23:27:35

Baby boomers have changed every other market they touch – but the Digital Health marketplace of startup companies can’t see them – at least not yet, according to Laurie M. Orlov, founder of the market research firm. That is the reason to launch Boomer Health Tech Watch, the new analyst consultancy to specifically focus on boomer adoption of wearable, mobile, and digital health technologies. Port St Lucie, FL (PRWEB) March 24, 2014 "Boomers have three quarters of the wealth in...

2014-03-18 12:37:24

Voto Latino and Rock the Vote announced TrendUrVoice Midterm Elections Campaign WASHINGTON, March 18, 2014 /PRNewswire-USNewswire/ -- Recently, Voto Latino and Rock the Vote launched TrendUrVoice, the largest-ever online campaign to register Latino voters, at South by Southwest (SXSW) Interactive and Music Festival in Austin, Texas. Voto Latino Co-Founder and Chairwoman Rosario Dawson joined volunteers on the ground to register Latino Millennials to vote. To download photos from the...

2014-03-11 23:32:49

New highly interactive app designed to instill good behavior, responsibility, discipline and morals in children ages 10-14. Dayton, Ohio (PRWEB) March 11, 2014 March 10, 2014, the company that released the popular Creating Character "in Kids" mobile application ("app") has released its second app in a series of apps that are designed to instill good behavior, responsibility, discipline and morals in children and young adults. The first app, which was released in the...

2014-03-11 23:29:11

Baby Boomer fitness furniture company, The Body Archer, helps take the back pain out of being sixty-something, as it moves into its second year. Los Angeles, CA (PRWEB) March 11, 2014 When Ledbury Research and Barclays Wealth conducted their latest global survey to gauge the attitudes of affluent, retirement age individuals, the results were surprising. 52% of those people, all financially secure and capable of having a very comfortable retirement, chose to continue working. What is most...

2014-03-07 16:21:54

CHICAGO, March 7, 2014 /PRNewswire/ -- With consumer privacy at the forefront of the nation's collective consciousness given the recent Target data breach and ongoing NSA spying scandal, new Mintel research finds that while consumers are becoming increasingly protective of their personal information, Millennials are much more prone to oversharing relative to their Baby Boomer parents. According to Mintel, 60% of Millennials would be willing to provide details about their personal...

2014-02-27 20:22:40

Levine will address opportunities for marketers targeting boomers in popular segments such as pets TAMPA, Fla., Feb. 27, 2014 /PRNewswire/ -- Kristen Levine, pet lifestyle expert, author and president of Fetching Communications and PetPR.com, has been selected to speak at the 2014 What's Next Boomer Business Summit in San Diego, Calif., on Thursday, March 13. Levine will join retirement journalist, Mark Miller, and Wellcore CEO and President, Vijay Nadkarni, to discuss the topic,...

2014-02-19 23:22:09

MatureRoommates.com is a site meeting the critical housing needs for baby boomers and others. San Francisco, CA (PRWEB) February 19, 2014 MatureRoommates LLC, a Delaware company dba as MatureRoommates.com originally launched in 2013, re-launched in February 2014 as a totally reprogrammed site. MatureRoommates.com meets the housing needs of the baby boomer generation and for all others who need co-housing. Baby boomer adult populations face real housing needs paired with usually lower...

2014-02-11 23:23:13

New essential guide by retirement expert Roger Roemmich helps baby boomers plan for retirement. Atlanta (PRWEB) February 11, 2014 Americans will turn 65 at the rate of 8,000 people per day for the next 18 years, according to AARP. Roger Roemmich helps the millions of baby boomers on the cusp of this life change with his new guide “Don’t Eat Dog Food When You’re Old.” In the book Roemmich uses his Camp Score tool to help readers to measure the effectiveness of their planning and...

2014-02-10 12:26:17

OMAHA, Neb., Feb. 10, 2014 /PRNewswire/ -- A new Marist Poll sponsored by Home Instead Senior Care revealed more than half (56 percent) of Americans 68 and older, the Greatest Generation, say it would be more difficult to start dating than to stay single (44 percent). Americans of all ages were asked if, at age 65, it would be more difficult to start dating than to remain single. Sixty-six (66) percent of Americans thought it would be more difficult to start dating. Regardless of age, when...


Word of the Day
siliqua
  • A Roman unit of weight, 1⁄1728 of a pound.
  • A weight of four grains used in weighing gold and precious stones; a carat.
  • In anatomy, a formation suggesting a husk or pod.
  • The lowest unit in the Roman coinage, the twenty-fourth part of a solidus.
  • A coin of base silver of the Gothic and Lombard kings of Italy.
'Siliqua' comes from a Latin word meaning 'a pod.'
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