Latest Demographics Stories
LIVONIA, Mich., Dec. 6, 2012 /PRNewswire/ -- Valassis (NYSE: VCI), one of the nation's leading media and marketing services companies, announced results from its recent Consumer Print Usage Survey on Facebook®. Results indicate that while digital is key with Millennial shoppers (ages 18-34), traditional print media also plays an important role in the group's shopping routines and are not only instrumental in decision-making, but often serve as a catalyst to online shopping....
CHICAGO, Dec. 4, 2012 /PRNewswire/ -- Edelman today released updated insights around the ambitions and beliefs of the Millennial generation, born between 1980 and 1995, building on its 2010 benchmark study, 8095®. Encompassing interviews with 4,000 Millennials in 11 countries, 8095® 2.0 revealed that 74 percent believe they can inspire the purchase decisions of peers and those in other generations. The new study was issued to better understand the evolving roles of brands in...
CHICAGO, Nov. 26, 2012 /PRNewswire/ -- According to author Tim Prosch, talking with the family about the issues, decisions and role reversals that will occur in the retirement years is just plain difficult. Probably harder than that first "talk" about the birds and the bees. (Photo: http://photos.prnewswire.com/prnh/20121126/AQ18722) And while everyone agrees that this other talk is important and necessary, the facts are: --75% of Baby Boomers have not made known their last...
NEW YORK, Nov. 15, 2012 /PRNewswire/ -- Local market consumer insights company Scarborough today released a complimentary study which uncovers the unique ways the 20 percent of American adults who are Millennials(*) engage with media, as well as their general attitudes and demographics. (Logo: http://photos.prnewswire.com/prnh/20090514/NY17046LOGO ) The new study concludes that Millennials are the first generation to be hyper-connected to their world, their local community and...
LONDON and NEW YORK, Nov. 15, 2012 /PRNewswire/ -- Viacom (NASDAQ: VIAB, VIA) and its Viacom International Media Networks (VIMN) division, today unveiled in-depth findings from its groundbreaking new study, "The Next Normal: An Unprecedented Look at Millennials Worldwide," which provides the first truly global portrait of this highly influential demographic. The findings were presented at the Monaco Media Forum by Colleen Fahey Rush, Executive Vice President and Chief Research...
LONDON, November 8, 2012 /PRNewswire/ -- And pledges to make 'later life greater life' with help from its new advisory board A survey by McCarthy & Stone, the UK market leader in assisted living [http://www.mccarthyandstone.co.uk/Property-Services/A-choice-of-lifestyles/Assisted-Living-Developments ] development, has found that the risk of becoming a burden to their children is the over-60s' greatest concern in relation to getting older and less independent....
CHICAGO, Nov. 7, 2012 /PRNewswire/ -- Mobile banking is a hot topic in financial services right now, especially for those targeting the Millennial generation. According to Mintel research, more than half (53%) of younger Canadian Millennials who own a mobile phone have checked their account balance from their cell. Furthermore, Mintel reports that 41% have viewed their transaction history or account statement, and 33% have used their mobile phone to pay bills. (Logo:...
LAFAYETTE, Calif., Oct. 25, 2012 /PRNewswire/ -- Everloop.com, the leading safe social networking site for kids under 13, announced today its official launch of Everloop Goobit, the first mobile social app for kids. The free mobile app is now available on iOS (iPhone, iPad and iPod Touch), giving children and tweens immediate access to Everloop's network wherever they are, as well as offering a lineup of innovative new features. (Photo:...
NEW YORK, Oct. 18, 2012 /PRNewswire/ -- Here's a fact that should interest President Barack Obama, Governor Mitt Romney, and anyone else with even a passing interest in the outcome of elections: there are 80 million Americans in the Millennial generation, ages 16-32. To put that number in perspective, there are just as many Millennials as Boomers and twice as many as Gen Xers. And 60% of Millennials say that they are extremely or somewhat likely to vote - that's almost 50 million...
COLUMBUS, Ohio, Oct. 18, 2012 /PRNewswire/ -- Every specialty brand in America today must decide how to appeal to two arguably incompatible demographic groups. Eighty million Millennials will soon reach peak buying power. At the same time, 77 million Baby Boomers are entering new lifestyle stages - retirement, second career, empty nester - and so in many retail categories, brand loyalty is up for grabs. It's a seemingly impossible feat: choose to matter to a 65-year-old...
