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Latest Depend Stories

2011-02-15 13:28:00

DALLAS, Feb. 15, 2011 /PRNewswire/ -- Mike Rowe knows dirt, and Viva brand towels know clean. This is the juxtaposition that makes the host of Discovery Channel's Emmy®-nominated series Dirty Jobs a great fit with the integrated marketing campaign debuting for Viva brand towels. The campaign will showcase Mike Rowe in his dirty element, showing how Viva brand towels can handle his tough messes. In the television execution of the campaign, Mike's parents are featured in...

2011-02-01 07:15:00

LYNCHBURG, Va., Feb. 1, 2011 /PRNewswire/ -- Leading personal care product manufacturer Summer's Eve® is debuting a new creative campaign by Dallas independent agency, The Richards Group. The campaign, called "Freshen Up In Between," features everyday scenarios women experience, such as traveling for business and going to the gym, and how Summer's Eve fits into those experiences. The campaign will include print and online ads. The online ads will debut on February 1,...

2010-12-13 19:21:00

Average Woman Owns 21 Pairs of Underwear, 10% Own 35 Pairs or More; 10% of Women Admit to Going Commando in Public YONKERS, N.Y., Dec. 13, 2010 /PRNewswire-USNewswire/ -- Underwear isn't just the foundation of your outfit but of your whole attitude as one in four women have had their mood affected by wearing an ill fitting or unattractive pair of underwear, according to a new national poll published by ShopSmart magazine. The poll, which is featured in the January 2011 issue of ShopSmart...

2010-10-18 08:00:00

DALLAS, Oct. 18 /PRNewswire/ -- Thousands of women across the country welcomed the opportunity to share their stories when the Kotex brand invited them to open up about the state of their lingerie drawers, as part of its "Kotex Project Makeunder" initiative. The brand teamed up with Emmy Award winning performer Kathy Griffin and celebrity stylist George Kotsiopoulos to give women the chance to receive a head-to-toe "Makeunder" and star in an online video series documenting their...

2010-10-12 07:17:00

PHILADELPHIA, Oct. 12 /PRNewswire/ -- SCA, the maker of bladder protection products and services under the globally-leading TENA® brand (www.tena.us), today unveiled its new and improved TENA® Men(TM) and TENA® Women(TM) Super Plus Protective Underwear. Designed to meet the unique needs of men and women seeking maximum, yet discreet and comfortable protection from moderate to heavy bladder leakage, the new underwear features a...

2010-08-19 09:00:00

DALLAS, Aug. 19 /PRNewswire-FirstCall/ -- Kimberly-Clark Corporation (NYSE: KMB) was recently honored by Walmart (NYSE: WMT) as "2009 International Supplier of the Year." Walmart's International Supplier of the Year award is determined by several key performance indicators that measure variables such as sales performance, inventory metrics and delivery rates. Kimberly-Clark significantly outperformed on almost every indicator and was the only supplier selected for the achievement. "This...

2010-07-28 14:35:00

DALLAS, July 28 /PRNewswire-FirstCall/ -- Kimberly-Clark Corporation (NYSE: KMB) announced nationwide availability of the new and improved GoodNites® Underwear - the brand's most underwear-like pant yet, designed to help Moms give their child an easy night's sleep. GoodNites Underwear, parents' leading choice for bedwetting kids at night, now features a softer and quieter material that provides a comfortable fit under clothes. Plus, the new kid-friendly design moves...

2010-07-20 05:00:00

NEW YORK, July 20 /PRNewswire/ -- This August, Freshpair is gearing up to celebrate the eighth annual National Underwear Day, a chance for people all around the country to see what's hidden the other 364 days. In the past, the National Underwear Day festivities have gone from Times Square takeovers, where underwear-clad models mingled with tourists and New Yorkers alike, to star-studded underwear runway shows. Each year we learned more about underwear and the people who wear it, and came...

2010-06-24 08:26:00

BERKELEY, Calif., June 24 /PRNewswire/ -- PACT, an organic underwear company tied to powerful social and environmental causes, has been honored with two 2010 International Design Excellence Awards (IDEA). Announced today, and featured in the July/August issue of Fast Company magazine, PACT took top honors in the Ecodesign category winning Gold and captured Silver in the Personal Accessories category. "We're honored to be recognized by the design community," said PACT CEO/Co-Founder Jason...

2010-06-23 13:26:00

DALLAS, June 23 /PRNewswire-FirstCall/ -- Kimberly-Clark Corporation (NYSE: KMB) today announced it is realigning creative agency assignments within WPP Group agency roster shops in order to receive single agency support globally by sector. Effective immediately, Ogilvy & Mather will be responsible for K-C's baby and child care and adult and feminine care brands globally, and JWT will be responsible for the company's family care brands globally. According to K-C's Chief Marketing...