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2014-06-27 11:56:51

University of Chicago Press Journals Have you ever wondered what it would be like to see the ocean from a private balcony at a luxury resort? Self-imagery is a powerful marketing tactic and many ads use pictures that help you see yourself using a product or service. According to a new study in the Journal of Consumer Research, showing photos from multiple perspectives can have a negative effect on how a person processes the information in an ad. "The use of photos showing the...

2014-06-27 08:23:38

Matching Household Level TV Viewing Data Increases Political Ad Intelligence DULLES, Va. and ALEXANDRIA, Va., June 27, 2014 /PRNewswire/ -- Smart Media Group (SMG), a leading political media planning, buying and communications agency and FourthWall Media®, the largest independent source of cable set-top box viewing data announced today a licensing agreement that will provide second-by-second television viewing data to SMG. This viewing data will allow SMG to match specific voter...

2014-06-26 23:05:46

PS 811Q first public school in the country to make web-based school information easier to access for students and parents with physical disabilities by offering eSSENTIAL Accessibility App. Queens, NY (PRWEB) June 26, 2014 eSSENTIAL Accessibility is pleased to announce that PS 811Q is the first public school in the U.S. to offer the eSSENTIAL Accessibility app™ on its school website. People who cannot browse the school’s website using conventional methods, due to conditions such as...

2014-06-26 16:23:51

WEST PALM BEACH, Fla., June 26, 2014 /PRNewswire/ -- Over the Top (OTT) upstart YipTV contends that Aereo's Supreme Court loss will not dramatically weaken innovation in emerging television technologies. On Wednesday, the nation's highest court ruled against Aereo and its clever mini antenna arrays, which allow customers to receive over the air television broadcasts to digital devices through cloud and Internet connections. "While this decision was tough to hear in some technology...

2014-06-26 12:32:17

BERLIN, Germany, June 26, 2014 /PRNewswire/ -- SensoMotoric Instruments (SMI) introduces the next stage of their leading mobile eye tracking technology with full wireless control, enhanced productivity plus application modules for Virtual Reality, Shopper Insight and Neuromarketing The new SMI Eye Tracking Glasses 2 Wireless (SMI ETG 2w) [http://www.eyetracking-glasses.com/products/eye-tracking-glasses-2-wireless/technology ] come with wireless live capabilities for...

2014-06-26 08:30:11

TARPON SPRINGS, Fla., June 26, 2014 /PRNewswire/ -- White Cloud Electronic Cigarettes and the LEADING EDGE SERIES are pleased to announce their recently signed agreement to develop and deliver a 12 month educational, interstitial TV segment which will be distributed to Public Television stations nationwide. The purpose of the project is to provide the public with education and information relating to the manufacturing and development of electronic cigarettes. A representative for...

2014-06-25 16:25:02

Puts Patent for Surfacing Video Based on Social Aggregation to Work NEW YORK, June 25, 2014 /PRNewswire/ -- VideoNuze - Beachfront Media, the video technology company, has launched TruTraffic, a toolset to help video advertisers and publishers provide unprecedented transparency surrounding video engagement, authentic viewership and advertising performance. The company plans to utilize its patented social search technology, in use since 2007*, to rank videos based on hundreds of...

2014-06-25 16:24:14

New BIA/Kelsey Insight Paper explores the drivers and challenges surrounding content marketing's resurgence among small to medium-sized businesses. CHANTILLY, Va., June 25, 2014 /PRNewswire-iReach/ -- The shift from performance to engagement marketing is not lost on small and medium-sized businesses (SMBs), according to a new BIA/Kelsey Insight Paper titled, "Content Marketing: The New SMB Paradigm," which examines the market and technological factors that have led to content marketing's...

2014-06-25 08:26:56

LONDON, June 25, 2014 /PRNewswire/ -- The Disruptive Innovation Festival, launched today by the Ellen MacArthur Foundation, is a four-week online festival bringing together thought-leaders, entrepreneurs, businesses, makers, learners and doers to catalyse system-level change for a future economy. Offering a mix of online and global real world events, the DIF will explore ideas such as business innovation, remaking the city, sharing economy, systems thinking and 21st...

2014-06-25 08:26:21

New Agency Services to Include Facebook and Twitter Advertising Campaigns, Mobile Apps and Analytics MINNEAPOLIS, June 25, 2014 /PRNewswire/ -- Business Impact Group (BIG), the nationally recognized leader in business branding and employee engagement, has acquired an interest in digital agency Opnia. This new partnership will add social advertising, mobile app design and development as well as analytics capabilities to BIG's deep portfolio of client offerings and will bring seasoned,...


Word of the Day
mundungus
  • A stinking tobacco.
  • Offal; waste animal product; organic matter unfit for consumption.
This word comes from the Spanish 'mondongo,' tripe, entrails.