Latest Desserts Stories

CANTON, Mass., Sept. 9 /PRNewswire/ -- Baskin-Robbins, the world's largest chain of ice cream specialty shops, is featuring Quarterback Crunch® as its September ice cream Flavor of the Month. Football fans and ice cream enthusiasts can cheer on their favorite teams while enjoying a delicious sundae, cup or cone from Baskin-Robbins with this unique flavor just in time to kick off football season. (Logo: http://photos.prnewswire.com/prnh/20100503/NE97472LOGO ) (Logo:...

PITTSBURGH, Pa., Aug. 30 /PRNewswire/ -- Eat'n Park today announced it has re-launched its popular Smiley Cookie® web site on the LCG Commerce platform powered by Magento. In just four weeks, conversion on the site is up 50 percent and average order value has improved by 30 percent. Eat'n Park needed the new Smiley Cookie site, which sells cookie gift baskets, among other things, to be flexible, easy to use, and based on a platform that would support plans for online growth by making it...

CANTON, Mass., Aug. 27 /PRNewswire/ -- Baskin-Robbins, the world's largest chain of ice cream specialty shops, today launched a new way for Baskin-Robbins Facebook fans to earn free scoops of ice cream. For a limited time, Baskin-Robbins Facebook fans can sign up for "Group Scoop" on Facebook(TM) and either start their own group or join someone else's. Once the number of people in a "Group Scoop" group reaches 31, the organizer and all 30 additional members will receive a coupon for a...

ASHEVILLE, N.C., July 15 /PRNewswire/ -- Meet a spirited, kindhearted black Labrador and join him as he sets out to help his elderly and disabled owner with an ingenious new invention in Dingle, The Helpful Ice Cream Cone Delivery Dog (published by AuthorHouse), the colorful new children's book by Audrey Kinsella. It's a particularly hot summer this year, and Dingle, the book's title character, wants to assist his wheelchair-bound owner, Aunt Reeny, who is old and just a little bit cranky,...

CANTON, Mass., June 21 /PRNewswire/ -- Batter up! Baskin-Robbins and Aquafina®, an official sponsor of Major League Baseball(TM), team up to hit a home run this summer by offering exclusive, collectible MLB® mini-helmets with the purchase of a 20 oz. Aquafina bottled water and a two-scoop Baskin-Robbins sundae. For a limited time, beginning this week through September 27, ice cream and baseball enthusiasts can collect all 30 Major League Baseball teams' Mini-Helmets. (Logo:...

ELIZABETH, N.J., June 10 /PRNewswire/ -- As the East Coast recovers from one of its harshest winters, Little Jimmy's Italian Ice and the New York based ALL PRO Eating are shivering with excitement as they announce the first ever Little Jimmy's National Italian Ice Eating Championship which will take place on June 19th, 2010 at Raceway Park in Englishtown, New Jersey at 6pm. Italian Ice and eating competitions have been around for centuries but this will be one of the most chilling events...

CANTON, Mass., June 3 /PRNewswire/ -- Baskin-Robbins this week unveiled a new, multi-million dollar animated advertising campaign that highlights the brand's position as the leader in ice cream flavors by focusing on how interacting with Baskin-Robbins products brings out the best in everyone. (Logo: http://www.newscom.com/cgi-bin/prnh/20100503/NE97472LOGO ) Created by Baskin-Robbins new agency of record, Atlanta-based 22squared and executed by world-class animation studio Nathan Love,...

IRVINE, Calif., May 26 /PRNewswire/ -- Citizen7 Studios, a full-service advertising agency, is now the agency of record for Boardwalk Ice Cream Company. Thanks to its new agency, the makers of the dip-n-roll ice cream treat are about to get a more-than-vanilla brand build-up of their own. Projects will range from website design and development to in-store signage and onsite events driving traffic to its Irvine Spectrum storefront. "Boardwalk is a fun new concept based on a bit of old-time...

CHICAGO, May 20 /PRNewswire/ -- The Food Channel® has released its "Top Ten Dessert Trends." Based on research conducted by The Food Channel in conjunction with CultureWaves(TM), the International Food Futurists(TM), and Mintel International, the list identifies the significant desserts you'll see on the menu throughout the next year. (Photo: http://www.newscom.com/cgi-bin/prnh/20100520/CG08607) "Desserts are a great place to experiment with the non-traditional and unexpected," said Kay...

CONCORD, N.C., May 12 /PRNewswire/ -- PreGel AMERICA, a specialty dessert ingredient company, announced the launch of the company's new online recipe bank for specialty desserts. The database, hosted on the company's corporate Web site www.pregelamerica.com, contains recipes for gelato, sorbetto, Tenero (soft serve), pastries and more. Businesses with an existing dessert concept or in the dessert market will find the database tremendously helpful in providing everything from the latest...