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Last updated on April 17, 2014 at 7:47 EDT

Latest Devine Color Stories

2013-06-10 12:29:16

Newly National Paint Brand also Launches ASID Partnership at NeoCon® Exposition CHICAGO, June 10, 2013 /PRNewswire/ -- Devine Color, which became nationally available in April 2013, is debuting its new and improved paint formula at NeoCon in Chicago from June 10-12. The reformulation of Devine Color Creamy Wall Coatings delivers a Zero VOC interior paint that is easy to apply and boasts a fabric-like finish enhanced with light-enhancing pigments. (Logo:...

2013-04-30 08:41:13

Innovative Brand Retires the Paint Chip, Relaunches to Become National Paint Industry Player CHICAGO, April 30, 2013 /PRNewswire/ -- Devine Color Creamy Wall Coatings is an artist-created paint brand that has been a category innovator since its inception more than 14 years ago. At that time, founder Gretchen Schauffler created Devine Color in her home studio because there was no paint worthy of the colors she imagined - a personal yet bold move that caused major paint brands to take...