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Last updated on April 23, 2014 at 17:36 EDT

Latest Dew Dark Berry Stories

2012-07-18 02:24:41

PURCHASE, N.Y., July 18, 2012 /PRNewswire/ -- Mountain Dew® today announced that its partnership with Warner Bros.' and Legendary Pictures' summer blockbuster "The Dark Knight Rises," which opens in theaters on July 20, is extending beyond the United States with activations to engage DEW and Dark Knight fans in nearly 20 countries across the Americas, Europe, Asia and the Middle East this summer as part of Mountain Dew's first-ever global campaign. PHOTO: Mtn Dew Dark Berry "DEW fans...

2012-06-18 10:22:14

PURCHASE, N.Y., June 18, 2012 /PRNewswire/ -- For super fans eagerly awaiting a taste of Warner Bros. Pictures' and Legendary Pictures' "The Dark Knight Rises," the wait is over. Today, Mountain Dew® launched the highly anticipated DEWGothamCity.com, a hub including never-before-seen Dark Knight content, which provides unprecedented access to Gotham City. From a deeper look at the Dark Knight franchise to exclusive content that helps to bridge the eight-year gap between the trilogy's...

2012-05-26 10:20:02

PURCHASE, N.Y., May 26, 2012 /PRNewswire/ -- Dale Earnhardt Jr.'s popular No. 88 Chevrolet went "dark" today thanks to fans of "The Dark Knight Rises" and Mountain Dew® (DEW). Following a week and a half of voting at DEWCrew.com, Earnhardt revealed which "Dark Knight"-inspired paint scheme will be featured on the hood of his No. 88 Chevrolet in Michigan next month. In addition to the Bat Shield on the hood, the redesign features Batman and Bane, Gotham City's newest villain, on either...

2012-05-14 10:23:40

PURCHASE, N.Y., May 14, 2012 /PRNewswire/ -- Today, Mountain Dew® (DEW) confirmed its partnership with Warner Bros. Pictures' and Legendary Pictures' highly anticipated summer blockbuster "The Dark Knight Rises" with activations that will quench the thirst of both DEW and Dark Knight fans. Luring fans deep into Gotham City through an exclusive digital experience, DEW will unveil exclusive content and storylines from "The Dark Knight Rises" to eager fans before the film's opening day,...