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Last updated on April 19, 2014 at 9:20 EDT

Latest Diageo brands Stories

2010-09-08 07:00:00

NEW YORK, Sept. 8 /PRNewswire/ -- GUINNESS® announced today the launch of the Guinness® Pro Challenge, a national contest to find consumers bold enough to go head-to-head with professional football legend Jerome "The Bus" Bettis. Consumers can share their most memorable athletic moment of character and courage at www.Guinness.com for the chance to win a trip to Dallas the week of pro football's post-season finale and take on Bettis in a head-to-head...

2010-09-01 07:00:00

NEW YORK, Sept. 1 /PRNewswire/ -- Jose Cuervo, the world's largest producer of Tequila, today introduced "Cue the Cuervo," a multi-tiered national marketing campaign that illustrates how the legendary Tequila brand brings together all elements of a night to take it from exciting to epic. "Cue the Cuervo" is inclusive of television, out-of-home, online, print and radio advertising, public relations support, experiential marketing, a social responsibility program and groundbreaking digital...

2010-08-19 11:30:00

ST. CROIX, U.S. Virgin Islands, Aug. 19 /PRNewswire-FirstCall/ -- Diageo USVI, the Virgin Islands' newest rum distiller, today announced the completion of its rum barrel warehouses, where it will age the rum that will be used to produce Captain Morgan products for the United States beginning in 2012. Consisting of two 100,000 square foot warehouses and located in the Estate Diamond area of St. Croix, approximately four miles from the new Captain Morgan distillery, the facility is capable...

2010-08-19 11:04:00

NEW YORK, Aug. 19 /PRNewswire/ -- While more than 100,000 football fans will attend the big game in February, only two fans, and their team of four friends, will hit that same turf for the first-ever Crown Royal Jimmy Bowl. The Jimmy Bowl is a game where pageantry is set aside and die-hard football fans show their true skills, all while taking tips from two-time world champion coach Jimmy Johnson. Crown Royal, with the help of Johnson, will be on a search for fans with a sheer...

2010-08-12 13:37:00

NORWALK, Conn., Aug. 12 /PRNewswire-FirstCall/ -- A study conducted by CAMY, the Center for Alcohol Marketing and Youth, released earlier this week, found a dramatic reduction in the exposure of youth to alcohol advertising in magazines. From 2001 to 2008, exposure dropped by an impressive 48%, demonstrating that the industry's practice of self-regulation and commitment to advertising exclusively in publications with an audience that's at least 70% age 21 or older is working. CAMY's...

2010-07-27 11:27:00

NEW YORK, July 27 /PRNewswire-FirstCall/ -- This summer, Baileys Original Irish Cream is celebrating iced coffee by teaming bartenders and baristas from across the country to create unique coffee-inspired cocktails. Pairs from six cities across the United States are appearing in a series of online videos demonstrating mixology and brewing techniques for perfecting delicious iced coffee cocktails at home. The webisodes, airing on Facebook throughout the months of July and August, are...

2010-07-23 15:24:00

NEW YORK, July 23 /PRNewswire-FirstCall/ -- Red Stripe Beer today announced the world premiere of the Red Stripe Ambassador's "Ambassador Say Relax" video, a reggae remake of the Eighties cult party jam "Relax" originally recorded by Frankie Goes to Hollywood. This remade track and video were produced by Stephen Marley and directed by Tim and Eric, the renowned comedy duo from the Tim and Eric Awesome Show. Red Stripe Facebook fans received an exclusive preview of the video on the...

2010-07-20 06:10:00

CHEYENNE, Wyo., July 20 /PRNewswire/ -- The makers of Captain Morgan Original Spiced Rum are proud to announce the Captain Morgan "Safe Rides Home" designated driver program during Cheyenne Frontier Days. Captain Morgan and his crew of Morganettes are coming to Cheyenne to distribute 1,000 pre-paid "Safe Ride Home" taxi fare vouchers. The vouchers have a maximum value of $7 towards a safe ride home, and will be distributed to legal drinking age consumers at Cheyenne-area hot spots...

2010-07-09 14:17:00

NEW YORK, July 9 /PRNewswire-FirstCall/ -- Ketel One Oranje(TM), the newest addition to the Ketel One® portfolio, honors its fellow countrymen in orange as they make a bid for the championship title this Sunday. As the world watches the clock count down to this epic soccer match, Ketel One Oranje - pronounced "oh-ron-ya" in Dutch - has teamed up with New York mixologist, Giuseppe Gonzalez, to invent a Dutch inspired cocktail. The unique swizzle drink, appropriately...

2010-07-09 05:10:00

HOUSTON, July 9 /PRNewswire-FirstCall/ -- Zwack, the national shot of Hungary, is excited to announce that the best of the best air hockey players will compete at the 2010 Zwack Air Hockey World Championships July 15-18, 2010 in Houston. (Photo: http://photos.prnewswire.com/prnh/20100709/LA32790) (Photo: http://www.newscom.com/cgi-bin/prnh/20100709/LA32790) The 2010 Zwack Air Hockey World Championships, open to both amateurs and experts, will feature 16 Valley-Dynamo air hockey tables...