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Latest Diageo brands Stories

2010-09-30 04:20:00

NEW YORK, Sept. 30 /PRNewswire/ -- Zwack, a premium herbal liquor and the national shot of Hungary (yes, they have a national shot), has been fueling the resurgence of air hockey popularity in North America. One world record, a new undisputed world champion and a series of world-class events have made Zwack and air hockey a winning combination. In June, Zwack sponsored two professional air hockey players (yes, they exist too) to break the world record for the longest marathon game of air...

2010-09-24 04:29:00

DUBLIN, September 24, 2010 /PRNewswire-FirstCall/ -- - Consumers Around the World Join in the Global Celebration in Addition to Live Music Events and Celebrations in Ireland, the USA, the Caribbean and Asia The owners of GUINNESS(R) beer, the world's number one stout, last night hosted the 2010 Arthur's Day global celebration, which kicked off at the world famous St. James's Gate Brewery. Westlife, The Script, Brandon Flowers, Snow Patrol, Kelis, The Manic Street Preachers, and...

2010-09-23 11:51:00

NORWALK, Conn., Sept. 23 /PRNewswire/ -- Diageo has launched a new iPhone app for its cocktails site, thebar.com. With 83 percent of adult consumers conducting party planning research before they even leave home -- this app gives them the chance to be responsible master mixologists and the ultimate party planners, whether they're looking for tips before heading to the store, en route, within the store, or even at their favorite bar. Available on the iTunes US App Store and developed by...

2010-09-13 15:56:00

NORWALK, Conn., Sept. 13 /PRNewswire/ -- A luxurious South Beach yacht party in Great Britain? An over-the-top Brazilian Carnivale celebration in Thailand? It's all possible with the new SMIRNOFF "Nightlife Exchange Project," a globally inspired campaign to bring the world's celebrations together for a once-in-a-lifetime cultural exchange. (Photo: http://photos.prnewswire.com/prnh/20100913/NY63849 ) (Photo: http://www.newscom.com/cgi-bin/prnh/20100913/NY63849 ) In an ambitious move set...

2010-09-08 07:00:00

NEW YORK, Sept. 8 /PRNewswire/ -- GUINNESS® announced today the launch of the Guinness® Pro Challenge, a national contest to find consumers bold enough to go head-to-head with professional football legend Jerome "The Bus" Bettis. Consumers can share their most memorable athletic moment of character and courage at www.Guinness.com for the chance to win a trip to Dallas the week of pro football's post-season finale and take on Bettis in a head-to-head...

2010-09-01 07:00:00

NEW YORK, Sept. 1 /PRNewswire/ -- Jose Cuervo, the world's largest producer of Tequila, today introduced "Cue the Cuervo," a multi-tiered national marketing campaign that illustrates how the legendary Tequila brand brings together all elements of a night to take it from exciting to epic. "Cue the Cuervo" is inclusive of television, out-of-home, online, print and radio advertising, public relations support, experiential marketing, a social responsibility program and groundbreaking digital...

2010-08-19 11:30:00

ST. CROIX, U.S. Virgin Islands, Aug. 19 /PRNewswire-FirstCall/ -- Diageo USVI, the Virgin Islands' newest rum distiller, today announced the completion of its rum barrel warehouses, where it will age the rum that will be used to produce Captain Morgan products for the United States beginning in 2012. Consisting of two 100,000 square foot warehouses and located in the Estate Diamond area of St. Croix, approximately four miles from the new Captain Morgan distillery, the facility is capable...

2010-08-19 11:04:00

NEW YORK, Aug. 19 /PRNewswire/ -- While more than 100,000 football fans will attend the big game in February, only two fans, and their team of four friends, will hit that same turf for the first-ever Crown Royal Jimmy Bowl. The Jimmy Bowl is a game where pageantry is set aside and die-hard football fans show their true skills, all while taking tips from two-time world champion coach Jimmy Johnson. Crown Royal, with the help of Johnson, will be on a search for fans with a sheer...

2010-08-12 13:37:00

NORWALK, Conn., Aug. 12 /PRNewswire-FirstCall/ -- A study conducted by CAMY, the Center for Alcohol Marketing and Youth, released earlier this week, found a dramatic reduction in the exposure of youth to alcohol advertising in magazines. From 2001 to 2008, exposure dropped by an impressive 48%, demonstrating that the industry's practice of self-regulation and commitment to advertising exclusively in publications with an audience that's at least 70% age 21 or older is working. CAMY's...

2010-07-27 11:27:00

NEW YORK, July 27 /PRNewswire-FirstCall/ -- This summer, Baileys Original Irish Cream is celebrating iced coffee by teaming bartenders and baristas from across the country to create unique coffee-inspired cocktails. Pairs from six cities across the United States are appearing in a series of online videos demonstrating mixology and brewing techniques for perfecting delicious iced coffee cocktails at home. The webisodes, airing on Facebook throughout the months of July and August, are...


Word of the Day
bibliopole
  • A bookseller; now, especially, a dealer in rare and curious books.
This word comes from a Greek phrase meaning 'book seller.'
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