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Latest Diageo brands Stories

2011-08-17 19:01:00

NORWALK, Conn., Aug. 17, 2011 /PRNewswire/ -- Smirnoff® today launches the next Smirnoff Nightlife Exchange Project with the audacious goal of getting 10 million people to discover, share and swap the most original nightlife experiences in 50 countries. The Smirnoff Nightlife Exchange Project is an ambitious attempt to discover the world's most unique and interesting nightlife, culminating in one-of-a-kind experiences on the same night all over the world. This year,...

2011-07-15 07:00:00

NEW YORK, July 15, 2011 /PRNewswire/ -- Diageo plc (NYSE: DEO), the world's leading premium spirits, wine and beer company, today announced the launch of QREAM WITH A Q(TM), an ultra-premium cream liqueur. "Qream" was conceived and developed in collaboration with Diageo, by Grammy Award-winning musician, cultural ambassador and style visionary, Pharrell Williams. Williams was instrumental in the development of the cream liqueur - from the taste and bottle design to the marketing and...

2011-06-08 13:30:00

NEW YORK, June 8, 2011 /PRNewswire/ -- The Captain Morgan brand announced today a $150,000 donation to the Loyola Recovery Foundation, based in Pittsford, N.Y., through its First Mate Fund, which was established by the brand in late 2010 to support responsible drinking initiatives and other programs that benefit the community. (Logo: http://photos.prnewswire.com/prnh/20110215/NY48182LOGO ) Operation Economic Freedom, a program of the Loyola Recovery Foundation, focuses on providing job...

2011-05-26 10:32:00

CHARLOTTE, N.C., May 26, 2011 /PRNewswire/ -- With thousands gathering in Charlotte for the race weekend and the quintessential start of summer, one particular fan is competing in a race of his own--one that involves only his sheer physical strength and the No. 17 Jeremiah Weed Ford Fusion. Strongman and resident "This is Jeremiah Weed" ad campaign star Rendy DeLaCruz will race against the clock to pull a real life stock car 100 feet in 60 seconds or less--all while NASCAR champion Matt...

2011-05-10 11:14:00

NORWALK, Conn., May 10, 2011 /PRNewswire/ -- SMIRNOFF®, the world's best-selling vodka, is kicking off round two of the successful reality television show, Master of the Mix. This time, deejays in six select cities will get the chance to audition for their place in music history. Returning for Season 2, Grammy awarded producer/DJ, Just Blaze, and world famous DJ, Kid Capri are turning up the competition as they search the nation for the next Master of the Mix....

2011-04-19 14:45:00

NORWALK, Conn., April 19, 2011 /PRNewswire/ -- Academy Award-winning director Tom Hooper joined Captain Morgan aboard a 17th Century replica of the Galleon Andalucia in an undisclosed tropical location last week to film a new campaign for the celebrated rum brand. Set in the mid-1600's, the campaign will - for the first time ever - feature the re-imagined history of legendary privateer and brand icon, Captain Henry Morgan. (Photo: http://photos.prnewswire.com/prnh/20110419/NY86029)...

2011-03-10 14:55:00

NEW YORK, March 10, 2011 /PRNewswire/ -- March is known for two things: St. Patrick's Day and bracket-busting basketball action. Imagine if you could experience them simultaneously, all while enjoying a pint of GUINNESS®, the world's most iconic Irish stout. This dream will soon become a reality as St. Patrick's Day and the start of basketball's most exciting tournament both occur on March 17th this year. Which is why GUINNESS, the boldest of beers, is calling on...

2011-03-07 08:49:00

NORWALK, Conn., March 7, 2011 /PRNewswire/ -- As consumers look more and more to Smartphone applications to help plan their evenings out, the Makers of Tanqueray® Gin today announced a first of its kind partnership with Zagat to sponsor an iPhone application that will help them do just that. The 'Zagat T&T Finder' offers free access to Zagat's premium ratings and reviews for a selection of top Zagat-selected establishments serving Tanqueray & Tonic in 10...

2011-02-04 13:44:00

DALLAS, Feb. 4, 2011 /PRNewswire/ -- For Crown Royal, the most important drive this weekend will be the one that ensures all adult football fans enjoying the game arrive home safely. As part of its on-going commitment to reinforcing the importance of responsible drinking, Crown Royal will stage branded SUVs throughout the Dallas-area to provide free, safe rides home throughout the weekend. Now in its eighth year, the Crown Royal "Safe Rides Home" designated-driver program has visited...

2011-01-31 07:17:00

NORWALK, Conn., Jan. 31, 2011 /PRNewswire/ -- Diageo, the world's leading premium distilled spirits, beer and wine company, is on the road to a greener future with its fleet of more efficient corporate vehicles. The company announced today that it achieved carbon neutral status for its North American corporate fleet in 2010, a milestone in company efforts towards improved sustainability. In recognition of this accomplishment, Emkay's GoGREEN program recently granted Diageo North America...


Word of the Day
caparison
  • A cloth or covering, more or less ornamented, laid over the saddle or furniture of a horse, especially of a sumpter-horse or horse of state.
  • Clothing, especially sumptuous clothing; equipment; outfit.
  • To cover with a caparison, as a horse.
  • To dress sumptuously; adorn with rich dress.
This word ultimately comes from the Medieval Latin 'cappa,' cloak.
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