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Last updated on April 20, 2014 at 13:20 EDT

Latest Diageo brands Stories

2011-02-04 13:44:00

DALLAS, Feb. 4, 2011 /PRNewswire/ -- For Crown Royal, the most important drive this weekend will be the one that ensures all adult football fans enjoying the game arrive home safely. As part of its on-going commitment to reinforcing the importance of responsible drinking, Crown Royal will stage branded SUVs throughout the Dallas-area to provide free, safe rides home throughout the weekend. Now in its eighth year, the Crown Royal "Safe Rides Home" designated-driver program has visited...

2011-01-31 07:17:00

NORWALK, Conn., Jan. 31, 2011 /PRNewswire/ -- Diageo, the world's leading premium distilled spirits, beer and wine company, is on the road to a greener future with its fleet of more efficient corporate vehicles. The company announced today that it achieved carbon neutral status for its North American corporate fleet in 2010, a milestone in company efforts towards improved sustainability. In recognition of this accomplishment, Emkay's GoGREEN program recently granted Diageo North America...

2011-01-27 10:31:00

NEW YORK, Jan. 27, 2011 /PRNewswire/ -- The makers of Crown Royal are proud to announce a partnership with country music artist Brandon Pruitt. Hot on the heels of Pruitt's private performance and Crown Royal whisky tasting in Nashville, the new face of progressive country music will continue to make appearances at venues across the southeast as a part of the partnership. A self-taught poet and guitarist, the Oklahoma native has captured a very loyal following across the United States...

2010-12-23 08:58:00

NORWALK, Conn., Dec. 23, 2010 /PRNewswire/ -- SMIRNOFF®, the world's best-selling vodka, announced NYC-based deejay and producer, DJ Scratch, as the winner of the brand's first ever reality television show, Master of the Mix. In a quest to crown the hottest DJ in the world, Master of the Mix hosted multiple DJs in cities throughout the world to determine the ultimate mix master. Recognized and praised for his scratching ability and unbelievable skills on the turntables,...

2010-12-08 15:59:00

NORWALK, Conn., Dec. 8, 2010 /PRNewswire/ -- Guinness & Co. today launched a new campaign on Apple's iAd mobile advertising network, ensuring that adult consumers need only look as far as their mobile device in order to interact with their favorite Irish stout. iAds reach millions of iPhone and iPod touch users right in their favorite apps. Running now through St. Patrick's Day, the iAd aligns with the brand's current "Fortune Favors the Bold" campaign and offers consumers of legal...

2010-11-17 16:12:00

NEW YORK, Nov. 17, 2010 /PRNewswire/ -- Johnnie Walker congratulates Jim Furyk for earning the 2010 PGA Player of the Year Award. The FedExCup Champion demonstrated unflappable focus and unwavering determination to achieve this honorable title. It is Furyk's everyday performance, not just a singular moment, which earned him this distinction and reinforces why he bears the century-old Striding Man logo representing the proud sponsor's Keep Walking message on the front of his golf shirt....

2010-11-08 10:16:00

NORWALK, Conn., Nov. 8, 2010 /PRNewswire/ -- ROKK Vodka, imported Swedish vodka from Diageo, announced today that they have selected The Lonely Island, the creative minds behind the Grammy-nominated track and viral video "I'm On a Boat," as "Creative Directors" for the brand. In this role, The Dudes - comprised of comedians Andy Samberg, Akiva Schaffer and Jorma Taccone - will be responsible for the brand's consumer engagement, which includes creating digital material to market the brand...

2010-11-05 15:53:00

NEW YORK, Nov. 5, 2010 /PRNewswire/ -- Who needs to follow in the footsteps of other champions with a celebratory trip to a theme park when you can be the first thoroughbred ever to enjoy a pint at your favorite brewery? As horse-racing's biggest and boldest superstar prepares to race into the record books on Saturday, GUINNESS, the world's best-selling stout, is preparing to open its legendary St. James's Gate Brewery in Dublin for the first-time ever...to a race horse! (Photo:...

2010-11-05 14:48:00

NEW YORK, Nov. 5, 2010 /PRNewswire/ -- For more than 376 years, Captain Morgan has inspired countless party goers to strike the world-renowned Captain Morgan Pose. Yesterday at New Meadowlands Stadium, he upped the ante yet again and issued a challenge unlike any other. Joined by legendary pro football 'Captains,' New York Giants' Jason Sehorn and New York Jets' Keyshawn Johnson, on the 50-yard line of New Meadowlands Stadium, the Captain announced a yearlong, coast-to-coast pursuit to...

2010-10-28 09:09:00

KEY WEST, Fla., Oct. 28 /PRNewswire/ -- Placing a premium on responsibility, Captain Morgan Original Spiced Rum and the City of Key West Department of Transportation are proud to announce the return of Captain Morgan's Safe Ride buses to Fantasy Fest 2010. The Safe Ride buses provide all Fantasy Fest revelers with free public transportation from 5 p.m. to 2 a.m. on Saturday, October 30, 2010. "My friends, every great night starts with a plan, so climb aboard my Safe Ride buses this...