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Last updated on April 18, 2014 at 17:24 EDT

Latest Diageo brands Stories

2010-10-27 06:53:00

NEW YORK, Oct. 27 /PRNewswire/ -- After nearly a year of sweat, tears and tequila, it all comes down to one weekend as the CuervoGames National Finals go live in Las Vegas on Oct. 30, just in time for Halloween. Jose Cuervo, the world's oldest and best-selling tequila, hosts the ultimate weekend-long blowout as CuervoGames, the brand's largest experiential marketing campaign in more than a decade, concludes its inaugural national tour. The finalist teams, comprised of the winning team...

2010-10-25 14:50:00

NORWALK, Conn., Oct. 25 /PRNewswire/ -- Diageo, the world's leading spirits, beer and wine company, has been named a "Great Place to Work" by Connecticut Magazine, in recognition of the company's productive and employee-friendly approach to its business. Diageo's policies, such as generous flex time and telecommuting, as well as benefits like concierge service and backup child care help make it one of the state's most admired employers. "At Diageo we strive to create an environment where...

2010-10-25 06:00:00

NEW YORK, Oct. 25 /PRNewswire/ -- Today, Jose Cuervo, the world's best-selling tequila, publicly appeals to Major League Baseball (MLB) to reschedule Game 3 of the World Series. Jose Cuervo is making this request in an effort to help MLB avoid the embarrassment of rating drops due to the CuervoGames National Finals in Las Vegas taking place simultaneously on Saturday, Oct. 30. Just as the World Series is the culminating event to crown the best team after an entire season of...

2010-10-22 09:42:00

NEW YORK, Oct. 22 /PRNewswire/ -- Jose Cuervo, the world's best-selling tequila, today issued a public invitation to the former New York Governor to enjoy a weekend of responsible festivities in Las Vegas at the CuervoGames National Finals on Oct. 30. Outraged after hearing that he, a 1984 graduate of Harvard Law School, was denied admission into the Harvard Club yesterday, Cuervo has offered to cover his travel and expenses and provide weekend-long VIP access at what promises to be one...

2010-10-11 13:54:00

NEW YORK, Oct. 11 /PRNewswire/ -- After roaming the high seas alone for more than 375 years, legendary party host Captain Morgan threw a bash for the ages Saturday night in Las Vegas to officially welcome supermodel Marisa Miller as his first-ever "First Mate." (Photo: http://photos.prnewswire.com/prnh/20101011/NY79956 ) (Photo: http://www.newscom.com/cgi-bin/prnh/20101011/NY79956 ) At just after midnight on 10/10/10, hundreds in attendance watched as Miller debuted the world premiere...

2010-10-04 12:03:00

NORWALK, Conn., Oct. 4 /PRNewswire/ -- SMIRNOFF®, the world's best-selling vodka, is launching a new reality television show, Master of the Mix. In a quest to crown the hottest DJ in the world, Master of the Mix is hosting multiple DJs in cities throughout the world to determine the ultimate mix master. Hosted by Grammy nominated producer/DJ, Just Blaze, and world famous DJ, Kid Capri, the show will pit the world's most prominent DJs against each other in head-to-head...

2010-09-30 04:20:00

NEW YORK, Sept. 30 /PRNewswire/ -- Zwack, a premium herbal liquor and the national shot of Hungary (yes, they have a national shot), has been fueling the resurgence of air hockey popularity in North America. One world record, a new undisputed world champion and a series of world-class events have made Zwack and air hockey a winning combination. In June, Zwack sponsored two professional air hockey players (yes, they exist too) to break the world record for the longest marathon game of air...

2010-09-24 04:29:00

DUBLIN, September 24, 2010 /PRNewswire-FirstCall/ -- - Consumers Around the World Join in the Global Celebration in Addition to Live Music Events and Celebrations in Ireland, the USA, the Caribbean and Asia The owners of GUINNESS(R) beer, the world's number one stout, last night hosted the 2010 Arthur's Day global celebration, which kicked off at the world famous St. James's Gate Brewery. Westlife, The Script, Brandon Flowers, Snow Patrol, Kelis, The Manic Street Preachers, and...

2010-09-23 11:51:00

NORWALK, Conn., Sept. 23 /PRNewswire/ -- Diageo has launched a new iPhone app for its cocktails site, thebar.com. With 83 percent of adult consumers conducting party planning research before they even leave home -- this app gives them the chance to be responsible master mixologists and the ultimate party planners, whether they're looking for tips before heading to the store, en route, within the store, or even at their favorite bar. Available on the iTunes US App Store and developed by...

2010-09-13 15:56:00

NORWALK, Conn., Sept. 13 /PRNewswire/ -- A luxurious South Beach yacht party in Great Britain? An over-the-top Brazilian Carnivale celebration in Thailand? It's all possible with the new SMIRNOFF "Nightlife Exchange Project," a globally inspired campaign to bring the world's celebrations together for a once-in-a-lifetime cultural exchange. (Photo: http://photos.prnewswire.com/prnh/20100913/NY63849 ) (Photo: http://www.newscom.com/cgi-bin/prnh/20100913/NY63849 ) In an ambitious move set...