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Latest Diageo brands Stories

2011-08-17 19:01:00

NORWALK, Conn., Aug. 17, 2011 /PRNewswire/ -- Smirnoff® today launches the next Smirnoff Nightlife Exchange Project with the audacious goal of getting 10 million people to discover, share and swap the most original nightlife experiences in 50 countries.

2011-07-15 07:00:00

NEW YORK, July 15, 2011 /PRNewswire/ -- Diageo plc (NYSE: DEO), the world's leading premium spirits, wine and beer company, today announced the launch of QREAM WITH A Q(TM), an ultra-premium cream liqueur.

2011-06-08 13:30:00

NEW YORK, June 8, 2011 /PRNewswire/ -- The Captain Morgan brand announced today a $150,000 donation to the Loyola Recovery Foundation, based in Pittsford, N.Y., through its First Mate Fund, which was established by the brand in late 2010 to support responsible drinking initiatives and other programs that benefit the community.

2011-05-26 10:32:00

CHARLOTTE, N.C., May 26, 2011 /PRNewswire/ -- With thousands gathering in Charlotte for the race weekend and the quintessential start of summer, one particular fan is competing in a race of his own--one that involves only his sheer physical strength and the No. 17 Jeremiah Weed Ford Fusion.

2011-05-10 11:14:00

NORWALK, Conn., May 10, 2011 /PRNewswire/ -- SMIRNOFF®, the world's best-selling vodka, is kicking off round two of the successful reality television show, Master of the Mix. This time, deejays in six select cities will get the chance to audition for their place in music history.

2011-04-19 14:45:00

NORWALK, Conn., April 19, 2011 /PRNewswire/ -- Academy Award-winning director Tom Hooper joined Captain Morgan aboard a 17th Century replica of the Galleon Andalucia in an undisclosed tropical location last week to film a new campaign for the celebrated rum brand.