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Latest Diageo brands Stories

2010-11-08 10:16:00

NORWALK, Conn., Nov. 8, 2010 /PRNewswire/ -- ROKK Vodka, imported Swedish vodka from Diageo, announced today that they have selected The Lonely Island, the creative minds behind the Grammy-nominated track and viral video "I'm On a Boat," as "Creative Directors" for the brand. In this role, The Dudes - comprised of comedians Andy Samberg, Akiva Schaffer and Jorma Taccone - will be responsible for the brand's consumer engagement, which includes creating digital material to market the brand...

2010-11-05 15:53:00

NEW YORK, Nov. 5, 2010 /PRNewswire/ -- Who needs to follow in the footsteps of other champions with a celebratory trip to a theme park when you can be the first thoroughbred ever to enjoy a pint at your favorite brewery? As horse-racing's biggest and boldest superstar prepares to race into the record books on Saturday, GUINNESS, the world's best-selling stout, is preparing to open its legendary St. James's Gate Brewery in Dublin for the first-time ever...to a race horse! (Photo:...

2010-11-05 14:48:00

NEW YORK, Nov. 5, 2010 /PRNewswire/ -- For more than 376 years, Captain Morgan has inspired countless party goers to strike the world-renowned Captain Morgan Pose. Yesterday at New Meadowlands Stadium, he upped the ante yet again and issued a challenge unlike any other. Joined by legendary pro football 'Captains,' New York Giants' Jason Sehorn and New York Jets' Keyshawn Johnson, on the 50-yard line of New Meadowlands Stadium, the Captain announced a yearlong, coast-to-coast pursuit to...

2010-10-28 09:09:00

KEY WEST, Fla., Oct. 28 /PRNewswire/ -- Placing a premium on responsibility, Captain Morgan Original Spiced Rum and the City of Key West Department of Transportation are proud to announce the return of Captain Morgan's Safe Ride buses to Fantasy Fest 2010. The Safe Ride buses provide all Fantasy Fest revelers with free public transportation from 5 p.m. to 2 a.m. on Saturday, October 30, 2010. "My friends, every great night starts with a plan, so climb aboard my Safe Ride buses this...

2010-10-27 06:53:00

NEW YORK, Oct. 27 /PRNewswire/ -- After nearly a year of sweat, tears and tequila, it all comes down to one weekend as the CuervoGames National Finals go live in Las Vegas on Oct. 30, just in time for Halloween. Jose Cuervo, the world's oldest and best-selling tequila, hosts the ultimate weekend-long blowout as CuervoGames, the brand's largest experiential marketing campaign in more than a decade, concludes its inaugural national tour. The finalist teams, comprised of the winning team...

2010-10-25 14:50:00

NORWALK, Conn., Oct. 25 /PRNewswire/ -- Diageo, the world's leading spirits, beer and wine company, has been named a "Great Place to Work" by Connecticut Magazine, in recognition of the company's productive and employee-friendly approach to its business. Diageo's policies, such as generous flex time and telecommuting, as well as benefits like concierge service and backup child care help make it one of the state's most admired employers. "At Diageo we strive to create an environment where...

2010-10-25 06:00:00

NEW YORK, Oct. 25 /PRNewswire/ -- Today, Jose Cuervo, the world's best-selling tequila, publicly appeals to Major League Baseball (MLB) to reschedule Game 3 of the World Series. Jose Cuervo is making this request in an effort to help MLB avoid the embarrassment of rating drops due to the CuervoGames National Finals in Las Vegas taking place simultaneously on Saturday, Oct. 30. Just as the World Series is the culminating event to crown the best team after an entire season of...

2010-10-22 09:42:00

NEW YORK, Oct. 22 /PRNewswire/ -- Jose Cuervo, the world's best-selling tequila, today issued a public invitation to the former New York Governor to enjoy a weekend of responsible festivities in Las Vegas at the CuervoGames National Finals on Oct. 30. Outraged after hearing that he, a 1984 graduate of Harvard Law School, was denied admission into the Harvard Club yesterday, Cuervo has offered to cover his travel and expenses and provide weekend-long VIP access at what promises to be one...

2010-10-11 13:54:00

NEW YORK, Oct. 11 /PRNewswire/ -- After roaming the high seas alone for more than 375 years, legendary party host Captain Morgan threw a bash for the ages Saturday night in Las Vegas to officially welcome supermodel Marisa Miller as his first-ever "First Mate." (Photo: http://photos.prnewswire.com/prnh/20101011/NY79956 ) (Photo: http://www.newscom.com/cgi-bin/prnh/20101011/NY79956 ) At just after midnight on 10/10/10, hundreds in attendance watched as Miller debuted the world premiere...

2010-10-04 12:03:00

NORWALK, Conn., Oct. 4 /PRNewswire/ -- SMIRNOFF®, the world's best-selling vodka, is launching a new reality television show, Master of the Mix. In a quest to crown the hottest DJ in the world, Master of the Mix is hosting multiple DJs in cities throughout the world to determine the ultimate mix master. Hosted by Grammy nominated producer/DJ, Just Blaze, and world famous DJ, Kid Capri, the show will pit the world's most prominent DJs against each other in head-to-head...


Word of the Day
siliqua
  • A Roman unit of weight, 1⁄1728 of a pound.
  • A weight of four grains used in weighing gold and precious stones; a carat.
  • In anatomy, a formation suggesting a husk or pod.
  • The lowest unit in the Roman coinage, the twenty-fourth part of a solidus.
  • A coin of base silver of the Gothic and Lombard kings of Italy.
'Siliqua' comes from a Latin word meaning 'a pod.'
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