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Last updated on April 24, 2014 at 1:21 EDT

Latest Diageo North America Stories

2014-03-17 16:29:24

Diageo supports return to flexibility, innovation and entrepreneurship in American whiskey TULLAHOMA, Tenn., March 17, 2014 /PRNewswire/ -- Claiming the integrity of Tennessee whiskey is "under attack" Brown-Forman's Jack Daniels asserts the only way for Tennessee whiskey to be a "premium product representing a world-class standard and utmost quality" is for it to be aged in new oak barrels. Interestingly, according to the website of Brown-Forman owned Early Times whiskey...

2013-11-20 12:25:06

- Partnership Incorporates Multiple Diageo Brands Across the NBA, WNBA and NBA D-League - NEW YORK, Nov. 20, 2013 /PRNewswire/ -- Diageo, the world's leading premium drinks business, and the National Basketball Association (NBA) today announced a new multiyear marketing partnership that will make Diageo the exclusive spirits partner of the league. Diageo brands Ciroc® and Crown Royal® will be integrated into marketing initiatives across the NBA and NBA Development League (NBA...

2013-11-15 16:20:15

Industry Calls for Increased Focus on Repeat Offenders and High BAC Drivers NORWALK, Conn., Nov. 15, 2013 /PRNewswire/ -- Data released yesterday by the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) once again shows the bulk of drunk driving deaths are caused by "hardcore" drunk drivers. In its 2012 annual report on road fatalities, NHTSA published finalized statistics for fatal motor vehicle traffic crashes. Unfortunately, the 2012 data...

2013-05-15 08:38:35

iPads for Soldiers, Packages From Home and the National Organization for Research (NORC) Receive $200,000 in Grants to Further Their Efforts in Support of the Troops WASHINGTON, May 15, 2013 /PRNewswire/ -- Diageo, as part of its Diageo Salutes the Troops initiative, today announced that it has contributed $200,000 to three organizations dedicated to supporting our military troops both at home and abroad: iPads for Soldiers, Packages From Home and the independent research...

2013-02-05 12:22:51

NORWALK, Conn., Feb. 5, 2013 /PRNewswire/ -- Diageo, Norwalk's largest employer, today began using power from 100 percent renewable sources at its North American headquarters on Main Avenue. "By purchasing electricity derived from renewable sources, like wind or solar power, we will reduce our carbon emissions in Norwalk by more than 92 percent," said Diageo North America President Larry Schwartz. In a ceremony at the company headquarters, Schwartz, Mayor Richard Moccia, and employees...

2013-01-16 12:25:39

NEW YORK, Jan. 16, 2013 /PRNewswire/ -- Sundance Channel and Diageo have partnered on a multi-platform, multi-brand sponsorship deal and production project to be launched at the upcoming 2013 Sundance Film Festival. With a variety of activities and a major presence, Diageo's Captain Morgan, Ciroc and Bulleit Bourbon brands will come to life at Sundance Channel's headquarters on Main Street in Park City, Utah during the festival. (Photo: http://photos.prnewswire.com/prnh/20130116/NY43544)...

2013-01-15 12:24:20

NEW YORK, Jan. 15, 2013 /PRNewswire/ -- Jose Cuervo Tradicional -- Mexico's No. 1 super-premium tequila with the same recipe used in Cuervo's original tequila in 1795 - has officially opened the voting phase to select the most inspiring mural in the Tradicional Mural Project. The nationwide program, inspired by the influence of Latino heritage, showcases 10 original murals created by legal drinking age artists from across the United States, and invites consumers to vote through February...

2012-09-06 02:33:27

NEW YORK, Sept. 6, 2012 /PRNewswire/ -- Diageo, the world's leading premium spirits, wine and beer company, today announced that its New York City office has been awarded the US Green Building Council's (USGBC) Leadership in Energy and Environmental Design LEED-CI (Commercial Interior) Gold Certification, the most prestigious and internationally-recognized standard for sustainable design, construction and operation in the world. This is the second Gold distinction to be awarded to Diageo in...

2011-12-09 11:04:00

DALLAS, Dec. 9, 2011 /PRNewswire/ -- Before football fans take their seats for the highly anticipated battle between the New York Giants and Dallas Cowboys in Arlington, Texas on Sunday, Dec. 11, Crown Royal will provide them with the opportunity to give back to Texas volunteer firefighters who have worked hard to keep Texans safe during the worst wildfire season in the state's history. As part of the Crown Royal Heroes Project - an on-going initiative by the whisky brand to honor and give...

2011-09-15 11:19:00

NEW YORK, Sept. 15, 2011 /PRNewswire/ -- Highlighting the top companies who are paving the way for new moms and families everywhere, today Working Mother magazine has announced DIAGEO North America as one of the 2011 Working Mother 100 Best Companies. Demonstrating the power of change and their unwavering commitment to parents nationwide, 100 percent of this year's winning companies offer flextime hours, telecommuting, paid maternity leave and employee assistance programs. "With more than...