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Latest Diageo North America Stories

2011-04-01 16:10:00

NORWALK, Conn., April 1, 2011 /PRNewswire/ -- April is Alcohol Awareness Month, and Diageo, the world's leading spirits, wine and beer company, and industry leader in promoting responsible drinking, marked the occasion by congratulating Apolo Ohno, the most decorated US Winter Olympian for presenting The Century Council's interactive 'Ask, Listen, Learn: Kids and Alcohol Don't Mix' program at the Cloonan Middle school in Stamford. Guy Smith, Executive Vice President, Diageo North...

2011-02-18 13:14:00

WASHINGTON, Feb. 18, 2011 /PRNewswire/ -- CIROC Ultra Premium Vodka and the National Basketball Association's Washington Wizards recently announced the launch of a year-long social responsibility partnership that will include several in-game promotions, public service announcements (PSA) and social responsibility programming at the Verizon Center through October 2011. To kick-off this initiative, CIROC and the Washington Wizards recently unveiled two "Safe Rides" PSAs starring Washington...

2011-01-31 07:17:00

NORWALK, Conn., Jan. 31, 2011 /PRNewswire/ -- Diageo, the world's leading premium distilled spirits, beer and wine company, is on the road to a greener future with its fleet of more efficient corporate vehicles. The company announced today that it achieved carbon neutral status for its North American corporate fleet in 2010, a milestone in company efforts towards improved sustainability. In recognition of this accomplishment, Emkay's GoGREEN program recently granted Diageo North America...

2010-11-17 16:12:00

NEW YORK, Nov. 17, 2010 /PRNewswire/ -- Johnnie Walker congratulates Jim Furyk for earning the 2010 PGA Player of the Year Award. The FedExCup Champion demonstrated unflappable focus and unwavering determination to achieve this honorable title. It is Furyk's everyday performance, not just a singular moment, which earned him this distinction and reinforces why he bears the century-old Striding Man logo representing the proud sponsor's Keep Walking message on the front of his golf shirt....

2010-10-27 06:53:00

NEW YORK, Oct. 27 /PRNewswire/ -- After nearly a year of sweat, tears and tequila, it all comes down to one weekend as the CuervoGames National Finals go live in Las Vegas on Oct. 30, just in time for Halloween. Jose Cuervo, the world's oldest and best-selling tequila, hosts the ultimate weekend-long blowout as CuervoGames, the brand's largest experiential marketing campaign in more than a decade, concludes its inaugural national tour. The finalist teams, comprised of the winning team...

2010-10-25 14:50:00

NORWALK, Conn., Oct. 25 /PRNewswire/ -- Diageo, the world's leading spirits, beer and wine company, has been named a "Great Place to Work" by Connecticut Magazine, in recognition of the company's productive and employee-friendly approach to its business. Diageo's policies, such as generous flex time and telecommuting, as well as benefits like concierge service and backup child care help make it one of the state's most admired employers. "At Diageo we strive to create an environment where...

2010-10-25 06:00:00

NEW YORK, Oct. 25 /PRNewswire/ -- Today, Jose Cuervo, the world's best-selling tequila, publicly appeals to Major League Baseball (MLB) to reschedule Game 3 of the World Series. Jose Cuervo is making this request in an effort to help MLB avoid the embarrassment of rating drops due to the CuervoGames National Finals in Las Vegas taking place simultaneously on Saturday, Oct. 30. Just as the World Series is the culminating event to crown the best team after an entire season of...

2010-10-22 09:42:00

NEW YORK, Oct. 22 /PRNewswire/ -- Jose Cuervo, the world's best-selling tequila, today issued a public invitation to the former New York Governor to enjoy a weekend of responsible festivities in Las Vegas at the CuervoGames National Finals on Oct. 30. Outraged after hearing that he, a 1984 graduate of Harvard Law School, was denied admission into the Harvard Club yesterday, Cuervo has offered to cover his travel and expenses and provide weekend-long VIP access at what promises to be one...


Word of the Day
penuche
  • A fudgelike confection of brown sugar, cream or milk, and chopped nuts.
'Penuche' is a variant of 'panocha,' a coarse grade of sugar made in Mexico. 'Panocha' probably comes from the Spanish 'panoja, panocha,' ear of grain.
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