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Latest Diageo North America Stories

2010-09-30 04:20:00

NEW YORK, Sept. 30 /PRNewswire/ -- Zwack, a premium herbal liquor and the national shot of Hungary (yes, they have a national shot), has been fueling the resurgence of air hockey popularity in North America. One world record, a new undisputed world champion and a series of world-class events have made Zwack and air hockey a winning combination. In June, Zwack sponsored two professional air hockey players (yes, they exist too) to break the world record for the longest marathon game of air...

2010-09-01 07:00:00

NEW YORK, Sept. 1 /PRNewswire/ -- Jose Cuervo, the world's largest producer of Tequila, today introduced "Cue the Cuervo," a multi-tiered national marketing campaign that illustrates how the legendary Tequila brand brings together all elements of a night to take it from exciting to epic. "Cue the Cuervo" is inclusive of television, out-of-home, online, print and radio advertising, public relations support, experiential marketing, a social responsibility program and groundbreaking digital...

2010-06-23 14:17:00

LOS ANGELES, June 23 /PRNewswire-FirstCall/ -- City leaders and planners, law enforcement officers, bar and restaurant proprietors and neighborhood organization heads from across California will discuss 'best practices' to manage 'hospitality zones' in their cities when they meet in Los Angeles on Monday, June 28, for the California Sociable City Forum: Investing in a Safe and Vibrant Nighttime Economy organized by the Responsible Hospitality Institute (RHI) and sponsored in part by...

2010-06-17 10:56:00

WILMINGTON, N.C., June 17 /PRNewswire-FirstCall/ -- City leaders and planners, law enforcement officers, bar and restaurant proprietors and neighborhood organization heads from across North Carolina will discuss 'best practices' to manage 'hospitality zones' in their cities when they meet in Wilmington on Friday, June 18, for the North Carolina Sociable City Forum: Investing in a Safe and Vibrant Nighttime Economy organized by the Responsible Hospitality Institute (RHI) and sponsored in...

2010-06-16 12:06:00

NEW YORK, June 16 /PRNewswire/ -- Soccer for Peace, a New York based non-profit organization aiming to unite children of war-torn regions in their shared love of sport, hosted a viewing party / fundraiser at the Maritime Hotel in NYC, on occasion of the USA vs. England World Cup match. The event was sponsored by Jose Cuervo Tradicional, whose ongoing campaign uses soccer as a vehicle to promote social responsibility. During halftime Christina Hsu, Brand Manager, Diageo, Jose Cuervo...

2010-06-07 12:18:00

NEW YORK, June 7 /PRNewswire/ -- Jose Cuervo, the world's first tequila maker, will celebrate the highly anticipated kick-off of the most important international soccer tournament on the planet with events across the United States. Jose Cuervo Tradicional has called up a team of eleven stars to suit up and join fans at Pep Rallies and Viewing Parties taking place in Chicago, Las Vegas, Houston, Dallas, Phoenix and Denver, from June 10-12, 2010. As official sponsor of US Soccer and the...

2010-03-29 11:00:00

NEW YORK, March 29 /PRNewswire-FirstCall/ -- With the close of the Winter Games, competitors across the country are now gearing up for a new kind of Games. The ultimate bragging rights are about to be bestowed upon a select few individuals who prove they have what it takes to be an ultimate challenger. Jose Cuervo, the world's best-selling tequila, today announced the launch of CuervoGames, the brand's largest experiential marketing campaign in more than a decade. Through CuervoGames, the...

2010-01-15 07:30:00

MIAMI, Jan. 15 /PRNewswire-FirstCall/ -- Diageo, the world's leading spirits, beer and wine company, is delivering more than 45,000 pounds of food and emergency supplies to earthquake victims in Haiti today. Diageo's specially commissioned 727 aircraft departs Miami this morning. This mission is part of Diageo's Spirit of the Americas Humanitarian Aid program, an ongoing effort to deliver critical assistance to disaster zones and communities where Diageo's employees and their families...

2009-09-23 07:00:00

NORWALK, Conn., Sept. 23 /PRNewswire-FirstCall/ -- Diageo, the world's leading spirits, beer and wine company, has been named one of the "100 Best Companies for Working Mothers" by Working Mother magazine for its unwavering dedication to family-friendly benefits. Diageo is recognized alongside the world's most progressive companies who endeavor to help mothers excel in the workplace while balancing the demands of a family. With top marks in workforce profile, compensation, childcare,...

2009-04-22 14:55:00

Diageo Employees Across North America Partner with Community Organizations to Promote Environmental Responsibility NORWALK, Conn., April 22 /PRNewswire-FirstCall/ -- As part of its ongoing commitment to the environment, Diageo, the world's leading spirits, wine and beer company, announced today its commitment to a variety of initiatives across North America aimed at celebrating Earth Day. Employees from Norwalk, CT, Plainfield, IL and Amherstberg, ON will all be working with organizations...


Word of the Day
drawcansir
  • A blustering, bullying fellow; a pot-valiant braggart; a bully.
This word is named for Draw-Can-Sir, a character in George Villiers' 17th century play The Rehearsal.
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