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Latest Diageo North America Stories

2009-04-15 16:31:00

Students Learn From Survivor During Alcohol Awareness Month NORWALK, Conn., April 15 /PRNewswire-FirstCall/ -- Diageo, the world's leading spirits, wine and beer company is proud to support The Century Council, a not-for-profit organization dedicated to fighting drunk driving and underage drinking. April is Alcohol Awareness Month and The Century Council will be sponsoring programs across the United States including 'Brandon Tells His Story' and 'Ask, Listen, Learn.' Brandon Silveria, of...

2009-01-22 11:20:00

NEW YORK, Jan. 22 /PRNewswire/ -- Jose Cuervo, the world's first tequila maker, will launch a partnership with the Institute for Mexicans Abroad (IME) during the Mexico vs. Sweden soccer match on January 28th in Oakland. Jose Cuervo Tradicional will contribute funds to promote adult education through IME Grants, a scholarship program offered in collaboration with the University of California. The brand has designated Ramon Ramirez, former midfielder for the Mexican National Soccer Team,...

2008-11-04 18:00:12

BOSTON, Nov. 4 /PRNewswire-FirstCall/ -- The Boston Beer Company, Inc. reported third quarter core product depletions increase of 12% and net revenue growth of 20%, but with a net loss for the third quarter of $0.3 million, or $0.02 per diluted share. Depletions growth was driven by Samuel Adams(R) Seasonals, Twisted Tea(R) and the Brewmaster's Collection. The net loss was primarily driven by increased costs of raw and package materials, Pennsylvania Brewery costs which include start-up...

2008-10-23 18:00:17

LINCOLN, Neb., Oct. 23 /PRNewswire-FirstCall/ -- Diageo, the world's leading spirits, wine and beer company applauds the Nebraska Liquor Control Commission (NLCC) for adopting a rule that codifies Nebraska's longstanding practice of following federal standards when it comes to classifying beer. After a public comment period that began on July 31, 2008, the Commission upheld Nebraska's logical classification of flavored malt beverages as beer. Flavored malt beverages, which are malt based...

2008-09-18 12:00:40

PHOENIX, Sept. 18 /PRNewswire-FirstCall/ -- Diageo, the world's leading spirits, wine, and beer company, is proud to support Julie Foudy, former US Women's Soccer Team star and a role model for young girls across the country, as she introduced the 'Girl Talk' program today to students today at Xavier College Preparatory in Phoenix. Designed by The Century Council, a not-for-profit organization funded by Diageo and other distillers dedicated to fighting underage drinking and drunk driving,...

2008-06-18 06:00:21

By Martin Flanagan SPIRITS giant Diageo, Scotland's biggest whisky producer, has launched an American legal action against a regulatory ruling that has raised the taxes on its flavoured beer products by 1,600 per cent. Diageo-Guinness USA has taken the case to the California Superior Court in Sacramento County in a joint action with the Flavored Malt Beverage Coalition, a Diageo spokesman confirmed yesterday. Gary Galanis, Diageo-Guinness USA's vice-president for corporate...

2008-06-17 09:00:45

Diageo-Guinness USA, a division of Diageo, and the Flavored Malt Beverage Coalition filed suit against California's Board of Equalization challenging regulations that will reclassify flavored beer, which is malt based, as a distilled spirit, increasing the taxes on these products by more than 1600%. The complaint seeks to invalidate the Board of Equalization (BOE) regulations as illegal on a number of grounds, including that the BOE does not have the authority to classify alcohol beverages...

2008-06-16 18:00:25

NORWALK, Conn., June 16 /PRNewswire/ -- Diageo-Guinness USA, a division of Diageo, the worlds leading spirits, wine and beer company, and the Flavored Malt Beverage Coalition filed suit yesterday against California's Board of Equalization (BOE) challenging regulations that will reclassify flavored beer -- which is malt based -- as a distilled spirit, increasing the taxes on these products by more than 1600 percent. The complaint seeks to invalidate the BOE regulations as illegal on a...

2007-04-19 09:00:26

NORWALK, Conn., April 19 /PRNewswire-FirstCall/ -- With the hot summer months approaching, Diageo North America today announced exciting product news from its fast-growing and industry-leading Progressive Adult Beverages (PAB) category. These flavored malt beverages are arriving just in time for this key selling period, with the popular Smirnoff Raw Tea brand launching nationwide -- including a new Green Tea flavor -- as well as new offerings being added to the Smirnoff Ice and Captain...

2007-03-15 09:00:53

NORWALK, Conn., March 15 /PRNewswire-FirstCall/ -- Diageo, the world's leading spirits, wine and beer company, is proud to announce that it has won a total of nine Hot Brand awards from leading industry analyst Impact Databank. Diageo is the only company to be recognized for its brand performance across three categories, with five spirits brands, two wine brands, and two of its beer brands receiving the Hot Brand designation. Diageo Brands recognized as Impact Hot Brands for 2006 are:...


Word of the Day
penuche
  • A fudgelike confection of brown sugar, cream or milk, and chopped nuts.
'Penuche' is a variant of 'panocha,' a coarse grade of sugar made in Mexico. 'Panocha' probably comes from the Spanish 'panoja, panocha,' ear of grain.
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