Latest Diageo Stories
NEW YORK, Dec. 2, 2010 /PRNewswire/ -- Sean "Diddy" Combs and CIROC Vodka today announced the return of their widely acclaimed Safe Rides initiative, which will include a first-ever partnership with the New York City Department of Transportation (NYC DOT). Combs will serve alongside NYC officials to launch a citywide safe driving initiative designed to celebrate the city's designated drivers while providing free transportation home in an effort to promote responsible decision-making. As...
Eva Longoria to star in multimedia campaign for Diageo-backed French liqueur. New York, NY (PRWEB) November 30, 2010 The Levinson Tractenberg Group has been engaged by NUVO Sparkling Liqueur to develop an image and branding campaign that will feature actress/philanthropist Eva Longoria. "NUVO is a sophisticated liqueur for the elite customer," says creator Raphael Yakoby, London Group LLC. "Eva's magnetic beauty, sensual femininity and impeccable taste embody NUVO and we're thrilled to...
NEW YORK, Nov. 17, 2010 /PRNewswire/ -- Johnnie Walker congratulates Jim Furyk for earning the 2010 PGA Player of the Year Award. The FedExCup Champion demonstrated unflappable focus and unwavering determination to achieve this honorable title. It is Furyk's everyday performance, not just a singular moment, which earned him this distinction and reinforces why he bears the century-old Striding Man logo representing the proud sponsor's Keep Walking message on the front of his golf shirt. "In...
NORWALK, Conn., Nov. 8, 2010 /PRNewswire/ -- ROKK Vodka, imported Swedish vodka from Diageo, announced today that they have selected The Lonely Island, the creative minds behind the Grammy-nominated track and viral video "I'm On a Boat," as "Creative Directors" for the brand. In this role, The Dudes - comprised of comedians Andy Samberg, Akiva Schaffer and Jorma Taccone - will be responsible for the brand's consumer engagement, which includes creating digital material to market the brand...
NEW YORK, Nov. 5, 2010 /PRNewswire/ -- Who needs to follow in the footsteps of other champions with a celebratory trip to a theme park when you can be the first thoroughbred ever to enjoy a pint at your favorite brewery? As horse-racing's biggest and boldest superstar prepares to race into the record books on Saturday, GUINNESS, the world's best-selling stout, is preparing to open its legendary St. James's Gate Brewery in Dublin for the first-time ever...to a race horse! (Photo:...
NEW YORK, Nov. 5, 2010 /PRNewswire/ -- For more than 376 years, Captain Morgan has inspired countless party goers to strike the world-renowned Captain Morgan Pose. Yesterday at New Meadowlands Stadium, he upped the ante yet again and issued a challenge unlike any other. Joined by legendary pro football 'Captains,' New York Giants' Jason Sehorn and New York Jets' Keyshawn Johnson, on the 50-yard line of New Meadowlands Stadium, the Captain announced a yearlong, coast-to-coast pursuit to...
KEY WEST, Fla., Oct. 28 /PRNewswire/ -- Placing a premium on responsibility, Captain Morgan Original Spiced Rum and the City of Key West Department of Transportation are proud to announce the return of Captain Morgan's Safe Ride buses to Fantasy Fest 2010. The Safe Ride buses provide all Fantasy Fest revelers with free public transportation from 5 p.m. to 2 a.m. on Saturday, October 30, 2010. "My friends, every great night starts with a plan, so climb aboard my Safe Ride buses this...
NEW YORK, Oct. 27 /PRNewswire/ -- After nearly a year of sweat, tears and tequila, it all comes down to one weekend as the CuervoGames National Finals go live in Las Vegas on Oct. 30, just in time for Halloween. Jose Cuervo, the world's oldest and best-selling tequila, hosts the ultimate weekend-long blowout as CuervoGames, the brand's largest experiential marketing campaign in more than a decade, concludes its inaugural national tour. The finalist teams, comprised of the winning team...
NORWALK, Conn., Oct. 25 /PRNewswire/ -- Diageo, the world's leading spirits, beer and wine company, has been named a "Great Place to Work" by Connecticut Magazine, in recognition of the company's productive and employee-friendly approach to its business. Diageo's policies, such as generous flex time and telecommuting, as well as benefits like concierge service and backup child care help make it one of the state's most admired employers. "At Diageo we strive to create an environment where...
NEW YORK, Oct. 25 /PRNewswire/ -- Today, Jose Cuervo, the world's best-selling tequila, publicly appeals to Major League Baseball (MLB) to reschedule Game 3 of the World Series. Jose Cuervo is making this request in an effort to help MLB avoid the embarrassment of rating drops due to the CuervoGames National Finals in Las Vegas taking place simultaneously on Saturday, Oct. 30. Just as the World Series is the culminating event to crown the best team after an entire season of competition,...
