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Last updated on April 20, 2014 at 14:04 EDT

Latest Diageo Stories

2013-11-20 12:24:33

Sean "Diddy" Combs Announces CIROC as "The Toast of the NBA" NEW YORK, Nov. 20, 2013 /PRNewswire/ -- CIROC Ultra Premium Vodka and the National Basketball Association (NBA) today introduced a multiyear marketing agreement and unveiled "The Toast of the NBA" campaign. This announcement heralds a larger partnership entered into with the NBA by Diageo, the world's leading premium drinks business and parent company of CIROC. As part of the agreement CIROC Ultra Premium, led by Sean...

2013-11-15 16:20:15

Industry Calls for Increased Focus on Repeat Offenders and High BAC Drivers NORWALK, Conn., Nov. 15, 2013 /PRNewswire/ -- Data released yesterday by the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) once again shows the bulk of drunk driving deaths are caused by "hardcore" drunk drivers. In its 2012 annual report on road fatalities, NHTSA published finalized statistics for fatal motor vehicle traffic crashes. Unfortunately, the 2012 data...

2013-11-14 04:22:14

The Smirnoff Co. releases new app that blends Facebook, Instagram and Twitter content from users' social circles to create shareable, one-of-a-kind video NEW YORK, Nov. 14, 2013 /PRNewswire/ -- Today The Smirnoff Co., maker of the world's number one vodka, announces the global launch of the Mixhibit app, the groundbreaking new tool that blends users' best moments captured on Facebook, Instagram and Twitter into a one-of-a-kind video. Available now at the iTunes Store and Google Play...

2013-11-07 16:28:39

Alcohol Justice Demands Diageo Keep Red Stripe "Burst" Out of U.S. Market SAN FRANCISCO, Nov. 7, 2013 /PRNewswire-USNewswire/ -- A Jamaican-based Diageo representative, Erin Mitchell, has admitted that a youth-oriented, alcopop product is being tested on the 18-24 year old market in Jamaica and is being considered for United States distribution. (Logo: http://photos.prnewswire.com/prnh/20110727/DC41105LOGO) With a shocking display of truth rarely seen among alcohol producers, the...

2013-09-27 08:23:42

MANCHESTER, England and SHANGHAI, September 27, 2013 /PRNewswire/ -- Following the success of the award winning Johnnie Walker Houses in Shanghai and Beijing, creative agency LOVE has now designed a third House for Diageo in Seoul. Just being launched, the super deluxe whisky embassy is described by LOVE in design terms as "The most ambitious Johnnie Walker House to-date". To view the Multimedia News Release, please click:...

Guiness Arthur's Day Criticized By Irish
2013-09-26 08:58:38

Michael Harper for redOrbit.com - Your Universe Online In 2009 the world-renowned Guinness brewery in Ireland created “Arthur’s Day” to celebrate the first black stout beer ever poured by founder Arthur Guinness on September 26 some 250 years ago. In the four years since the first recognition of the pseudo-holiday, some Irish citizens are beginning to oppose the festivities and warn against dangerous drinking behavior. Guinness’ parent company Diageo has made quite an event of...

2013-09-23 20:22:02

Not able to attend in person? Tune in for the live-stream concert experience HOLLYWOOD, Calif., Sept. 23, 2013 /PRNewswire/ -- GUINNESS & Co. and Jimmy Kimmel Live! are teaming up to present a concert with iconic musical legend Sir Paul McCartney. Immediately following tonight's episode of Jimmy Kimmel Live!, McCartney will begin his performance - live on historic Hollywood Blvd. -- which will be available via live-stream on Myspace.com/JimmyKimmelLive. GUINNESS presents the...

2013-09-23 12:24:55

BIRMINGHAM, England, September 23, 2013 /PRNewswire/ -- The trade-only online publication, just-drinks, has welcomed a new arrival to complement its corporate account team. Kira Bahia, who assumes the newly-created position of corporate account manager, joins just-drinks from London-based estate agent Foxtons, where she worked closely with both local and international clients. In her new role, Kira will be responsible for developing key client relationships and...

2013-09-20 08:22:05

SINGAPORE, September 20, 2013 /PRNewswire/ -- JOHNNIE WALKER(R)BLUE LABELTM GALLERY SET TO LIGHT UP WORLD'S KEY AIRPORTS You will no doubt have heard of a message in a bottle but perhaps not a 3D art exhibition in a bottle. This is exactly what JOHNNIE WALKER BLUE LABELTM, the world's leading ultra-premium Scotch whisky, has created in conjunction with some of the most celebrated international contemporary artists and fashion designers. (Photo:...

2013-08-13 12:24:20

'Since Way Back' Celebrates Legendary Moments That Have Inspired Great Stories NEW YORK, Aug. 13, 2013 /PRNewswire/ -- Bushmills® Irish Whiskey, one of the most classic names in spirits with hundreds of years of distilling tradition behind it, is welcoming the highly-acclaimed actor Aaron Paul to its 'Since Way Back' program and family. Aaron joins three of his closest friends on this journey, tasked with sharing personal stories and defining influences that have led Paul through...