Latest Diageo Stories

NEW YORK, April 5, 2012 /PRNewswire/ -- Bodega Navarro Correas, one of the most historic and renowned of Argentine wine companies, is proud to be the official wine of the Broadway revival of Evita, opening April 5, at the Marquis Theater. The highly anticipated return of the Andrew Lloyd Webber musical to New York, is inspired by the life and times of the legendary Argentine first lady, Eva Peron. The production stars the acclaimed Argentine actress Elena Roger, Puerto Rican...

MIAMI, March 29, 2012 /PRNewswire/ -- Hispanicize 2012 today unveiled its line-up of feature length, short and documentary films as well as more than a dozen professional development sessions that together comprise the first annual Hispanicize 2012 National Latino Film Showcase. "With this inaugural showcase Latino filmmakers and filmmaking officially become a core part of our event's DNA," said Manny Ruiz, organizer and creative director of Hispanicize 2012, the third...

NORWALK, Conn., March 28, 2012 /PRNewswire/ -- Today, the makers of Captain Morgan Original Spiced Rum released Captain's Conquest, a groundbreaking mobile social game that rewards players for real-life exploration, adventure and social influence by transforming cities into the open seas and encouraging players to navigate Captain Henry Morgan's world. The Captain's Conquest mobile game is available for free download in both Android Market and the Apple App Store....

NEW YORK, March 15, 2012 /PRNewswire/ -- Today three iconic brands - GUINNESS®, BAILEYS® and BUSHMILLS® - joined New York City's Department of Transportation (DOT) to announce a month-long "Safe Rides Home" campaign to promote responsible consumption of alcohol throughout the bracket-busting playoff season, on St. Patrick's Day and for other festivities throughout the month of March. Now through the end of the month thousands of free taxi, livery car and public transit rides will...

INDIANAPOLIS, Feb. 7, 2012 /PRNewswire/ -- There are certain people who go above and beyond to change the lives of others. From soldiers who protect our country to individuals who serve as leaders within their communities, Crown Royal is looking to pay tribute to those who are making a difference. The whisky brand is encouraging adult fans to nominate their personal heroes (21 or older) for naming rights to the NASCAR Sprint Cup Series race, the Crown Royal Presents the "Your Hero's...

INDIANAPOLIS, Feb. 3, 2012 /PRNewswire/ -- Entertainment mogul Kevin Liles, founder and CEO of KWL Management, is teaming up with DeMaurice Smith, Executive Director of the NFL Players Association, Michael Kempner, president and CEO of MWW Group, one of the ten largest independent global PR agencies, and Tequila Don Julio to host the 2nd annual sports and entertainment Super Bowl dinner at The Field House on Saturday, February 4th in Indianapolis. The dinner, held in honor of...

MIAMI, Feb. 2, 2012 /PRNewswire/ -- Building on the success of last year's campaign, Ketel One® Vodka has once again partnered with MIAMI Magazine to support Miami's philanthropic Hispanic community with the "Modern Hispanic Gentlemen" program. Four influential Hispanic males who embody the style and substance of a Ketel One modern gentleman have been identified, and Ketel One® Vodka will be making a donation to four local charities selected by each of the finalists....

NORWALK, Conn., Jan. 18, 2012 /PRNewswire/ -- SMIRNOFF®, the world's best-selling vodka, announced DJ P from Springfield, Missouri as Season Two winner of the brand's reality television show, Master of the Mix. After making the cut and surviving the cross-country open casting tour with Kid Capri and previous Season 1 contestants, DJ P battled the best of underground talent and preserved 10-weeks of grilling from revered producer and host, Just Blaze, world famous DJ, Kid Capri,...

NORWALK, Conn., Dec. 27, 2011 /PRNewswire/ -- Diageo, the world's leading distilled spirits, beer and wine company, today declared 2011 a milestone year for progress in the reduction of drunk driving and underage drinking. Recent reports released this month by highly respected independent and government organizations demonstrate the serious progress that can be made when public and private stakeholders work together for a common cause. "This year's data demonstrates...

LOS ANGELES, Dec. 16, 2011 /PRNewswire/ -- The countdown to 2012 just got a whole lot sexier. Sean "Diddy" Combs and CIROC Ultra Premium Vodka have partnered with Bravo to create a multilevel platform for the 2011 holiday and New Year season, "CIROC THE NEW YEAR WITH THE REAL HOUSEWIVES OF NEW YEAR'S EVE." This fully integrated marketing campaign focuses on Bravo's Real Housewives and features an Enter to Win Sweepstakes, on www.bravotv.com/newyears. 'Housewife' aficionados have the...