Latest Diageo Stories

NEW YORK, Sept. 15, 2011 /PRNewswire/ -- Highlighting the top companies who are paving the way for new moms and families everywhere, today Working Mother magazine has announced DIAGEO North America as one of the 2011 Working Mother 100 Best Companies. Demonstrating the power of change and their unwavering commitment to parents nationwide, 100 percent of this year's winning companies offer flextime hours, telecommuting, paid maternity leave and employee assistance programs. "With more than...

NAPA, Calif., Sept. 15, 2011 /PRNewswire/ -- Do you entertain in style? Do guests congregate in your kitchen, line up for your barbecues, and schedule vacations around your dinner parties? Today, Sterling Vineyards, the landmark Napa Valley winery, is proud to announce their "Sterling Ultimate Host Contest" - a nationwide search to find the host or hostess who can tackle any occasion with ease while maintaining a flare for creativity. Whether you're uncorking a bottle for a casual...

AMSTERDAM, September 14, 2011 /PRNewswire/ -- Fairfood International [http://www.fairfood.org ] is delighted to see that the world's leading premium drinks company, Diageo, has committed to sourcing sustainable cream in its newest Sustainability & Responsibility Report 2011 [http://srreport2011.diageoreports.com ], released yesterday. Friday nights are for laughing late with friends, not working late, especially with a bottle of Baileys [http://www.baileys.com ]....

NEW YORK, Sept. 13, 2011 /PRNewswire/ -- The country can finally proclaim that it's football season and one thing is certain--the fans are ready. There are fans of the game, and then there are fans that change the game. To pay tribute to those bold fans who display an elite amount of character, confidence and conviction, GUINNESS® and the Pro Football Hall of Fame today announce their 2011 season partnership and their search for the game's boldest fans. With more than 250 years of...

NORWALK, Conn., Sept. 8, 2011 /PRNewswire/ -- Madonna will attend the Smirnoff Nightlife Exchange Project event in New York City on November 12, it was confirmed today by Live Nation Entertainment. The event will include the search to find the most unique, and innovative dancer who performs in front of Madonna and her long-time choreographers, Rich + Tone. The last dancer standing at the end of the epic dance-off has the chance of winning the coveted prize and becoming part of her official...

NORWALK, Conn., Aug. 17, 2011 /PRNewswire/ -- Smirnoff® today launches the next Smirnoff Nightlife Exchange Project with the audacious goal of getting 10 million people to discover, share and swap the most original nightlife experiences in 50 countries. The Smirnoff Nightlife Exchange Project is an ambitious attempt to discover the world's most unique and interesting nightlife, culminating in one-of-a-kind experiences on the same night all over the world. This year, Madonna joins the...

INDIANAPOLIS, July 28, 2011 /PRNewswire/ -- In a continuing effort to provide race fans with an unrivaled experience and honor all of the nation's heroes, the Crown Royal® brand today announced it will become entitlement sponsor of the 2012 NASCAR Sprint Cup Series race at Indianapolis Motor Speedway. Officially titled, the Crown Royal "Your Hero's Name Here" 400 at the Brickyard, the race will serve as an expansion of the annual "Your Name Here" program and not only honor U.S. service...

NEW YORK, July 26, 2011 /PRNewswire/ -- Fed up with news of labor disputes among professional sports leagues, Jose Cuervo, the world's largest producer of Tequila and title sponsor of the recently announced Jose Cuervo Pro Beach Volleyball Series, today declared to always keep beach volleyball in play. The show of commitment to both professional beach volleyball players and sports fans alike earned the support of professional basketball player Kevin Love, who simultaneously announced he...

NAPA, Calif., July 21, 2011 /PRNewswire/ -- Sterling Vineyards, the landmark Calistoga winery, announces the ninth annual Sterling Silver Screen Series®. Once again, through the generosity of NBC Universal®, the 2011 summer season of movies in the vineyards will feature classic and "neo-classic" films in a range of genres, from the Universal archives. All proceeds from the summer screenings will benefit two local non profits; the Calistoga Family Center and the St. Helena Family...

NEW YORK, July 15, 2011 /PRNewswire/ -- Diageo plc (NYSE: DEO), the world's leading premium spirits, wine and beer company, today announced the launch of QREAM WITH A Q(TM), an ultra-premium cream liqueur. "Qream" was conceived and developed in collaboration with Diageo, by Grammy Award-winning musician, cultural ambassador and style visionary, Pharrell Williams. Williams was instrumental in the development of the cream liqueur - from the taste and bottle design to the marketing and...